Digital Marketing & SEO Services provider in India
People approaching towards digital marketing to improve their business often get caught up in a way of optimizing a page. This optimization mindset may lead to overlook things such as good experience of user along with high-valued content hence paving path for keyword cannibalization.
Introduction to Keyword Cannibalization
Keyword cannibalization is the situation which takes place in case a person holds such a page which has been optimized for a certain keyword and there exist similar pages present on your domain that are highly effective for the same keyword.
In short, it happens when the website holds multiple pages targeting the same theme or keyword. Google and other search engines struggle hard to make a choice regarding relevancy of the page. So all provider of Digital Marketing Services in Kolkata are alert about this matter very much.
This finally leads to limiting of the search potential of the website. Cannibalization issues lead to the overlooking of important rank boosting factors like internal anchor text, external links, conversion rates and content quality.
Best Practices to avoid Keyword Cannibalization
It is essential to plan out the place for content strategy. Some of the best practices to avoid keyword cannibalization include:
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India