Digital Marketing & SEO Services provider in India
Do you know, Google alone contributes to 65% of online surfing? No wonder, its algorithm updates mean a lot to determine your search engine ranking. Since 2015, Google emphasized on the need to upgrade internet surfing, paying heed to increased inclination of individuals all over the world towards mobile devices.
The mobile-first approach is a must, if you don’t want a drop down in your traffic and sales margin. There are many ways you can optimize your mobile ranking. One such measure is to eradicate presence of intrusive interstitial; otherwise, Google will devalue the webpage.
Why the sudden need?
This announcement was made way back in August, 2016 and has been put to use on 10th of January, 2017. Consider the in-between tenure enough to get your website updated and escape the peril of devalue. Your target audience no longer sits in front of desktop to get details; instead, they are out and doing their surfing while on the way. You need to make your website content suitable for a proper display on the small mobile screens with less processing speed. So the best seo company in India keeps their finger cross about this particular point.
It is mandatory you apply updates recommended by Google, so that your website appears mobile-friendly and continues to stay at the top of mobile made searches.
Is Google demanding too much? Actually, it is not. Google will allow making use of interstitial that utilizes reasonable space.
What is an intrusive interstitial?
Intrusive interstitial or pop-up covers the entire display screen, barring the visitor to view the main content of the webpage. When the required information does not get displayed at once, Google clarifies this as a frustrating and poor experience for the internet user.
Remember, Google’s primary focus is to offer its users with friendly web experiences, where an annoying familiarity of your website with content blocking interstitial will definitely put your mobile ranking at risk. So our seo services India always keeps this point in mind very seriously.
Google will devalue a page when:
To Safeguard Your Mobile Website from Google’s Mobile Intrusive Interstitial Penalty:
1. Here is what Google Has to Say Itself
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
2. It’s Your Turn: Does your pop-ups actually have a purpose?
“The easiest way to avoid the mobile interstitial and pop-up penalty is to think like Google, whose main objective is to make the internet more accessible, brows able, intuitive and honest, especially for mobile browsers. This means there are some exceptions to Google’s pop-up policy: If yours serves a real, honest purpose, chances are you’ll be okay.”
3. Don’t Hide the Main Content with Overlays
“For the most part, Google is targeting overlays that gray out the content beneath them to prevent you from reading a website, either for a few seconds or until you find and very carefully tap a little X to dismiss them.”
4. Website Revenue is Important than Advertisement Revenue
“…if they haven’t done so already, marketers solve for mobile SEO first. The pain that comes with changing a revenue model is inevitable, but shorter-term and businesses that rely on advertiser dollars, should figure out ways to make money that don’t totally disrupt the mobile user experience.”
5. Use Engaging Content as Your Weapon
“The consistent creation and distribution of relevant content attracts users without beating them with a hard-sell stick. Use content—including blog posts, round-ups, guides, videos, info-graphics, and more—to educate audiences and guide them through the buying process.”
6. No Need to Panic that the Mobile-Friendly Label is Gone
“The first part of the announcement that a lot of journalists skipped over is that the “mobile-friendly” label that Google is currently displaying in search results will be removed for everyone on January 10, 2017… Since over 85% of all pages in mobile search results now meet the criteria, they will be removing the label for everyone.”
7. You Still Got Your Old Pal: Desktop
“Use display targeting rules in your popup / interstitial program, and show them only on desktop / larger screens. Don’t use pop ups and interstitials on mobile. Instead use smaller messages like banners, in lines or slide-ins.”
8. Google’s Size Guidelines Vital for WordPress Users
“WordPress users who use plug-in to display pop up messages, whether it’s for coupons, membership offers, promotions, or another form of advertising, will want to carefully review Google’s size guidelines or consider a different approach for reaching visitors.”
9. Later on Interstitial are Absolutely Okay
“At the moment those wouldn’t count. What we’re looking for is really interstitial that show up on the interaction between the search click and going through the page and seeing the content. So that’s kind of the place we’re looking for those interstitial. What you do afterwards, like if someone clicks on stuff within your website or close the tab or something like that then that’s kind of between you and the user.”
10. Interstitial Appearing in Page-to-page Navigation doesn’t Count
Applying these few measures will save your webpage from the penalty and you can continue to impress your traffic, convert them to customers and enjoy boost in sales. Hire a professional seo company in Kolkata to work for you to save from this kind of updates.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India