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There was a time, when Bing took years to be able to compete with the innovative updates from Google namely AdWords. However, now things have changed and Bing Ads has implemented features and tools that are comparable with Google AdWords. As per SEO Company India, there are some features that even Google AdWords do not possess, but Bing Ads does as unique to them.
Despite this fact, Bing is still considered as the second choice as per SEO Services India, when it comes to paid search campaigns. Digital marketers are yet to realize the value and potential of this platform. There are many unique features and tools that have been implemented into the Bing Ads platform and here are some of them that need special mention.
1. Bing Ads App:
Bing Ads has its very own application for the iOS platform that was launched in the year 2015, in the month of April. A few months later, Bing Ads also launched its application for the Android platform.
This app helps the digital marketers to manage their paid search campaign on the go. Account managers of small to large scale businesses can access their accounts through this app and properly manage their campaigns, eve when they are away from their offices.
2. Expanded Ad Text:
Just as Google AdWords offered the feature of expanding text ads, Bing too has added the feature of implementing expanded text ads since 25th October, 2016. This feature is available to all the advertisers worldwide, whoever uses the Bing Ads platform for their campaign.
This feature, as per Bing, will work on every single device out there without any trouble. Thus, the advertisers will be benefited and they will enjoy the freedom of writing more effective copies of the ads that will have a more appealing call to action, so that more conversions can be driven.
There are many implementation options available with the Bing expanded text ads feature that can help the advertisers to control and manage their advertising program.
What Bing recommends is that the advertisers use new expanded ads along with their standard ads. This will help to perform the ad campaigns. This will help the advertisers to optimize their future ad campaigns, as recommended by the best seo company in India.
Just as Google announced that the standard ads will not be accepted to Google from 31st January, 2017 onwards; Bing too indicated that the advertisers need to edit their standard ads within the first quarter of the year 2017.
3. Shared Budgets:
Bing gave the marketers a flexibility of “shared budget” in the year 2016. With this feature, the advertisers would be able to run multiple ad campaigns, under a singular budget. This feature helps the advertisers to manage their budget across all ad campaigns, so that the ROI is taken care of.
The “shared budget” eliminates the time consumption that is required for setting the budget as well as for its calculation. How it helps the advertisers is–
4. Expanded Device Targeting:
The advertisers are given the ability to bid on various device types through the Expanded Device Targeting feature offered by Bing in the month of November. The range of bidding is –
5. Bing Partner Program:
SMB partners, agencies and technology partners have been incorporated into the campaigns by the Bing Partner Program from November onwards, as announced by Bing.
The advertisers are engaged to Bing in a deeper level through this program. These partners will be able to access the valuable content, sales and technical training due to this brand association with Microsoft or Bing.
With so many benefits and features, the digital marketers from renowned Top SEO company India will lean towards Bing Ads as much as Google AdWords in the coming year. It will fetch more cost-effective and beneficial results.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India