Digital Marketing & SEO Services provider in India
Popularity of content marketing has changed the conventional approach to search engine optimization (SEO). Top SEO Company in India is now relying more on creating and promoting content to facilitate website optimization than on the technical link building approach. In fact, this is a great shift change in the SEO industry. Now, at this stage, if you think content has replaced SEO, you are mistaken. Actually, SEO goals are completely different from that of content marketing.
Affordable SEO Services India primarily focuses on boosting online visibility and getting new customers. Whereas, content marketing covers a number of aspects, like customer service, fresh acquisitions, following up leads, improving social engagement, PR and many more.
According to experts, content and search engine success factors, for any campaign, depend on leveraging both SEO and content marketing. Here are some tried and tested tips to achieve the goal:
1. Strike the right balance between quality and quantity: Content writers prefer delivering quality content, whereas SEO experts ask for quantity. Unfortunately, taking care of both quantity and quality at the same time is difficult for content writers. Thus, an effective content and search marketing strategy is to strike the right balance between quality and volume of the content. Keep publishing high-quality content both steadily and consistently to engage more visitors and drive higher traffic with best seo services.
2. Importance of evergreen content: The assured way of driving traffic to any website is to promote its organic visibility. Content writers have to contribute to this aspect to make a campaign successful. Select trending topics and the latest news from relevant industries. Creative experts involved in SEO content writing services assure, the approaches mentioned above prove helpful in boosting traffic for any website. Eventually, the effort helps getting new leads and improving brand value for any business. But, there is also a loophole in it. Content based on trending topics often hit the rock bottom in organic search results very quickly, proving their very short shelf life.
3. Crucial factors to make content evergreen: Thus, an effective SEO content marketing strategy is to create evergreen content that will provide positive results for a long duration of time. Priority should be on creating reader-engaging content that provides both useful information on given topics and actionable advice's. To make these possible, SEO Services experts need to contribute with thorough audience analysis to select the most relevant set of keywords. Content that is timeless, gradually drives a larger audience, generates more links and influences the higher engagement metrics with the passage of time. All these factors affect organic ranking across search engines.
4. Importance of relevant keywords: Your content must be for readers first and it should have a natural flow. However, SEO experts need to search the most relevant set of keywords for every campaign and keywords planner proves to be a useful tool for the purpose. Even high-quality content should include search terms and phrases that your audience is using while searching online.
5. Reporting and reviews: Every reliable SEO company maintains an efficient team of search engine optimisers to monitor the content that keeps publishing. Reports of this routine monitoring are crucial to determine successful strategies. Moreover, these reports help both the teams understand the topics and content formats that are having greater impact on a campaign.
The Best SEO Company India believes that Content marketing and SEO are completely two separate disciplines, but they need to work jointly to drive any online marketing campaign to achieve success.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India