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One single thing still rules over the internet is the e-commerce websites. However, there are lot of e-commerce websites are there over the internet but it is hard to remember more than 5 sites at once. The main reason is that these are the sites which used come on the search engine pages at the top. Here are some of the errors that prohibit the other sites to come at the top of search engines rankings.
One of a kind of website that is e-commerce sites that still is ruling the internet world. However, if one asks to name of the few, it will be seen that only a number of sites will come on the mind of people. The question is that why despite of having a number websites it is few that are being named? A senior SEO analyst working in one of the renowned SEO company in India pointed that the reason is these sites are having better ecommerce seo services than of any other companies. It is a fact that the SEO of an ecommerce site is much more difficult than of any other site such as blog or other general leads. However, here is the list of 5 vital errors that people used to do while doing the SEO for ecommerce sites.
Lack of product Description: One of the most common mistakes that put a site far below ranking in the search result pages is the lack of product description. If the product won’t have the descriptions written over it, it not makes the product hidden but also affects the ranking of site too. Thus in order to make the page SEO friendly, a description must be attached with the item card. The unique the content will be, the chance of having a better ranking will be also there.
However, in order to make the content fruitful here are some tips one can use. A descriptive content with right quality always helps the customers to make the correct decision. Copying or plagiarism is one of the more heinous crimes in SEO world. It not only lowers the rank but also can penalize you for this too thus never copy the content from other sites. Too much of anything is bad, rightly in the same way writing too much for a product can back fire too.
Never Use Manufactures’ Content: There are a number of sites I have visited and found that in most of them the content is same. However, going little deeper I found that these sites have used the manufactures’ content as the product description. The result is as simple as getting banned or having a very lesser number of ranking in the search engines. Manufactures used to write product descriptions in order to give an idea about the product but that is not written by keeping in mind the issues of SEO. Thus in order to make the same product listed at the top of the search engine, it is important that a unique product description is written. However another problem related with the content of the manufactures are that it is not being written exactly in the way it can help to sell. Google along with other search engines are improving better every day and taking strong steps against the companies which are using plagiarized contents.
Not having Reviews: People are getting smarter and they are looking deeply before making a purchase decision. However, before the people are buying the product, people used to look for other’s suggestion about that particular product. A survey shows that 70% of the overall buyers used read the reviews before purchasing the product from the online platforms. The result throws light on an interesting fact that if a site is having a lesser review, the chance of having a good number of audiences is also less. In addition, the pages that have reviews are having the better chance to secure its position on the top of the site. In addition to these issues, there are some other benefits of having reviews are as follows:
It gives a unique content to the product and that is also without any charges. Secondly another benefit of having review is to make the page live altogether. So it is one of the basic ideas from our guaranteed ecommerce seo services in India.
Common Titles: It is not only the contents but also the title tags that are creating issues related to unique contents. It is important for the companies to watch the title values and shun the identical values. Sometimes it becomes difficult to create tags that are unique as mostly the products are same across the different online stores. Thus, in order to overcome this issue one must try something different, that is to create contents by making content phrases rather than using any of the singular key words.
Suppose a person is looking for buying soap, thus one can create the title tag by using the company name, product name and the item type. It will help you to write the content in a complete different way. In order to make the content catchier, you must interact with the customers more in order to see they used type words or phrases while searching a product or making a purchase. The use of the customers’ language will surely help to create a better SEO friendly title for the product as per advice of ecommerce seo agency in kolkata.
Shortage of Speaking URLs: Here is something new in the kitty for the SEO friendly websites. There are lot of SEO companies in India who used to think about on page seo services but a very few used to look at the URLs. The days are gone when the URLs shows a lot of gibberish numbers and all. Yes, I know these are unique codes or ids of the product but why one will waste the space which can give an opportunity to use it in a more SEO friendly way. Customers also love to see something on the screen which they understood rather than a series of numbers. An example is supposed that one has as for a product and seeing the address bar shows: http://www.34509wewe.com. on contrary some one is seeing http://www.abcd.com/book-of-paulo-choleho. It is obvious that the second one is more eyes catching. There are mainly three key reasons behind using speaking URLs; these are semantics, keyword & Anchor link luck and Relevancy.
Therefore, these are some of the 5 General ecommerce SEO Services Errors Websites which a SEO expert must see before putting an e-commerce website over the internet.
Author S. Das is a well experienced SEO analyst in a reputed SEO company for over the years. He also writes on different issues on his blogs. Here mentions about the 5 errors that are generally happened with the e-commerce websites.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India