Digital Marketing & SEO Services provider in India
Most of us have probably witnessed the ensuing tension between web developers and the marketing team on the progress of an ongoing project. While the marketing team blames the coding team for any changes in the website or rank drops, the developers try to justify themselves saying that it is the marketers fault. The result is a total hullabaloo. This can be really harmful to the overall performance of the digital marketing campaign and your clients will be the sufferers. However, we can efficiently get out of this situation using the tips and techniques mentioned below:
Understanding of the problems and need to fix them
Sometimes, the Search engine optimizer's of digital marketing agency in Kolkata do feel the need for certain changes in the website which is beyond their levels of expertise. Thus, they require the web developers to help them. But, the developers’ team is already burdened with a lot of work. So even a little amount of help turns out to be a huge problem on their part. To tackle this kind of situation, the search experts should first of all make the developers understand the need of it. They should explain to them all hows and whys of an act before thrusting the work on them. Let them know about the problems, its effective solutions, their role in it and the outcome or benefits. Only then can you expect them to help you.
Provide solutions not problems
It is natural for you to seek help of the web developers when as a search engine marketer you are limited to your resources. But, you should also keep in mind that they are doing their best to develop a search friendly website as well. If you seem to know something more, share it. If you find any loophole that, if fixed, can lead to more sales and generate revenue, you should explain it to them only after doing your own part as much as possible. While you cannot help them with the coding and programming, you can of course do research and provide a number of options for them. This will not only enhance team spirit but also protect your image in front of your clients.
A website is never finished
It is very important for the web developers to get this thing straight. A website is not completed even after it has been launched and is on the run. Issues arise and have to be dealt with constantly. If you are from the marketing team, you have to make the developers understand that when solving those issues is beyond your area of expertise, only then will you require their help. And hence, they should be prepared for it much before declaring their duty to be finished and setting on with the next project in the queue.
A website’s success is a common goal
Many a times, we have seen that conflict arise between the developers and the SEO team on the ground that why are the Search engine optimizers meddling with their work or interfering unnecessarily. Well, first of all it should be clear to both the teams that the success of the website is the main goal. If your clients do not get business out of the website, they are not going to see who caused the problem. Straightaway they will blame you and ask for a refund. So, when either of you are trying to say something on the welfare of the website, at least what you can do is to listen carefully. You never know what you may come across or what new knowledge you may gain from that discussion.
Do not jump at each others’ throats
Avoid open conflicts. There’s nothing to get personal about. You can jot down your problems in a piece of paper and discuss it with other team members at a suitable time. And if you find that there is a constant ignorance on the part of the other team, you can send an official e-mail stating that it is to the clients’ benefit that you discuss the arising issues and sort it out as soon as possible. After all, no one will want a thrashing from the boss, right?
Use available resources for healthy debates and discussions
You can use Basecamp, a reliable project management tool to enhance communication between different team members. Ask the tech team to install Basecamp in your browser and make you an account. Or you can also opt for the company’s own messenger tool to communicate effectively. Skype is also an efficient communicating tool between the different teams.
In other words, it is your duty to find the way out of regular conflicts and heated arguments. Develop an attitude to solve the problems first, because if the project fails, you all are going to suffer. Hire an efficient expert to shed light on more issues like this. As digital era is on the rise, SEO Services Provider in Kolkata are going to see a new dawn real soon and it is very important to get rid of such small issues as soon as possible.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India