Digital Marketing & SEO Services provider in India
When you own a service agency, one of your main priorities lie around creating a strong team of responsible PPC account managers. You can follow the latest “team of teams” to manage accounts of new and existing clients to ensure better client relationship. Being a reputed SEO company India, I prefer this new and effective approach for well-managed account system be it small or large. Now, the point what is this “team of teams”? In this blog, I have discussed about building a PPC account team with the benefits and some associated drawbacks.
Building the team of teams
This approach can be applied to any paid search system. As per SEO Services India, the members are required to play an important role as described below,
· Associate Director: This member takes the responsibility of making the right strategies and monitoring the execution process closely.
· Account Manager: Managers are responsible in creating, implementing and maintaining client relationship. The member also supervises daily operations of assigned accounts.
· Production Associate: He/she is responsible for executing the plans, optimizations and regular account management for the best SEO Services.
· Account Analyst: The member assigned for this role owns account analysis and forwards the analyses to the manager. The extracted information in the analysis is what the managers use to plan a strategy as recommended by a top SEO Services company in Kolkata.
Benefits of the approach:
When responsibilities are divide to different persons the work results become more effective. Here are some benefits of creating a “team of teams” for Digital Marketing Services:
· Each area is well covered by the appointment members of the team.
· It enables the ability to focus and specialize on every area of the project.
· Creating a team of special experts helps them take out their best qualities.
· It ultimately helps improve account performance as a result of which, you have happier clients.
Its associated drawbacks:
Creating a team is easy but ensuring that each of the members is aware of their SEO or Digital Marketing services role, when you notice someone if its potential drawbacks, like:
· Not every member knows his/her specific roles clearly.
· Overall team performance is affected greatly
· Large team affects the communication system as not everyone stays on the same page.
Summing up everything together, what I feel is, having a strong PPC account team has more benefits as compared to the associated drawbacks. You can easily overcome the problem of unawareness and communication by conducting internal meetings with the members. On distributing the responsibly, you create the opportunity for more focused work which ultimately gives positive result for your SEO Company.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India