From business angle, nobody can deny the effectiveness of video marketing. Visual content is now more effective & also popular than text content. Any size of business can utilize YouTube to promote their business. Now I will discuss why it is so effective from our long experience as a Digital Marketing Company in Kolkata?
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• Create Attention for business/brand:
  
  YouTube is the 2nd most visited site now-a-day, so there is a chance of huge exposure. You have to capture attention by creating quality videos in respect of content & quality, which will stand out of your competitors. It is the best way to promote your Brand & to create attention for your business.
  
  
• Videos Create High Traffic:
  
  Every businessman prays for a good traffic for their business, but cannot find the proper way to achieve that. According to research, it is found that YouTube has more than billon viewers & watching billon hours per day. Video is a part of advance marketing strategy now a day. As per video marketing survey more than 80 % businessmen use & believe in video marketing. If you can create a best quality video then it can be viral at any time. You will be flooded with clients/customers over night.
  
  
• Return on Investment (ROI):
  
  Whenever we plan to promote our business, first question comes in our mind that if I invest can I get some return? We get feared after that.
  According to survey, it is seen that more than 75% viewers are likely to buy products or services after watching a video. As per results, more than 50% businesses like to market them with YouTube due to good ROI. YouTube provides huge categories of videos as per your requirement so presently it has a terrific demand in online marketing. YouTube marketing cost is very reasonable to bear or for business investment. It is comparatively cheaper than traditional marketing. YouTube delivers more ROI than TV Ads.
  
  
• Open New YouTube channel:
  
  It is very easy to open a new YouTube Channel for our business. Here you can easily showcase our products or services to viewers all over the world or any area as per your wish. For opening a new channel & uploading videos, you can click “Cards” or “End Screen” on this video. This will also help viewers to get chances more views of related videos. Videos should be of good quality content which will be helpful for viewers & they can trust your channel to get useful contents.
  
  

Promotional Scope:

If you create a good quality video in your niche, then you can promote that video very professionally with the help of Google Ads. We have been providing this YouTube Marketing service for more than 7 years in India & worldwide. Google Ads helps to promote your videos as per your budget & your target areas, demography, time of showing Ads etc. Mainly Google Ads are for specific who really searching a products or any services. When anybody searching a specific thing YouTube will show that specific type videos to that person.

All business owners have a wish to grow their business to a great height but they cannot find ways to promote business. They have to face lot of problems like, capital, infrastructure, ideas etc. But our Digital Marketing Company in Kolkata, India can provide the best ideas to promote business considering the present scenario. Ideas are given below if some points are suitable, and then you can go for them.

• Content Marketing:
  
  Content Marketing is one of the ways; you can grow your business with minimum budget. You have to arrange some valuable contents which can help people like tutorial, travel information, product info etc. It will help you to get recognized & people will visit your website for further information.
  
  
• Google My Business:
  
  It is a way to promote your business which is totally free of cost. You have to create a nice profile so that people can find you online. If there is any requirement related to your website, they will contact you. There you can put website URL, contact details etc.
  
  
• AdWords Campaign (PPC):
  
  AdWords Campaign / PPC is a fully paid promotional way to grow your business. We will get instant result with the help of this process. It is expensive then SEO Services, which is acceptable to small business owners.
  
  
• SEO Services:
  
  SEO Services a very popular way of online business promotion. This process takes some time to rank websites but when it appears, stays for a long time without spending a lot of money. So it advisable startup or small business owners can effort this seo services within their budget.
  
  
• Video Marketing:
  
  It is the most popular way of promoting business in India & all over the world. Now a day’s people do not like to read too much but they are very much attracted by watching visual contents like videos, Images, GIF etc. Video is the most favorite of all visual items.
  
  

It is seen as per statistics, that 1/3 of total internet users enjoy watching YouTube videos. It is easy to watch as per your favorite topic or specific interest. People like to do whatever they really want/interest. YouTube do the same business. There is lot of videos on different topics. Just you have to search & choose the right one to go through them.

YouTube concept is fantastic for video watching. It is seen that 500 million hours per day is watched on YouTube. 87% of online marketing company/agency use YouTube for business promotion.
1/3 of online users spend watching YouTube videos. 92% mobile video viewers share videos with others. So it is clear, YouTube Marketing is more powerful than text content marketing.

• Email Marketing:
  
  It is another way of online business promotion. You can reach to your potential clients/prospects with the help of blasting emails to them. Generally different software’s & authentic database are required to achieve success with email marketing.
  
  
• Social Media Marketing:
  
  Social Media Marketing is a very effective way of online business marketing with a zero or low budget. Just you have to create some business profiles on different popular social platforms. You have to maintain a good social engagement & to build community to grow your business.
  
  
• Hashtags:
  
  It is advised by all digital marketing experts that use Hashtags. #tags will help you to get more responses from related topics like #redapple

You will be connected all “red apple” related information with different people who are searching related to “red apple”.

• Event Hosting:
  
  It is a very good concept arranging events where you can share your expertise with the participants. If you cannot arrange Event then try to participate in different events which are related to your field. From there you can get a good community/prospect for growing your business.
  
  
• WhatsApp Marketing:
  
  When you come to social media like Facebook, Twitter etc. Similarly WhatsApp has been very popular to all people nearly 1.5 billion people in the world. It is a messenger App is used to share information quickly to others. We can send text, images, videos etc. very quickly all over the world. We can also make calls with the help of this App. Now WhatsApp Marketing is a very popular way to all of us.
  
  
• SMS Marketing:
  
  SMS marketing is a great way to reach to people directly. It is used to inform urgent messages, offers, financial transactions etc. As most of the people are using smart phones, so with the help of your database you can send a lot of SMS at a time to reach your clients/customers. It is possible to update them 24x7 about any offers, reminder, financial transactions or reminder, updated information etc.
  
  

If you have more recent ideas for online business promotion, then please comment us.


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Most of the Content Marketing personnel have the same goal to increase their followers.  More visitors can increase the chances of more sales & ultimately more business. Here are some vital tips from a best SEO Company in Kolkata, India to grow your business by increasing community.

• Try to Publish more valuable content
  
  Publish a lot of fresh contents so that your website become thought leader. Content should be of such quality so that readers become educate & can share these contents to others. Fresh & high value content increases engagement of visitors.
  
  
• Promote your content in Social Media Platform
  
  Share your content as much as possible to get more visitors, so that some of them will be your clients in future. Providing buttons in your Website can help a lot to share content to your visitors. With the help of Follow & share buttons, you can boost content sharing up to 22%.  As a professional digital marketing company in kolkata, we are very much serious about sharing in social media to get max. output.
  
  
• Add Call to Action
  
  When visitors land your page, you can customize something to prompt your visitors to do something right. Call to actions takes a nice role for engaging people for your business.
  
  
• Host a Give away
  
  By adding raffles or contest on your website, you can create Fun & can make them excited. Engaging campaign like this can excite your visitors & increase your network & also following. Planning for free gifting like, free e-book download, free business promotion tips etc. work nicely for generating followers.
  
  
• Share your content as per effective schedule
  
  Sharing contents in all popular social media can help a lot to increase your targeted audience. But make a schedule to get max. No. of visitors to achieve max. ROI for your content. Inspect all popular social media platform like Facebook “insight” where you can see the max. views of visitors & also the time of max. visit for effective posting. So try to post your contents accordingly.
  
  
• Use Quality Images
  
  Content posting with photos are more effective than without photos. It is seen that posting with Images increases great amount of engagement with your followers. It helps to create new followers for your community. Image sharing websites like Pinterest & Instagram take a great role for engaging huge visitors for business. Try to post high quality images which can attract a lot of followers to spread your business to a nice level.
  
  
• Guest Posting
  
  Guest post is an effective way for generating followers. But it is a little bit hard to crack the guest posting sites. Most of the time they try to decline your post. But if have valuable content to post on guest site they can link back to your website. Not only that their community will also follow your website to read valuable contents. They will also stick to your website for a long time.
  
  
  
• Blog Comments
  
  Blog comment is another way of generating followers. If you comment on different blog sites, you can have an opportunity to get in touch with their community. Gradually we will be known to all of them, which help to make a group for your business. When you comment on that websites, then you will get chances to put your website URL to their blogs. Ultimately, there is a chance of generation of back links for your website.
  
  
• Design of Websites
  
  Website design is another point to increase your followers. An eye catchy website with nice navigation gives your users to navigate your website for searching his/her suitable content. It will also reduce website bounce rate & increase CTR (Click-Through-Rate)
  
  
• Website Optimization
  
  On-page optimization is a very important part related to engagement. With the help of on-page optimization, people can reach to your website contents with the help of a list of keywords. Keyword analysis & putting them in web contents with the help of skilled persons increasing SEO ranking & as well as engagement to a great level.
  
  Please comment, if you have any further suggestions! 
  
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• Use Short & Attractive Tweets:
  
  Always use short & provocative tweets. Short tweets within 140 words or less is pretty good. Short tweets within 100 words create more than 20% higher interaction rate. When you tweet a post, it is not necessarily to put the same title of that post. You can make a tweet with a short attractive tweet which works better than a longer one. All reputed provider of SEO Company in Kolkata, India follows short & provocative tweet as example from Mashable below to understand it clearly.

• Include a fascinating quote from your post:
  
  Give your followers a taste of your blog post. Use an intriguing quote for your blog, which gives them a flavor of your blog post. Quotes works very nice on Twitter. Study shows that a tweet with a quote is more than 50% likely to retweet & they can also click your website also.

 

• Include Statistics:
  
  As per data indication, people love statistics. If you have any statistical part in your blog, tweet about that. Use Numbers & characters to make your tweet standout in the river of tweets. Watch a great example from HubSpot below, they uses nicely short tweet with some statistics.

 

• Use Hash(#)Tags:
  
  Use #tags to spread your tweets on different topics. It is being used for many years by the most Digital Marketing Company in Kolkata & abroad. There are few methods which work nicely to draw followers & to drive traffic back to your blog post. Use theme specific #tag as an example if you want to tweet about e-book, use # tag like ….. Good Reasons to write book #ABKbook like this.

 

• Use @mentions:
  
  Using this you can use twitter users @usersnames. In this way you can send your tweets to any one like your followers, customers etc.
  
  You can use it in different ways.

• If your blog post comments on a prominent you mention them in your tweet to get link back to your post. As an example, S.D.SEO Services wrote a blog about sephora & how they create a fine board on Pinterest. See example below.
• You can also mention the author of the blog post. They may be Guest blogger, new blogger or regular blogger on your website.
  
  

• Retweet Mentioned blog Content:
  
  Retweeting is a way of increasing followers for your business. When you retweet others tweet then there will a chance of building relationship between them.
  
  
• Ask for Retweet:
  
  Ask your followers to retweet your blog related tweets. To get more traffic for your blog, ask for retweet, when you tweet a link back to your blog post.
  
  
• Use Appealing Visual Contents:
  
  Blog post with appealing images gets more responses & generates more traffic. Always use cool & relevant images which will intrigue followers to click the link to go through in it. You can also add “Call-to-action”
  
  

• Ask Questions related to your Topic:
  
  Questions in your tweets can generate more traffic. If the question can generate curiosity than it can grow a huge engagement & increase more clicks on your blog post.
  
  

• Tweet about your blog hosted contest:
  
  
  Running a Contest or other Offers on your blog can drive traffic to your website. It helps to create great engagement for your readers.

 

• Promote Your Tweets:
  
  Promote Tweets as it is an inexpensive advertising option by Twitter. It helps you to spread your content in larger areas. You can set your promoted Tweets to target by geography, interest, device used & also keywords. It is an effective & cool way to drive new traffic to your blog.
  
  

• Introduce Blog link to Bio: 
  
  Twitter Bio is a Prime Zone where all followers watch when they visit your twitter profile. Try to put website blog link in contact section of your Bio. This part helps to increase your followers & gain trust to them.

• Conclusion:
  
  You can try these tips & watch how your traffic grows. If you have any suggestions, I love to hear from you.