Digital Marketing & SEO Services provider in India
Some Local SEO Company in India have finally noticed the most extensive Google algorithm update of last year for local searches, popularly named “Possum”. It is considered as one of the biggest update in the year 2016.
With the advent of Possum, many local business owners are thinking that the Google My Business Listings for their website are gone. However, this is not true rather, reality says something else. We would like to share detail information about the Google Possum update to help you make the required changes to your current local SEO strategies with the help of SEO Services in India.
What is Google Possum Update
“Possum” is the latest algorithm update Google announced in last year. When this update was implemented by the search engine, the local search results went through some behavioural changes. The experts from the best SEO companies in India have identified these changes and listed them for all of us.
How you can identify Google Possum Update
We don’t believe in giving you any false hopes, identifying the update for your website is not an easy task. However, some of the basic alterations due to Possum update have been identified, such as:
For a case, where you have set a target on a specific keyword which is not location-based, Possum will have the least impact on the search result. However, if you consider the opposite, where your focus is completely on the location-based keyword for your website ranking, Possum is an important point of consideration.
What is the logic behind Google Possum Update
The main logic behind this update is to expand local results and bring a final end to the increasing spammy activities. This year in 2017, if you try to insert a keyword forcefully in your content just to boost your organic ranking with organic SEO Services, Possum will take it as a spam.
Google’s motive is to monitor and understand the customer’s behaviour in local search. This helps to minimize spammy practices and enable effective working of search engine optimization.
How can you recover from Google Possum Update
The moment you identify the impact of Google Possum update on your site, know that it is already time to start the recovery process. We have managed to get you some beneficial recovery tips. Luckily, you can recover from the effects of the year’s latest modification. Keep reading!
Recovery Tips for Google Possum Update are:
· Give the name of your focused city while providing location
· Focus more on location than other search terms
· Provide single input for one address
· Link with a local business site
· Focus on every slight alteration made in your keywords
Give the name of your focused city while providing location
The algorithm update for SEO Services has started a proximity test which is no less than a blessing for small businesses. In this test, your business will be actually tested for ranking qualification.
As such, we would suggest you to include your city name while giving the location information. This will also let other small businesses based at a distance to have an opportunity of organic ranking with the name of city.
Fortunately, local listings will also find a place in the top positions of SERPs.
Focus more on location than other search terms
Google uses IP address of the visitor or searcher to deliver a suitable 3-pack result. Therefore, you should focus on; location rather than other search terms. This entry is associated with the update’s location-sensitive piece.
The root point of Google’s intention of prioritizing location for the best SEO Company in the search entry is the increasing popularity of mobile search. Did you know when a far away situated location (from search address) is searched, Google maps zooms out? Yes, and this leaves minimum chances for these locations to get included in the zoomed in map.
Provide single input for one address
On having multiple listings for one site, can be considered as fake entries by Google. In the past, Google filtered out the repetitive entries of domain name and phone numbers. However, this is not the case with Possum Update. It is now filtering the local search entries depending upon the listing’s physical address.
With this change, even the best SEO services in India are modifying their strategies and providing a single input for one address. If you own a dental website, do not provide your list of doctors with the same address, or Possum will sort it out as a duplicate entry.
This does not say that other listings will be excluded from the ranking process. They will just have different positions on the SERPs.
Link with a local business site
In earlier times, the local listings linked with a site were not included in the local finder or 3-pack. Like every other thing, Google Possum has also changed this with its impact.
Today, if a local business is linked with a site, it can find an independent place in the local search filter. It is wonderful news for local businesses, as they can now find a secured place both in local and organic searches based on the search quality.
Focus on every slight alteration in your keywords
The way you test with your keywords is also going to face the impact of Possum. Now, you will find different search results from even the slightly altered keyword.
So, make sure you work on the slightest change in your search keywords. If you don’t, do not expect to hold the same position on the SERPs as now.
With this point, it is very clear that Google is becoming quite choosy for search keywords. As such, business owners and marketers should start testing variety of word alterations while working on their local SEO services.
In the coming time, you will find more updates by Google but for now, ask your SEO service provider in Kolkata to focus on Google Possum Update and initiate the recovery process soon.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India