Digital Marketing & SEO Services provider in India
Google Penguin updates— do you know how they wrecked many SEO's and websites? If yes, then you know all about the notorious keyword anchor text. Many are now afraid to use keywords over anchor texts, and many SEO Services in India are actually avoiding the whole concept. Of course, organic link pages would have links with various anchor texts; however they will generally centre up on the brand or product. But we believe otherwise;
Adobe checker—press here
Remember how google’s here or click here button use to open up Adobe Reader page? Well it happened thanks to the fact that many websites had the page of click here as the anchor text.
The page was not optimized for setting the phase ‘here’. It had ranks because of the back links.
But now, even after the penguin effect, it’s still alive. It is still ranking up the “here” button in a good way.
The 2nd most known anchor text right after the product name is the word ‘here’. Hence it is omnipresent. Hence, we can conclude, we can again use anchor texts, but only in the right way.
Yes, you just have to do it right!
Be witty and smart
There are many scenarios where using organic anchor text does not fit; for example a customer reading about a product and clicking on the name to reach the PoS (sale point). Every company doing digital marketing services in India will recommend you this.These are good things to use but the text should be useful and sensible. Not just another keyword!
The thing gets along well with products rather than with locations and services; because clicking on a product is natural. But it can work with others too; you just have to be smart enough.
Still, people believe that anchor texts are there to divert users, but it is sensible? Or is it a misinterpretation of the Penguin?
Don’t be afraid!
Everyone knows about Penguin—it actually check for websites which has links that are not organic and the end result is punishment by Google, either manually or by algorithm. The manual penalty is difficult to recover from. Many stories have circulated about Google’s harsh measures—but the company and Googlers could offer only the spam excuses.
However linking a product name is not spam! But if you keyword fill a comment section, it will show spam. But if you use content marketing for your blog, it will work wonders.
What the solution?
Every link should be treated separately. Before 2012, people thought about putting their links in 1000 times. But now, it’s 1 by 1.
It’s not only about the anchor text—the content and its body are vital too. For instance you can have a great content and some interesting elements in it with a good title. You can share the content with your targeted audience. The title will certain become anchor text linked, not once but many times, and in a natural way. It is a good practice, as it will encourage other users to share and that will link up with related blogs and social shares.
Do not be afraid of penguin, if you have not done anything wrong. A title can be a keyword! Always aim for creating your own link and hope it becomes a keyword anchor text.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India