Digital Marketing & SEO Services provider in India
Competition analysis is used by almost all seo company in India to determine the strengths & weaknesses of the competitors within your area. From this analysis you will get advantages over your competitors to improve your seo to a new height. Top seo companies in India always do this test to step ahead from others.
It is vital for Professional Excellence:
It leads to a better perfection in your niche service. It has two main sides,
2. How they fill gaps in services portfolio
3. Value proposition
4. To find out competitors & locations
Steps for Competitive Analysis:
Step – 1:
Visit the website for competitors to watch good & bad sides of it. As a top seo company in India we do this to provide good results.
Step – 2:
SEO Company in Kolkata analyze thoroughly about their traffics like, direct, organic, referral & others. Find out what are working for them as a best seo company in Kolkata & what their draw backs are about seo services.
Step – 3:
Find out what are low performing landing pages & bounce rates etc. Website Usability checklist will help you in this matter. Usability checklist is done by Top seo companies has four sections,
Are they doing content marketing with seo company? Is it fruitful or not?
If fruitful then check what are attracted in social shares by the best seo services providers in India.
Step – 5:
Check whether other seo company is interested in paid marketing services. It will give you an idea what they are planning for growing their business.
Step – 6:
Check unknown areas where your competitors working for their business & start thinking about it.
Competition Analysis: How to do it effectively?
1. Find out what are the keywords, they are using & enjoying business.After marking them, try your hands to improve your marketing tactics to get better results in seo. Keywords can be identified by some useful tools like, SEMRush, SuggestMtrx, Ubersuggest etc.
2. Competition ranking breakdown, which is very important for in depth comparison. Some popular tools are Authority labs, SERP etc.
3. Monitor competitors brand reputation & visibility on search engines.
Some tools to check all these are MOZ Toolbar, MajesticSEO etc. very popular.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India