Digital Marketing & SEO Services provider in India
If you have been a search engine optimizer for long, then you would already know this. Bad pricing is equal to bad business. Did you ever offer a fixed price on SEO services just to get that client? Okay, so you did. And what results did you get? Endless hours of frustration as the amount of work you did are way beyond the price you offered. This is a very common scenario for amateurs or newbies in the digital marketing land. If you are one among them, then you have to get one thing straight. Never offer a fixed price for SEO services beforehand even if the client persuades. In this way you will save yourself from regretting later when the cat is already out of the bag.
Why you should not offer any fixed price for SEO, as a Company providing Digital Marketing Services in Kolkata?
Okay, so you are wondering what is wrong with offering a fixed price beforehand to grasp the client’s attention and book him permanently. The idea is good, no doubt, but in terms of business, you are not making a profit but your client is for sure.
The following reasons will explain how:
• SEO is a continuous process. It is not like designing a website. Once you are done and the money is in your hands, you launch the website and there you are. The responsibilities are off your shoulders, no, SEO is not the same thing. You have to consistently monitor your client’s website and note any changes in ranking and further optimize it to gain its previous position. Thus, you can see, your work never ends. If you are taking a fixed monthly fee from your client, it is you who are going to be the loser. This is because you can never measure the amount of work that you are going to do and the time you are going to spend on the website.
• The price of an SEO package largely depends on the website. The amount of work you are going to put on the website should be considered before pricing. That helps you to escape underbidding. While some sites do not require any on page optimization and only link building will give it good ranks, some have to be optimized from scratch. Hence, never bid a price before taking a look at the website of your client.
What is the alternative for fixed pricing?
Well, now that you know why it isn’t wise to offer a fixed price to your client, you should be given an alternative as well. Otherwise, there are chances that you may lose the client to your competitors. Ask them for their budget. Yes, go on and ask how much they are willing to spend on the search engine optimization for this project. If they choose not to answer this, try a marketing trick. Tell them how much your other clients spend on SEO. This will give them an idea about you, your works and how much it costs. Then they will offer you a budget accordingly. Thus, you will have a range and you can base your strategy on it. Always remember, it is good to be modest and helping, but in business, you should always look into your pockets first. Being a provider of SEO Services in India, I can tell you this is a little selfishness will cause you no harm when you are in business.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India