Digital Marketing & SEO Services provider in India
Ask any person who has recently developed a website about their marketing plan, and in 70% cases you’ll get ‘social media’ as answer. Yes, as per top SEO Services, people still think that sharing their website on social medial platform is enough to get lots of buyer. But, the fact is it doesn’t even give you a good traffic. You need a fully fledged search engine optimization.
Well, this is not the only purpose one should hire these experts. There are several other reasons. Here is a brief on that.
Promoting A New Website
As we discussed earlier, one need SEO to make their website visible in search engines. It is done through proper on-page and off-page optimization which improves the ranking of the website in various major search engines. The process is long and the result too. However, mostly people dislike it due to its slow result. Many people leave hope after a couple of months. But, everyone should know that Google has to monitor billions of websites every day and still several remains pending. So, the process becomes slow naturally.
Creating Brand Awareness
Digital marketing isn’t all about promoting a website for sales. It also helps a business in creating good brand awareness. Mostly the process followed for it is doing massive content marketing. It demands high quality and detailed posts on a regular basis and you have to explain every possible question that a visitor may have. This way you can help a visitor getting his or her answer which will help you creating awareness about your brand. Do note that this content isn’t used to promote any particular keyword. But, the whole content targets a point that is solely written to help a user.
Often businesses face some bad time. And in this era of internet it doesn’t take time to spread negative comments about a failure of a business. So, it affects your future business as well even when you have fixed the issues. So, at this time you need to suppress the negative news by promoting good news. Yes, you can’t mostly remove the negative comments.
So, as per an Professional SEO Company, you don’t have any other option than suppressing them. It takes time, but you can regain your old reputation by this process.
There are businesses that have dedicated seasonal market. Whether it is cold-drink, ice cream, cake or something else, you have very limited time to sell your products. In such cases, digital marketing can give you a quick boost to you seasonal sales which will ensure faster ROI. However, traditional SEO may not be useful in such situation. You have to go for paid advertisement campaign along with long term SEO to get best possible result.
There are several other reasons when SEO can be highly useful. We’ll discuss on that some other day. Keep reading.
Most of the Content Marketing personnel have the same goal to increase their followers. More visitors can increase the chances of more sales & ultimately more business. Here are some vital tips from a best SEO Company in Kolkata, India to grow your business by increasing community.
With rapid growth in online marketplace, every website is facing massive challenge getting enough sales online. But, it doesn’t mean that the market has become saturated or there isn’t enough sales opportunity, says an expert of SEO services.
Then why don’t you get enough sales? Of course the answer is improper optimisation of your website. Just like a brick and mortar store, online businesses also need promotion to attract visitors. And the well known method of promotion is digital marketing.
The problem here is, not all business can afford a reliable promotion and branding service. So, isn’t there any cheaper or free alternative? Well, there are tools and manual methods that you can try. But, the bad news is, most of the automated offer very limited feature in their free versions. And their paid versions are too expensive.
So, the last option remains for you is ‘manual promotion’. Don’t worry! It’s not too complicated – if you have the right passion and time. There is no rocket science here. But, you need to be little net savvy.
If you think you have the right skill mentioned above, just follow the steps below.
Be careful that trying any of these methods without properly knowing the Google’s rules may lead to penalty. So, do enough research before following the processes.
Fix On-Page Issues
On-Page is the prime factor that helps a visitor getting an overview of the website before they actually visit the website. There are several factors that you need to update which includes meta title-description, H-tags, alt-tags, webpage content and so on. If you are using WordPress, you can get several free plugins which will help you doing these without any professional knowledge.
Do Search Engine Submission
Search engines crawls a website naturally. But, it may take several weeks to months. Search engine submission is a process that informs the SE about your website and thus it sends bots to crawl your website. It speeds up the process.
Social pages of your website provide a solid boost to your website by providing regular visitors. So, create social provide on all major social platforms and link them back to your website. Now, invite your target audience to like and follow your page. Submit professionals and catchy posts time to time and let them know about your business, products, services, offers etc. in a friendlier way.
Off page Promotion
This is one of the most efficient methods of promoting any website. Create highly informative and detailed post and submit them at various content publishing platforms. Make sure the place where you are publishing the content has enough number of visitors from your industry, says an expert of SEO Company.
It’s a process where you create a link network between all your content. Whether it is your webpage, an off page content or a YouTube video, connect them with one another so that visitors can shift from one information to another for a complete information package.
Hope these tips would help you getting promoted to the right audience.
Promoting a website and getting genuine visitors isn’t that much affordable when you hire professionals. You have to pay monthly charges for a long time to the best SEO Company. Well, the return is mostly lucrative if you choose the right company. But, not all the small companies can afford those brands.
So, what is the solution? How can they get that Holy Grail – traffic?
Well, there are proven methods that marketing experts will tell you on the internet. The bad news is, most of those are too technical or need lots of time and skill.
We know, it’s not possible for a business person to spend so much time learning those critical processes of SEO. So, we have today come up with some ignored, simple yet effective processes. Just follow the below mentioned points.
Sending a few hundred mails every day is still free and still people ignore this excellent marketing tool. Only the blue chip companies are involved in sending bulk emails which eventually leaves this tool unused.
The good news is, there are several applications that allow you to compose premium quality html emails and send to few hundred of receiver for free. It has been noted that if you have opt-in data, you can get an excellent 15% or more opening rate of the emails.
This method will not only help you promote your new products and offers, but also will help you to create a solid brand awareness. But, for that you have to consult some reputed SEO Company in Kolkata, who can create highly attractive and efficient email campaign for you.
Another point here is, try to avoid using purchased email data, no matter how much verified is that. Because, when you send those emails through a shared IP, your account may get blocked and black listed. Also the opening rate of such emails is very low. So, it’s always suggested to stick to opt-in email data – no matter how low number it is.
‘Blog commenting’ sounds so easy and cheap. But, ask any experienced SEO executive and you’ll know its power. Actually, Google loves that entire website that has bulk number of backlinks from unique domains and to do this in the simplest way, there can’t be any easier way than blog commenting, isn’t it?
But, you have to follow some rule; or else it can be treated as spamming.
First of all, create a list of high quality blogging websites which are from the same niche as yours. Now read their latest blogs and comment on that genuinely. Yes, don’t make it generic comment or else the author/admin may remove them. While writing the comment, include your link tactfully and naturally.
Do 5 to 10 blog commenting every day and leave the rest of the list for next day. Yes, doing too many commenting in a single day will be treated as spamming. Remember, Google doesn’t like anything that you do forcefully to promote a website (keyword).
As per a Top SEO Company in India, if you do these two on regular basis, you’ll notice a remarkable improvement in your rank within the next month and that too for free.
SEO is more about strategy which you can’t always measure in quantity. The best thing that you can do to understand the efficiency of your SEO Company is to check the rank of your keywords and investigate the number of visitors.
But, as you aren’t a pro, it’s not a big deal for a group of experts to misguide you and elongate their process to earn more. There are several mushroom-growth SEO Company in Kolkata which take more projects than their actual capacity and as a reason, all the clients suffer with lack of business.
So, by learning the basics of SEO, you can judge their capability and can take valuable decision about whether it is time to change your Search Engine Optimization firm or it’s really a tough project which will take time to get on rank. Worry not! We are here to help you out.
Compare Rank Report
Where your keywords are right now on SERP (search engine result page). This is the prime thing that can tell you a lot about how your team is working. You don’t have to spend time on finding their actual position. They should provide you with a detailed rank report weekly, by-weekly or monthly as per agreement. Just check a few of them randomly to know there isn’t any error in the report. Always compare the rank with previous month’s rank. Remember, little fall on rank doesn’t mean your service provider is inefficient; there can be hundreds of reason for this and in case they are working properly, it will gain pace again in few days or weeks.
Check the Visitor Report
Just because your keywords are stable on high rank, doesn’t confirm you great number of visitors or high sales. Your Meta title and description as well as web page content play a vital role on attracting the potential customers and converting them. So, here comes the importance of visitor report. Always compare visitor report with same month of last year. If you sell winter clothes, definitely, a fall in the visitors during the summer won’t mean your SEO Company isn’t doing well, isn’t it? So, comparing it with last year’s winter months would make better sense.
Ask for Bounce Rate
Most of the SEO professionals avoid this part. It’s a very useful factor provided by Google analytics where it describes the number of visitors who landed on your website and left after few moments without any action. Definitely it is a negative symptom for any website. A high bounce rate denotes that there is some issue in your website. So, pulling high number of traffic doesn’t make your SEO Agency to claim a bonus; they need to check the reason of such huge bounce rate and fix it immediately.
Cross Check Their Published Content
Content plays the most vital role in SEO. So, it’s important to check what types of content they are writing, where they are publishing them and what is the reader engagement. Ask them to provide you with the links of the published content and check a few of them, the number of shares, the comments and so on and you can get a clear view about their quality of work. The best SEO Company in Kolkata, India always focus on publishing good quality contents at regular intervals.
So be alert & contact the best SEO Company in Kolkata, India to get best SEO Results.
In case you are looking to improve the ranking of your website, you must follow certain rules for sure. Following the rules can surely take you to the top of the search engine rankings as a SEO company mentioned. In order to know more, please see the followings.
The ascent of SERP highlights
Is it accurate to say that you are expecting a number 1 natural positioning is the best approach to get however much movement as could reasonably be expected? Reconsider. Progressively, SERP highlights (nearby packs, Knowledge boards, included scraps etc.) are taking searchers' consideration and snaps from natural postings. With the advancement of SERP highlights, it's important that you (a) track your rankings inside these highlights, and (b) screen the highlights that appear for your catchphrases and are conceivably taking activity from you.
Organized information is a method for designing HTML that uses a particular vocabulary, advising web indexes how to translate substance and how to show it in the SERPs. Google's never authoritatively affirmed organized information is a positioning sign and in itself, it likely isn't. Why trouble, at that point? Happy you inquired! Organized information gives you a chance to improve your pursuit postings in a few different ways: Think Knowledge Graph boards and rich scraps. The last can expand your postings' CTR (active visitor clicking percentage) by 30 percent. Different genuine tests demonstrate an expansion in clicks helps rankings.
Survival of the speediest
Speed is enormous. Not exclusively is it a positioning sign; it's a noteworthy UX factor. UX, thus, impacts rankings. It's a circle of sorts! Be that as it may, how quick is quick, precisely? Google anticipates that pages will stack in less than three seconds. This is what you can do to arrive. What would you be able to do about it? To start with, take Google's page speed test. The test is coordinated into Website Auditor and accessible in its free form. Simply dispatch Website Auditor and make a task. That is why SEO Company in Kolkata always aware of speed test reputed at the initial stage of SEO Services.
Progressively, it is getting harder to persuade Google you have awesome substance when you truly do not (and less demanding to get punished for attempting). There are various ways Google evaluates content quality, one of them being Latent Semantic Indexing. By taking a gander at billions of pages and terms utilized as a part of them, Google realizes which terms are connected and constructs desires with regards to the terms that are probably going to show up in a given setting. This enables Google to choose whether a bit of substance is far reaching. With RankBrain, Google may additionally examine the best-performing list items (as indicated by Google's client fulfillment measurements) and search for likenesses between them.
Voice look is the genuine article
Still wary about voice seek? Think about this: Google reports that 55 percent of youngsters and 40 percent of grown-ups utilize voice look day by day; and, as per Google's Behshad Behzadi, the proportion of voice seek is becoming quicker than type look. Voice look requires a radical new watchword inquire about schedule: Voice searchers utilize typical, conversational sentences rather than the odd-sounding inquiry language. So be with the best seo company in India to get your proper ROI.
Are you shocked with your SEO Company? After hearing this question, anyone can be puzzled. But it is relevant now to understand that the SEO Company India, you engaged is working for you or not?
As you have invested money here to get the best result in your business, you need to know the matter. It may happen that you invested money but your SEO service provider is not working perfectly for you. You are wasting your time and money both. So, you have to be very careful about it.
Now the question is that how will you understand that your seo agency is functioning well or not?
How will you realize?
There are few ways to understand this problem. You have to go through with several tricks to realize their activities as mentioned below:
Yes, it is a big matter. Well, if you come to know that you are in a wrong way, you have to find out the way to come out from there directly. But before that you can talk with them to rectify the things. If they are able to solve the problems, you may give them an opportunity. But if you think that it is mostly irrelevant for your business or can be harmful, you may slip and you can try to get a better organization. You can search providers for the best seo services in India for your business development.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India