Digital Marketing & SEO Services provider in India
SEO is more about strategy which you can’t always measure in quantity. The best thing that you can do to understand the efficiency of your SEO Company is to check the rank of your keywords and investigate the number of visitors.
But, as you aren’t a pro, it’s not a big deal for a group of experts to misguide you and elongate their process to earn more. There are several mushroom-growth SEO Company in Kolkata which take more projects than their actual capacity and as a reason, all the clients suffer with lack of business.
So, by learning the basics of SEO, you can judge their capability and can take valuable decision about whether it is time to change your Search Engine Optimization firm or it’s really a tough project which will take time to get on rank. Worry not! We are here to help you out.
Compare Rank Report
Where your keywords are right now on SERP (search engine result page). This is the prime thing that can tell you a lot about how your team is working. You don’t have to spend time on finding their actual position. They should provide you with a detailed rank report weekly, by-weekly or monthly as per agreement. Just check a few of them randomly to know there isn’t any error in the report. Always compare the rank with previous month’s rank. Remember, little fall on rank doesn’t mean your service provider is inefficient; there can be hundreds of reason for this and in case they are working properly, it will gain pace again in few days or weeks.
Check the Visitor Report
Just because your keywords are stable on high rank, doesn’t confirm you great number of visitors or high sales. Your Meta title and description as well as web page content play a vital role on attracting the potential customers and converting them. So, here comes the importance of visitor report. Always compare visitor report with same month of last year. If you sell winter clothes, definitely, a fall in the visitors during the summer won’t mean your SEO Company isn’t doing well, isn’t it? So, comparing it with last year’s winter months would make better sense.
Ask for Bounce Rate
Most of the SEO professionals avoid this part. It’s a very useful factor provided by Google analytics where it describes the number of visitors who landed on your website and left after few moments without any action. Definitely it is a negative symptom for any website. A high bounce rate denotes that there is some issue in your website. So, pulling high number of traffic doesn’t make your SEO Agency to claim a bonus; they need to check the reason of such huge bounce rate and fix it immediately.
Cross Check Their Published Content
Content plays the most vital role in SEO. So, it’s important to check what types of content they are writing, where they are publishing them and what is the reader engagement. Ask them to provide you with the links of the published content and check a few of them, the number of shares, the comments and so on and you can get a clear view about their quality of work. The best SEO Company in Kolkata, India always focus on publishing good quality contents at regular intervals.
So be alert & contact the best SEO Company in Kolkata, India to get best SEO Results.
In case you are looking to improve the ranking of your website, you must follow certain rules for sure. Following the rules can surely take you to the top of the search engine rankings as a SEO company mentioned. In order to know more, please see the followings.
The ascent of SERP highlights
Is it accurate to say that you are expecting a number 1 natural positioning is the best approach to get however much movement as could reasonably be expected? Reconsider. Progressively, SERP highlights (nearby packs, Knowledge boards, included scraps etc.) are taking searchers' consideration and snaps from natural postings. With the advancement of SERP highlights, it's important that you (a) track your rankings inside these highlights, and (b) screen the highlights that appear for your catchphrases and are conceivably taking activity from you.
Organized information is a method for designing HTML that uses a particular vocabulary, advising web indexes how to translate substance and how to show it in the SERPs. Google's never authoritatively affirmed organized information is a positioning sign and in itself, it likely isn't. Why trouble, at that point? Happy you inquired! Organized information gives you a chance to improve your pursuit postings in a few different ways: Think Knowledge Graph boards and rich scraps. The last can expand your postings' CTR (active visitor clicking percentage) by 30 percent. Different genuine tests demonstrate an expansion in clicks helps rankings.
Survival of the speediest
Speed is enormous. Not exclusively is it a positioning sign; it's a noteworthy UX factor. UX, thus, impacts rankings. It's a circle of sorts! Be that as it may, how quick is quick, precisely? Google anticipates that pages will stack in less than three seconds. This is what you can do to arrive. What would you be able to do about it? To start with, take Google's page speed test. The test is coordinated into Website Auditor and accessible in its free form. Simply dispatch Website Auditor and make a task. That is why SEO Company in Kolkata always aware of speed test reputed at the initial stage of SEO Services.
Progressively, it is getting harder to persuade Google you have awesome substance when you truly do not (and less demanding to get punished for attempting). There are various ways Google evaluates content quality, one of them being Latent Semantic Indexing. By taking a gander at billions of pages and terms utilized as a part of them, Google realizes which terms are connected and constructs desires with regards to the terms that are probably going to show up in a given setting. This enables Google to choose whether a bit of substance is far reaching. With RankBrain, Google may additionally examine the best-performing list items (as indicated by Google's client fulfillment measurements) and search for likenesses between them.
Voice look is the genuine article
Still wary about voice seek? Think about this: Google reports that 55 percent of youngsters and 40 percent of grown-ups utilize voice look day by day; and, as per Google's Behshad Behzadi, the proportion of voice seek is becoming quicker than type look. Voice look requires a radical new watchword inquire about schedule: Voice searchers utilize typical, conversational sentences rather than the odd-sounding inquiry language. So be with the best seo company in India to get your proper ROI.
Are you shocked with your SEO Company? After hearing this question, anyone can be puzzled. But it is relevant now to understand that the SEO Company India, you engaged is working for you or not?
As you have invested money here to get the best result in your business, you need to know the matter. It may happen that you invested money but your SEO service provider is not working perfectly for you. You are wasting your time and money both. So, you have to be very careful about it.
Now the question is that how will you understand that your seo agency is functioning well or not?
How will you realize?
There are few ways to understand this problem. You have to go through with several tricks to realize their activities as mentioned below:
Yes, it is a big matter. Well, if you come to know that you are in a wrong way, you have to find out the way to come out from there directly. But before that you can talk with them to rectify the things. If they are able to solve the problems, you may give them an opportunity. But if you think that it is mostly irrelevant for your business or can be harmful, you may slip and you can try to get a better organization. You can search providers for the best seo services in India for your business development.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India