Digital Marketing & SEO Services provider in India
Some Local SEO Company in India have finally noticed the most extensive Google algorithm update of last year for local searches, popularly named “Possum”. It is considered as one of the biggest update in the year 2016.
With the advent of Possum, many local business owners are thinking that the Google My Business Listings for their website are gone. However, this is not true rather, reality says something else. We would like to share detail information about the Google Possum update to help you make the required changes to your current local SEO strategies with the help of SEO Services in India.
What is Google Possum Update
“Possum” is the latest algorithm update Google announced in last year. When this update was implemented by the search engine, the local search results went through some behavioural changes. The experts from the best SEO companies in India have identified these changes and listed them for all of us.
How you can identify Google Possum Update
We don’t believe in giving you any false hopes, identifying the update for your website is not an easy task. However, some of the basic alterations due to Possum update have been identified, such as:
For a case, where you have set a target on a specific keyword which is not location-based, Possum will have the least impact on the search result. However, if you consider the opposite, where your focus is completely on the location-based keyword for your website ranking, Possum is an important point of consideration.
What is the logic behind Google Possum Update
The main logic behind this update is to expand local results and bring a final end to the increasing spammy activities. This year in 2017, if you try to insert a keyword forcefully in your content just to boost your organic ranking with organic SEO Services, Possum will take it as a spam.
Google’s motive is to monitor and understand the customer’s behaviour in local search. This helps to minimize spammy practices and enable effective working of search engine optimization.
How can you recover from Google Possum Update
The moment you identify the impact of Google Possum update on your site, know that it is already time to start the recovery process. We have managed to get you some beneficial recovery tips. Luckily, you can recover from the effects of the year’s latest modification. Keep reading!
Recovery Tips for Google Possum Update are:
· Give the name of your focused city while providing location
· Focus more on location than other search terms
· Provide single input for one address
· Link with a local business site
· Focus on every slight alteration made in your keywords
Give the name of your focused city while providing location
The algorithm update for SEO Services has started a proximity test which is no less than a blessing for small businesses. In this test, your business will be actually tested for ranking qualification.
As such, we would suggest you to include your city name while giving the location information. This will also let other small businesses based at a distance to have an opportunity of organic ranking with the name of city.
Fortunately, local listings will also find a place in the top positions of SERPs.
Focus more on location than other search terms
Google uses IP address of the visitor or searcher to deliver a suitable 3-pack result. Therefore, you should focus on; location rather than other search terms. This entry is associated with the update’s location-sensitive piece.
The root point of Google’s intention of prioritizing location for the best SEO Company in the search entry is the increasing popularity of mobile search. Did you know when a far away situated location (from search address) is searched, Google maps zooms out? Yes, and this leaves minimum chances for these locations to get included in the zoomed in map.
Provide single input for one address
On having multiple listings for one site, can be considered as fake entries by Google. In the past, Google filtered out the repetitive entries of domain name and phone numbers. However, this is not the case with Possum Update. It is now filtering the local search entries depending upon the listing’s physical address.
With this change, even the best SEO services in India are modifying their strategies and providing a single input for one address. If you own a dental website, do not provide your list of doctors with the same address, or Possum will sort it out as a duplicate entry.
This does not say that other listings will be excluded from the ranking process. They will just have different positions on the SERPs.
Link with a local business site
In earlier times, the local listings linked with a site were not included in the local finder or 3-pack. Like every other thing, Google Possum has also changed this with its impact.
Today, if a local business is linked with a site, it can find an independent place in the local search filter. It is wonderful news for local businesses, as they can now find a secured place both in local and organic searches based on the search quality.
Focus on every slight alteration in your keywords
The way you test with your keywords is also going to face the impact of Possum. Now, you will find different search results from even the slightly altered keyword.
So, make sure you work on the slightest change in your search keywords. If you don’t, do not expect to hold the same position on the SERPs as now.
With this point, it is very clear that Google is becoming quite choosy for search keywords. As such, business owners and marketers should start testing variety of word alterations while working on their local SEO services.
In the coming time, you will find more updates by Google but for now, ask your SEO service provider in Kolkata to focus on Google Possum Update and initiate the recovery process soon.
It has been seen that in most of the cases business people are targeting the social media to improve the performance of the business. In addition to Facebook, YouTube and Pinterest, in the recent time it is LinkedIn, which has been popularly used by the Top SEO Company in India to promote business.
Social media from the very beginning has remained an important tool for the business houses in order to promote their business over there. However, it is interesting to see that even nowadays people from small business is also taking initiatives to get into digital marketing and social media marketing. A senior digital marketer working in of the premium company that provides some of the best providers of SEO Services in India mentioned that nowadays besides Facebook and YouTube even LinkedIn is also becoming a popular choice for promoting the business. Here are few of the ways in which LinkedIn can help to promote the business.
Secure new clients through online suggestions and verbal. Fulfilled clients are the best well spring of new clients. Increment your statement of mouth referrals by requesting that your glad customers keep in touch with you a suggestion, which will be distributed on your LinkedIn profile and will be communicate to their whole LinkedIn arrange.
Stay contacted with individuals who think most about your business. Locales like LinkedIn help keep your business alive in the brains of the general population who think most about your business. LinkedIn for seo services is powerful for two reasons: the business expectation of LinkedIn clients and fewer announcements, which mean you, remain on top of brain. You can likewise build the effect of your notices by matching up your LinkedIn and Twitter accounts.
Locate the correct sellers to outsource administrations you are not a specialist on. Think about the quantity of times you have inquired as to whether they were aware of an extraordinary website specialist or picture taker. LinkedIn makes it simple for you to discover and vet merchants through the system of your companions. Furthermore, you can likewise exchange administrations with your merchant associations on LinkedIn kind of a shared referral framework.
Assemble your industry organize on the web and face to face. Pursuit LinkedIn's Groups catalog to discover industry affiliations and systems to partake in. For instance, in case you are in the occasion arranging or wedding industry, there are more than 530 gatherings. What's more, LinkedIn additionally surfaces mainstream occasions in your industry getting out neighborhood occasions that your associations are going to. Envision having the capacity to discover just industry occasions that your imminent customers are going to.
Find solutions to extreme business inquiries with a little assistance from your genuine companions. Entrepreneurs manage testing inquiries on a huge number of themes every day. LinkedIn Answers and Groups let you discover answers to those vexing inquiries rapidly by taking advantage of the knowledge of your system (LinkedIn lets me know there are more than 200 unique classifications on Answers including one devoted just to independent venture and more than 2000 gatherings on private company related themes).
Win a new business by noting inquiries in your general vicinity of aptitude is an important thing. Utilize the numerous gatherings on LinkedIn to share the information you have picked up in your general vicinity of skill. This is an awesome chance to win new business or possibly find planned customers to pitch your business to. Forthcoming clients will discover your answers when they utilize LinkedIn's propelled Answers look. What's more, bear in mind, what circumvents comes around. Keep in mind, this is an awesome approach to delicate pitch your aptitudes and ability.
Rise the subsidizing. You can utilize LinkedIn to discover tutors or potential financial specialists for your startup in light of the fact that there are more than three million startup experts and more than 12M independent company experts on LinkedIn and it's constantly great to keep in contact with people who've been there, done that and willing to coach you. Once you are associated, your interest on LinkedIn (answers, notices or gathering discussions) may even make them consider putting resources into your independent company.
Connect with associates in your industry for rehash business referrals. LinkedIn Groups is a capable medium to discover peers in your particular enterprises to coordinate with and to discover complimentary organizations to share referrals with. For instance, contract specialists can discover land operators to band together with on important gatherings and as most independent ventures know, these accomplices are your best wellspring of referrals that can transform into rehash business. With more than 2000 gatherings committed to independent venture themes, you are certain to locate an important gathering to arrange.
Persuade potential clients of your ability by sharing one of kind blog content. Private ventures savvy enough to make extraordinary substance on their skill (either with a blog or twitter record) ought to connection to it from their LinkedIn profiles. On the other hand, on the other hand make it one stride facilitate by elevating highlighted blog substance to LinkedIn individuals on the webpage (with little content advertisements). You can determine precisely who will see your advertisements Executives or VPs and incorporate a connection to your profile so they know who is behind this substance.
Keep your companions close and your opposition nearer. Over 150,000 organizations have an organization profile on LinkedIn, "general society profile" for organizations. These pages surface key details on organizations late contracts also movers and shakers. Not exclusively do organization profiles give you one of a kind understanding into your opposition, they likewise give you a chance to discover potential contracts by perusing through organization pages.
Therefore, one can see that even LinkedIn can be a helpful tool in case of promoting small business with the help of SEO Company in India.
When you own a service agency, one of your main priorities lie around creating a strong team of responsible PPC account managers. You can follow the latest “team of teams” to manage accounts of new and existing clients to ensure better client relationship. Being a reputed SEO company India, I prefer this new and effective approach for well-managed account system be it small or large. Now, the point what is this “team of teams”? In this blog, I have discussed about building a PPC account team with the benefits and some associated drawbacks.
Building the team of teams
This approach can be applied to any paid search system. As per SEO Services India, the members are required to play an important role as described below,
· Associate Director: This member takes the responsibility of making the right strategies and monitoring the execution process closely.
· Account Manager: Managers are responsible in creating, implementing and maintaining client relationship. The member also supervises daily operations of assigned accounts.
· Production Associate: He/she is responsible for executing the plans, optimizations and regular account management for the best SEO Services.
· Account Analyst: The member assigned for this role owns account analysis and forwards the analyses to the manager. The extracted information in the analysis is what the managers use to plan a strategy as recommended by a top SEO Services company in Kolkata.
Benefits of the approach:
When responsibilities are divide to different persons the work results become more effective. Here are some benefits of creating a “team of teams” for Digital Marketing Services:
· Each area is well covered by the appointment members of the team.
· It enables the ability to focus and specialize on every area of the project.
· Creating a team of special experts helps them take out their best qualities.
· It ultimately helps improve account performance as a result of which, you have happier clients.
Its associated drawbacks:
Creating a team is easy but ensuring that each of the members is aware of their SEO or Digital Marketing services role, when you notice someone if its potential drawbacks, like:
· Not every member knows his/her specific roles clearly.
· Overall team performance is affected greatly
· Large team affects the communication system as not everyone stays on the same page.
Summing up everything together, what I feel is, having a strong PPC account team has more benefits as compared to the associated drawbacks. You can easily overcome the problem of unawareness and communication by conducting internal meetings with the members. On distributing the responsibly, you create the opportunity for more focused work which ultimately gives positive result for your SEO Company.
There was a time, when Bing took years to be able to compete with the innovative updates from Google namely AdWords. However, now things have changed and Bing Ads has implemented features and tools that are comparable with Google AdWords. As per SEO Company India, there are some features that even Google AdWords do not possess, but Bing Ads does as unique to them.
Despite this fact, Bing is still considered as the second choice as per SEO Services India, when it comes to paid search campaigns. Digital marketers are yet to realize the value and potential of this platform. There are many unique features and tools that have been implemented into the Bing Ads platform and here are some of them that need special mention.
1. Bing Ads App:
Bing Ads has its very own application for the iOS platform that was launched in the year 2015, in the month of April. A few months later, Bing Ads also launched its application for the Android platform.
This app helps the digital marketers to manage their paid search campaign on the go. Account managers of small to large scale businesses can access their accounts through this app and properly manage their campaigns, eve when they are away from their offices.
2. Expanded Ad Text:
Just as Google AdWords offered the feature of expanding text ads, Bing too has added the feature of implementing expanded text ads since 25th October, 2016. This feature is available to all the advertisers worldwide, whoever uses the Bing Ads platform for their campaign.
This feature, as per Bing, will work on every single device out there without any trouble. Thus, the advertisers will be benefited and they will enjoy the freedom of writing more effective copies of the ads that will have a more appealing call to action, so that more conversions can be driven.
There are many implementation options available with the Bing expanded text ads feature that can help the advertisers to control and manage their advertising program.
What Bing recommends is that the advertisers use new expanded ads along with their standard ads. This will help to perform the ad campaigns. This will help the advertisers to optimize their future ad campaigns, as recommended by the best seo company in India.
Just as Google announced that the standard ads will not be accepted to Google from 31st January, 2017 onwards; Bing too indicated that the advertisers need to edit their standard ads within the first quarter of the year 2017.
3. Shared Budgets:
Bing gave the marketers a flexibility of “shared budget” in the year 2016. With this feature, the advertisers would be able to run multiple ad campaigns, under a singular budget. This feature helps the advertisers to manage their budget across all ad campaigns, so that the ROI is taken care of.
The “shared budget” eliminates the time consumption that is required for setting the budget as well as for its calculation. How it helps the advertisers is–
4. Expanded Device Targeting:
The advertisers are given the ability to bid on various device types through the Expanded Device Targeting feature offered by Bing in the month of November. The range of bidding is –
5. Bing Partner Program:
SMB partners, agencies and technology partners have been incorporated into the campaigns by the Bing Partner Program from November onwards, as announced by Bing.
The advertisers are engaged to Bing in a deeper level through this program. These partners will be able to access the valuable content, sales and technical training due to this brand association with Microsoft or Bing.
With so many benefits and features, the digital marketers from renowned Top SEO company India will lean towards Bing Ads as much as Google AdWords in the coming year. It will fetch more cost-effective and beneficial results.
Yeah, it is true that SEO Service in India has taken a huge important role to bring a humming around your business website. To introduce your business products and services to all is not an easy task. You know that today’s world is a very fast and advance. So, people like to see new things with extra features. They choose online option to search any products or services because now a days, we do not have enough time to go the market and search the different products and services etc. It will take huge time but we do not have that time. Even we want to avoid the crowd.
So, in this matter online marketing is the best option for you and all. You would easily understand that because of all these reasons online or internet becomes so famous. People like to purchase the online based product. Through the debit or credit card, you can buy the product and the company employees or workers will send these products at your home. So, it is the easiest way to get anything which we require.
Now how is SEO responsible to bring your product first to the people?
I think that as you are a business person, you have a web site. But your duty can not be finished after just build up a web site. Anybody can make a web site but you have to provide something extra to bring a buzz around your web site. Otherwise people will take you as common like other companies. Am I right? Just think for few minutes. It is a wise decision to take help of a Top SEO Company in India for to grow your business.
It is the reality where you will face a lot of competition with your several rival companies. Every day, they are changing their contents and developing their web sites. They are doing all these things to come first and they want to survive within that competitive market.
Content is a big factor in SEO Services:
As recommended by the best seo company India, most vital part of search engine optimization is the quality of content. If the content is not perfect, you cannot come on the first page of Google. People will not get you on the internet. You will lose your business. Ultimately, you need coercive, concrete and attractive content by which people will get interest about your product story and of course you can reach to all the people through the SEO. If you are not concern about the content which I have already mentioned, you might lose the advantage and scope to get better business return. Your content should be fresh, relevant and you have to keep it up to date frequently.
Content is the main key of SEO:
When people search for anything on the Google, they are using the product name or services. So, if you do not have good content, your company would not able to visible to all. So, you have to make a website where you would show all images and information. Best seo services will help you to reach to your destination.
My suggestion is contact a professional seo services company so that they will help you to increase website performance & to get increased traffic for your business.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India