Digital Marketing & SEO Services provider in India
If you have been a search engine optimizer for long, then you would already know this. Bad pricing is equal to bad business. Did you ever offer a fixed price on SEO services just to get that client? Okay, so you did. And what results did you get? Endless hours of frustration as the amount of work you did are way beyond the price you offered. This is a very common scenario for amateurs or newbies in the digital marketing land. If you are one among them, then you have to get one thing straight. Never offer a fixed price for SEO services beforehand even if the client persuades. In this way you will save yourself from regretting later when the cat is already out of the bag.
Why you should not offer any fixed price for SEO, as a Company providing Digital Marketing Services in Kolkata?
Okay, so you are wondering what is wrong with offering a fixed price beforehand to grasp the client’s attention and book him permanently. The idea is good, no doubt, but in terms of business, you are not making a profit but your client is for sure.
The following reasons will explain how:
• SEO is a continuous process. It is not like designing a website. Once you are done and the money is in your hands, you launch the website and there you are. The responsibilities are off your shoulders, no, SEO is not the same thing. You have to consistently monitor your client’s website and note any changes in ranking and further optimize it to gain its previous position. Thus, you can see, your work never ends. If you are taking a fixed monthly fee from your client, it is you who are going to be the loser. This is because you can never measure the amount of work that you are going to do and the time you are going to spend on the website.
• The price of an SEO package largely depends on the website. The amount of work you are going to put on the website should be considered before pricing. That helps you to escape underbidding. While some sites do not require any on page optimization and only link building will give it good ranks, some have to be optimized from scratch. Hence, never bid a price before taking a look at the website of your client.
What is the alternative for fixed pricing?
Well, now that you know why it isn’t wise to offer a fixed price to your client, you should be given an alternative as well. Otherwise, there are chances that you may lose the client to your competitors. Ask them for their budget. Yes, go on and ask how much they are willing to spend on the search engine optimization for this project. If they choose not to answer this, try a marketing trick. Tell them how much your other clients spend on SEO. This will give them an idea about you, your works and how much it costs. Then they will offer you a budget accordingly. Thus, you will have a range and you can base your strategy on it. Always remember, it is good to be modest and helping, but in business, you should always look into your pockets first. Being a provider of SEO Services in India, I can tell you this is a little selfishness will cause you no harm when you are in business.
SEO errors are common and might occur at any time. When they do occur, you can also fix those errors, provided you recognise the errors. Here are 8 most common missed opportunities that if grabbed on time, would have resulted in a better ranking for your website. These content optimization tips should be practiced by the SEO experts to make sure that their business websites rank well.
1. Duplicate or poorly written page title tags
Most people make the mistake of duplicating the title tags from other sites or at least not give importance to the tags to construct them well. The idea is to provide as many information into the title tag as much possible. You have about 50 to 60 characters that you can utilize to provide a complete idea regarding your business and service. Stuffing the title tag with keywords is a sign of poor SEO. It needs an understanding that the role of the title tags isn’t offering solely a better ranking on the search engine, but also to provide the readers with ample information.
2. Poor meta descriptions
Just as the title tags, the Meta descriptions can lead to another missed opportunity, if they are written poorly. The 140 characters should provide a complete idea of the website and the services, so that the readers can find the best site that will suit their query. Using keywords in the Meta tag is a good idea. The hitch is that if you don’t choose your own Meta description, Google will do that for you. Who would want Google to decide their ads?
3. Site links
Although Google will choose the site links all by themselves, there is much need that you check them once in a while. To make sure that your site uses site links of those websites that you want the visitors to visit and to make sure that you eliminate all those unwanted site links, you should be regular with your monitoring. Using Google Search Console is a good idea to monitor the site links.
4. Absence of structured markup
Structured markup can make all the difference. Even if other sites outrank you, the mark-ups will instantly draw the attention of the viewers. The professional SEO services provider
in kolkata will always ensure that structured data is used to create the review rich snippets and mark-ups, even in the templates of the content management system. Using the Google Data Highlighter tool is a good idea for those, who are not tech-savvy.
5. Tracking broken analytics
Analytics are the best friends of the webmasters and the marketers. However, most of the time, the analytics have errors. This can never draw the traffic that you desire and as a result, the opportunity will be missed. Checking the codes while using Google Analytics and using the Google Tag Assistant Plug-in is a good idea to make it count.
6. Poor video embedding
Embedding the videos into the website is a great SEO opportunity. However, with a bad embedding, the opportunity is missed. With a clearly mentioned Meta tag, adding relevant videos to the site and also having an own dedicated page for each of these videos are very important factors to make the videos count.
7. Extraneous code
Extraneous code can slow down the loading speed of the page. If there is no need of that code, it is always better to get rid of them.
8. No XML sitemap
When you write content for your site, you always need to bring it into the notice of the search engine. Not doing so is a missed opportunity and doing it as fast as you can is what you need. The best Digital Marketing Agency in Kolkata will always create their own XML sitemap, so that the search engine can see it.
With these tips, you can always make sure that you do not miss any SEO opportunity and even if you do, you can fix them fast.
Name, Address and the Phone number are the 3 most vital things that companies look out for to distinguish people. It’s called the NAP in common terms.
And, you should also know that, a NAP citation is a simple online citation of your business identity too.
When the search websites view your NAP citations are consistent over all media platforms, listings, review places and other things, they can give you a better ranking. If inconsistencies are found, then they can ignore you—even the professional SEO Services provider in Kolkata won’t be able to aid you!
As per the Moz’s ‘Local SEO Ranking Factors’— a organization that conducts annual researching with its director David Mihm—the inconsistent NAPs have been blamed as the 3rd biggest factor affecting your search ranking.
It is a sad thing that most seo firms do not provide local SEO, and many even ignore this therefore. A company will never make its own citations inconsistent; however a change of address or phone numbers—or even ignorance of regular updating of them—can prove to be fatal. This is equal to changing a person’s name frequently or even address or phone number.
Checking out your own local citations: If you are running a business it is vital that you must check your citations out. You can use Moz’s local checker in order to view all your current business iterations. And, you might be a bit confused to see so many fluctuations in your own citations.
It is vital that you must opt for changes to make them precise.
Repairing the citations inaccuracies You can begin by first rectifying the info that the aggregators of big data have; hence begin with changing central index and factual data.
After this, you can change the media directories of;
The final word:
You should remember that all search websites will just crop up the current, accurate and the most relevant info if a person looks for a citation. If you think that way, if you are looking for an accurate data, won’t you be sad if your search engine cannot provide you with that. And, that too, very frequently! Especially if you are looking for a business’ phone number or current address.
So, if you are a business owner, then you should make sure that you rectify the issues so that potential customers can find you. This is actually a good proposition for all 3 parties involved; the search website, you and your customer base.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India