Digital Marketing & SEO Services provider in India
Ask any person who has recently developed a website about their marketing plan, and in 70% cases you’ll get ‘social media’ as answer. Yes, as per top SEO Services, people still think that sharing their website on social medial platform is enough to get lots of buyer. But, the fact is it doesn’t even give you a good traffic. You need a fully fledged search engine optimization.
Well, this is not the only purpose one should hire these experts. There are several other reasons. Here is a brief on that.
Promoting A New Website
As we discussed earlier, one need SEO to make their website visible in search engines. It is done through proper on-page and off-page optimization which improves the ranking of the website in various major search engines. The process is long and the result too. However, mostly people dislike it due to its slow result. Many people leave hope after a couple of months. But, everyone should know that Google has to monitor billions of websites every day and still several remains pending. So, the process becomes slow naturally.
Creating Brand Awareness
Digital marketing isn’t all about promoting a website for sales. It also helps a business in creating good brand awareness. Mostly the process followed for it is doing massive content marketing. It demands high quality and detailed posts on a regular basis and you have to explain every possible question that a visitor may have. This way you can help a visitor getting his or her answer which will help you creating awareness about your brand. Do note that this content isn’t used to promote any particular keyword. But, the whole content targets a point that is solely written to help a user.
Often businesses face some bad time. And in this era of internet it doesn’t take time to spread negative comments about a failure of a business. So, it affects your future business as well even when you have fixed the issues. So, at this time you need to suppress the negative news by promoting good news. Yes, you can’t mostly remove the negative comments.
So, as per an Professional SEO Company, you don’t have any other option than suppressing them. It takes time, but you can regain your old reputation by this process.
There are businesses that have dedicated seasonal market. Whether it is cold-drink, ice cream, cake or something else, you have very limited time to sell your products. In such cases, digital marketing can give you a quick boost to you seasonal sales which will ensure faster ROI. However, traditional SEO may not be useful in such situation. You have to go for paid advertisement campaign along with long term SEO to get best possible result.
There are several other reasons when SEO can be highly useful. We’ll discuss on that some other day. Keep reading.
Most of the Content Marketing personnel have the same goal to increase their followers. More visitors can increase the chances of more sales & ultimately more business. Here are some vital tips from a best SEO Company in Kolkata, India to grow your business by increasing community.
A single website is just a minuscule part of a massive wealth of websites on the internet. Trying to carve a niche on the web, needs lots of business tactics and the right acumen for business prosperity, says an executive of a Digital Marketing Agency in Kolkata. Budget is a defining factor since a good flow of money helps you to afford a lot of innovative ways to drive website traffic. However, on a tight budget you need to be more hard working and innovative.
Some may argue that a website cannot flourish and attract a quality amount of visitors without advertisements. This is not true because you can definitely enhance your website traffic’s without spending big bucks on ad campaigns. The road is all the way up the hill that demands hard work, creative planning and ingenuity.
Get noticed on the Internet with the following Procedures
The first thing a person notices when visiting your website is the content. Though it may sound like an age-old philosophy, ‘Content is the King’. A good content is not merely about the words used within, but its format and length, font size, etc. With that in mind, the flavour of the content depends upon the types of products or services sold by the business owner.
A fashion website uses more quirky and appealing language, while a technical business requires being very informative in the content. Whatever business it is, the few things common related to content is you should update it from time to time, include images and information relevant in today’s context and put in helpful information after researching the market and understanding what readers want.
An immaculate design is the key to creating a good impact, explains a marketer of a Professional SEO Company. Try and understand what your website is all about and the products exhibited on the site. This will help to display a functional website design in sync with the readers. Talking of designs, the website should consider a variety of images in it, such as pictures of real people, large photos, and photos with product details and informative-type photos.
Social Media Marketing Campaign-
The social media functions as a permanent place on the internet. Today, the need of being on the various social mediums is felt intensely since the processes of sharing, linking and interacting is feasible through it. Other than Facebook, Twitter and Instagram, LinkedIn is another crucial medium for posting content on it. It is easy to find work, display your credentials and connect with other people n the social site. Did you know that you can speed up your website’s traffic by posting content on LinkedIn’s publishing forum? Carry out this process on a weekly basis and see the results.
Establish your authority on social media by commenting on various posts by other business houses. Be regularly active on Twitter and Facebook and be more social. These networks have its positive effects on your marketing plan and corporate strategies, emphasizes a digital marketing guru of an SEO Services Provider in India. No matter, whatever way you try to connect with the audience, engage with them on a continuous basis. There should be no gap in your efforts otherwise, customers will go.
Being technically sound and tactical about your approach towards increasing website traffic is a right method. However, being more convincing and engaging is inevitable too.
When you open a business the first thing to keep in mind is to make its presence felt online. Hiring a digital marketing agency offers the right boost for any business website to get its visibility confirmed on the search engines. Helping a business register its presence online opens newer avenues for expanding business on a larger scale. Therefore, the online marketing companies have a lot to offer and therefore they come at a price. You have to zero down on a company that suits your budget and matches your requirements.
Useful tips for hiring a Digital Marketing Service
There is a mushroom growth of digital marketing companies. Only a well-researched mind and foresightful eyes can say which company complements your business actually. The main mantra is to take your time and settle for the best digital marketing company in Kolkata. Do you have any other idea please comment on it!
With rapid growth in online marketplace, every website is facing massive challenge getting enough sales online. But, it doesn’t mean that the market has become saturated or there isn’t enough sales opportunity, says an expert of SEO services.
Then why don’t you get enough sales? Of course the answer is improper optimisation of your website. Just like a brick and mortar store, online businesses also need promotion to attract visitors. And the well known method of promotion is digital marketing.
The problem here is, not all business can afford a reliable promotion and branding service. So, isn’t there any cheaper or free alternative? Well, there are tools and manual methods that you can try. But, the bad news is, most of the automated offer very limited feature in their free versions. And their paid versions are too expensive.
So, the last option remains for you is ‘manual promotion’. Don’t worry! It’s not too complicated – if you have the right passion and time. There is no rocket science here. But, you need to be little net savvy.
If you think you have the right skill mentioned above, just follow the steps below.
Be careful that trying any of these methods without properly knowing the Google’s rules may lead to penalty. So, do enough research before following the processes.
Fix On-Page Issues
On-Page is the prime factor that helps a visitor getting an overview of the website before they actually visit the website. There are several factors that you need to update which includes meta title-description, H-tags, alt-tags, webpage content and so on. If you are using WordPress, you can get several free plugins which will help you doing these without any professional knowledge.
Do Search Engine Submission
Search engines crawls a website naturally. But, it may take several weeks to months. Search engine submission is a process that informs the SE about your website and thus it sends bots to crawl your website. It speeds up the process.
Social pages of your website provide a solid boost to your website by providing regular visitors. So, create social provide on all major social platforms and link them back to your website. Now, invite your target audience to like and follow your page. Submit professionals and catchy posts time to time and let them know about your business, products, services, offers etc. in a friendlier way.
Off page Promotion
This is one of the most efficient methods of promoting any website. Create highly informative and detailed post and submit them at various content publishing platforms. Make sure the place where you are publishing the content has enough number of visitors from your industry, says an expert of SEO Company.
It’s a process where you create a link network between all your content. Whether it is your webpage, an off page content or a YouTube video, connect them with one another so that visitors can shift from one information to another for a complete information package.
Hope these tips would help you getting promoted to the right audience.
Promoting a website and getting genuine visitors isn’t that much affordable when you hire professionals. You have to pay monthly charges for a long time to the best SEO Company. Well, the return is mostly lucrative if you choose the right company. But, not all the small companies can afford those brands.
So, what is the solution? How can they get that Holy Grail – traffic?
Well, there are proven methods that marketing experts will tell you on the internet. The bad news is, most of those are too technical or need lots of time and skill.
We know, it’s not possible for a business person to spend so much time learning those critical processes of SEO. So, we have today come up with some ignored, simple yet effective processes. Just follow the below mentioned points.
Sending a few hundred mails every day is still free and still people ignore this excellent marketing tool. Only the blue chip companies are involved in sending bulk emails which eventually leaves this tool unused.
The good news is, there are several applications that allow you to compose premium quality html emails and send to few hundred of receiver for free. It has been noted that if you have opt-in data, you can get an excellent 15% or more opening rate of the emails.
This method will not only help you promote your new products and offers, but also will help you to create a solid brand awareness. But, for that you have to consult some reputed SEO Company in Kolkata, who can create highly attractive and efficient email campaign for you.
Another point here is, try to avoid using purchased email data, no matter how much verified is that. Because, when you send those emails through a shared IP, your account may get blocked and black listed. Also the opening rate of such emails is very low. So, it’s always suggested to stick to opt-in email data – no matter how low number it is.
‘Blog commenting’ sounds so easy and cheap. But, ask any experienced SEO executive and you’ll know its power. Actually, Google loves that entire website that has bulk number of backlinks from unique domains and to do this in the simplest way, there can’t be any easier way than blog commenting, isn’t it?
But, you have to follow some rule; or else it can be treated as spamming.
First of all, create a list of high quality blogging websites which are from the same niche as yours. Now read their latest blogs and comment on that genuinely. Yes, don’t make it generic comment or else the author/admin may remove them. While writing the comment, include your link tactfully and naturally.
Do 5 to 10 blog commenting every day and leave the rest of the list for next day. Yes, doing too many commenting in a single day will be treated as spamming. Remember, Google doesn’t like anything that you do forcefully to promote a website (keyword).
As per a Top SEO Company in India, if you do these two on regular basis, you’ll notice a remarkable improvement in your rank within the next month and that too for free.
SEO is more about strategy which you can’t always measure in quantity. The best thing that you can do to understand the efficiency of your SEO Company is to check the rank of your keywords and investigate the number of visitors.
But, as you aren’t a pro, it’s not a big deal for a group of experts to misguide you and elongate their process to earn more. There are several mushroom-growth SEO Company in Kolkata which take more projects than their actual capacity and as a reason, all the clients suffer with lack of business.
So, by learning the basics of SEO, you can judge their capability and can take valuable decision about whether it is time to change your Search Engine Optimization firm or it’s really a tough project which will take time to get on rank. Worry not! We are here to help you out.
Compare Rank Report
Where your keywords are right now on SERP (search engine result page). This is the prime thing that can tell you a lot about how your team is working. You don’t have to spend time on finding their actual position. They should provide you with a detailed rank report weekly, by-weekly or monthly as per agreement. Just check a few of them randomly to know there isn’t any error in the report. Always compare the rank with previous month’s rank. Remember, little fall on rank doesn’t mean your service provider is inefficient; there can be hundreds of reason for this and in case they are working properly, it will gain pace again in few days or weeks.
Check the Visitor Report
Just because your keywords are stable on high rank, doesn’t confirm you great number of visitors or high sales. Your Meta title and description as well as web page content play a vital role on attracting the potential customers and converting them. So, here comes the importance of visitor report. Always compare visitor report with same month of last year. If you sell winter clothes, definitely, a fall in the visitors during the summer won’t mean your SEO Company isn’t doing well, isn’t it? So, comparing it with last year’s winter months would make better sense.
Ask for Bounce Rate
Most of the SEO professionals avoid this part. It’s a very useful factor provided by Google analytics where it describes the number of visitors who landed on your website and left after few moments without any action. Definitely it is a negative symptom for any website. A high bounce rate denotes that there is some issue in your website. So, pulling high number of traffic doesn’t make your SEO Agency to claim a bonus; they need to check the reason of such huge bounce rate and fix it immediately.
Cross Check Their Published Content
Content plays the most vital role in SEO. So, it’s important to check what types of content they are writing, where they are publishing them and what is the reader engagement. Ask them to provide you with the links of the published content and check a few of them, the number of shares, the comments and so on and you can get a clear view about their quality of work. The best SEO Company in Kolkata, India always focus on publishing good quality contents at regular intervals.
So be alert & contact the best SEO Company in Kolkata, India to get best SEO Results.
Not every visitor will get converted. You have to be mentally prepared to see most of the visitors of your website go without placing their order. But, that doesn’t always mean they will increase your bounce rate. You can engage them through strategically created content and get several session counts through using thoughtful SEO services. So, what are those methods that can be effective? Here are few of the major ones that you must know.
Visuals Have Great Impact on Audience
Psychologists say that human being has a better visual memory and they love to spend more time on visuals than texts. So, no matter how valuable text content you publish, don’t skip creating some engaging visuals. It can be infographics, videos or animations. As per most of the reputed SEO services providers in kolkata, they work greatly to grab lots of session count, when they are designed perfectly keeping the audience’ requirement.
Do Visuals Always Give Result?
No, just like any other content, your visual content must need to be short, engaging and above all valuable. As people always get hundreds of alternatives on the internet, you never should take a chance. Hire professionals to creative catchy, powerful and high quality video or infographics that can return you good result quickly.
Why Visuals Are Getting into Trend?
In today’s market, high speed internet has become much affordable and people have access to latest gadgets to enjoy streaming videos online. It is highly convenient as well to understand a matter through audio visual content than those long and boring texts. Also, due to the visual content, it reduces the language barrier and thus people from a broader region can understand them without enough proficiency in the language, says a Digital Marketing Company Expert of a best seo services in Kolkata.
How to Make Them More Effective?
The first thing that you need to do is to reach the video to the right audience. Use your social platforms to reach them to a bigger audience so that they can participate on making it viral by sharing it in their own platform. So, always pay special attention on making them attractive for all types of people. Don’t include any contradictory matter which can upset a part of your audience and will get several negative comments.
How to Promote My Video?
It’s the most vital thing. Just because you have created and posted an excellent piece of video, don’t think that people will come in millions. You have to promote it properly. As it doesn’t have enough Google-readable text content, you have to take the first step. The first mistake that most of the Search Engine Optimization services do is choosing a wrong publishing date and time. As per statistics, a video published on Monday at around 9 am gets fewer clicks than a video published on Friday evening. Yes, people spend more time on such videos on weekends. However, there are domains where people check tutorials and other important videos on those first days of a week and so, does litmus test before you start promotion on heavy volume.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India