​As we know that SEO Services & Google AdWords are the two main wings of Digital Marketing. Someone still has a confusion about which one is best? Here we will clarify, what is the main difference between SEO & Google AdWords step by step, so that you don’t have any confusion about this matter.

What is Google Ads/AdWords?

Google Ads/AdWords is a popular ad platform offered by Google. It is a main wing of digital marketing; someone is also calling it PPC (Pay per click). Advertiser’s can invest in this Ad platform for positing their Ads on Google Search Result Pages. You have to pay when someone clicks on your Ads.

What is SEO?

Full form of SEO is Search Engine Optimization. In this process we will achieve better ranking organically with a time frame. It depends on different factors like keywords competitions, Type of websites (how much it is seo friendly), area of marketing etc.

In this process, when people search any product/services with proper keywords, their websites ranks in Google search pages organically.
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Main Difference between SEO & Google AdWords:


1.

SEO is from organic process to get traffic
AdWords is a specific paid campaign to get traffic

2.

SEO is a free traffic
Google AdWords is paid traffic

3.

SEO takes time to rank in search result pages
Google Ads is instant to get traffic

4.

If you continue seo for a few months, rank will stay for some time.
For Google Ads ranking will be disappeared after daily budget exhausted

5.

SEO is low investment & also affordable to small businessmen
AdWords is relatively high investment plan which cannot be affordable for all.

6

You can rank / manage a limited keywords at a time with SEO.
In Google AdWords, you can rank more keywords with a lot of facility like area, gender, age etc. sothat you can target specific customers of your choice.

7

SEO is a slow process to get traffic
Google AdWords is faster process to get traffic 

 
Although we have discussed these points to take decision for your business but our suggestion is both process are good in different view.

When you will start a business, you can use Google AdWords/PPC to get fast result but ultimately you should take help of a professional seo company sothat they can help you to get a long lasting ranks for your business. Long lasting keywords will provide you a long term benefits for your business.


Feel free to comment on this blog, if you have any other points in your mind to add.

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All business owners have a wish to grow their business to a great height but they cannot find ways to promote business. They have to face lot of problems like, capital, infrastructure, ideas etc. But our Digital Marketing Company in Kolkata, India can provide the best ideas to promote business considering the present scenario. Ideas are given below if some points are suitable, and then you can go for them.

• Content Marketing:
  
  Content Marketing is one of the ways; you can grow your business with minimum budget. You have to arrange some valuable contents which can help people like tutorial, travel information, product info etc. It will help you to get recognized & people will visit your website for further information.
  
  
• Google My Business:
  
  It is a way to promote your business which is totally free of cost. You have to create a nice profile so that people can find you online. If there is any requirement related to your website, they will contact you. There you can put website URL, contact details etc.
  
  
• AdWords Campaign (PPC):
  
  AdWords Campaign / PPC is a fully paid promotional way to grow your business. We will get instant result with the help of this process. It is expensive then SEO Services, which is acceptable to small business owners.
  
  
• SEO Services:
  
  SEO Services a very popular way of online business promotion. This process takes some time to rank websites but when it appears, stays for a long time without spending a lot of money. So it advisable startup or small business owners can effort this seo services within their budget.
  
  
• Video Marketing:
  
  It is the most popular way of promoting business in India & all over the world. Now a day’s people do not like to read too much but they are very much attracted by watching visual contents like videos, Images, GIF etc. Video is the most favorite of all visual items.
  
  

It is seen as per statistics, that 1/3 of total internet users enjoy watching YouTube videos. It is easy to watch as per your favorite topic or specific interest. People like to do whatever they really want/interest. YouTube do the same business. There is lot of videos on different topics. Just you have to search & choose the right one to go through them.

YouTube concept is fantastic for video watching. It is seen that 500 million hours per day is watched on YouTube. 87% of online marketing company/agency use YouTube for business promotion.
1/3 of online users spend watching YouTube videos. 92% mobile video viewers share videos with others. So it is clear, YouTube Marketing is more powerful than text content marketing.

• Email Marketing:
  
  It is another way of online business promotion. You can reach to your potential clients/prospects with the help of blasting emails to them. Generally different software’s & authentic database are required to achieve success with email marketing.
  
  
• Social Media Marketing:
  
  Social Media Marketing is a very effective way of online business marketing with a zero or low budget. Just you have to create some business profiles on different popular social platforms. You have to maintain a good social engagement & to build community to grow your business.
  
  
• Hashtags:
  
  It is advised by all digital marketing experts that use Hashtags. #tags will help you to get more responses from related topics like #redapple

You will be connected all “red apple” related information with different people who are searching related to “red apple”.

• Event Hosting:
  
  It is a very good concept arranging events where you can share your expertise with the participants. If you cannot arrange Event then try to participate in different events which are related to your field. From there you can get a good community/prospect for growing your business.
  
  
• WhatsApp Marketing:
  
  When you come to social media like Facebook, Twitter etc. Similarly WhatsApp has been very popular to all people nearly 1.5 billion people in the world. It is a messenger App is used to share information quickly to others. We can send text, images, videos etc. very quickly all over the world. We can also make calls with the help of this App. Now WhatsApp Marketing is a very popular way to all of us.
  
  
• SMS Marketing:
  
  SMS marketing is a great way to reach to people directly. It is used to inform urgent messages, offers, financial transactions etc. As most of the people are using smart phones, so with the help of your database you can send a lot of SMS at a time to reach your clients/customers. It is possible to update them 24x7 about any offers, reminder, financial transactions or reminder, updated information etc.
  
  

If you have more recent ideas for online business promotion, then please comment us.


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​Ask any person who has recently developed a website about their marketing plan, and in 70% cases you’ll get ‘social media’ as answer. Yes, as per top SEO Services, people still think that sharing their website on social medial platform is enough to get lots of buyer. But, the fact is it doesn’t even give you a good traffic. You need a fully fledged search engine optimization.
 
Well, this is not the only purpose one should hire these experts. There are several other reasons. Here is a brief on that.
 
Promoting A New Website

As we discussed earlier, one need SEO to make their website visible in search engines. It is done through proper on-page and off-page optimization which improves the ranking of the website in various major search engines. The process is long and the result too. However, mostly people dislike it due to its slow result. Many people leave hope after a couple of months. But, everyone should know that Google has to monitor billions of websites every day and still several remains pending. So, the process becomes slow naturally.
 
Creating Brand Awareness

Digital marketing isn’t all about promoting a website for sales. It also helps a business in creating good brand awareness. Mostly the process followed for it is doing massive content marketing. It demands high quality and detailed posts on a regular basis and you have to explain every possible question that a visitor may have. This way you can help a visitor getting his or her answer which will help you creating awareness about your brand. Do note that this content isn’t used to promote any particular keyword. But, the whole content targets a point that is solely written to help a user.
 
Reputation Management

Often businesses face some bad time. And in this era of internet it doesn’t take time to spread negative comments about a failure of a business. So, it affects your future business as well even when you have fixed the issues. So, at this time you need to suppress the negative news by promoting good news. Yes, you can’t mostly remove the negative comments.
So, as per an Professional SEO Company, you don’t have any other option than suppressing them. It takes time, but you can regain your old reputation by this process.
 
Seasonal Sales

There are businesses that have dedicated seasonal market. Whether it is cold-drink, ice cream, cake or something else, you have very limited time to sell your products. In such cases, digital marketing can give you a quick boost to you seasonal sales which will ensure faster ROI. However, traditional SEO may not be useful in such situation. You have to go for paid advertisement campaign along with long term SEO to get best possible result.
 
There are several other reasons when SEO can be highly useful. We’ll discuss on that some other day. Keep reading.

Most of the Content Marketing personnel have the same goal to increase their followers.  More visitors can increase the chances of more sales & ultimately more business. Here are some vital tips from a best SEO Company in Kolkata, India to grow your business by increasing community.

• Try to Publish more valuable content
  
  Publish a lot of fresh contents so that your website become thought leader. Content should be of such quality so that readers become educate & can share these contents to others. Fresh & high value content increases engagement of visitors.
  
  
• Promote your content in Social Media Platform
  
  Share your content as much as possible to get more visitors, so that some of them will be your clients in future. Providing buttons in your Website can help a lot to share content to your visitors. With the help of Follow & share buttons, you can boost content sharing up to 22%.  As a professional digital marketing company in kolkata, we are very much serious about sharing in social media to get max. output.
  
  
• Add Call to Action
  
  When visitors land your page, you can customize something to prompt your visitors to do something right. Call to actions takes a nice role for engaging people for your business.
  
  
• Host a Give away
  
  By adding raffles or contest on your website, you can create Fun & can make them excited. Engaging campaign like this can excite your visitors & increase your network & also following. Planning for free gifting like, free e-book download, free business promotion tips etc. work nicely for generating followers.
  
  
• Share your content as per effective schedule
  
  Sharing contents in all popular social media can help a lot to increase your targeted audience. But make a schedule to get max. No. of visitors to achieve max. ROI for your content. Inspect all popular social media platform like Facebook “insight” where you can see the max. views of visitors & also the time of max. visit for effective posting. So try to post your contents accordingly.
  
  
• Use Quality Images
  
  Content posting with photos are more effective than without photos. It is seen that posting with Images increases great amount of engagement with your followers. It helps to create new followers for your community. Image sharing websites like Pinterest & Instagram take a great role for engaging huge visitors for business. Try to post high quality images which can attract a lot of followers to spread your business to a nice level.
  
  
• Guest Posting
  
  Guest post is an effective way for generating followers. But it is a little bit hard to crack the guest posting sites. Most of the time they try to decline your post. But if have valuable content to post on guest site they can link back to your website. Not only that their community will also follow your website to read valuable contents. They will also stick to your website for a long time.
  
  
  
• Blog Comments
  
  Blog comment is another way of generating followers. If you comment on different blog sites, you can have an opportunity to get in touch with their community. Gradually we will be known to all of them, which help to make a group for your business. When you comment on that websites, then you will get chances to put your website URL to their blogs. Ultimately, there is a chance of generation of back links for your website.
  
  
• Design of Websites
  
  Website design is another point to increase your followers. An eye catchy website with nice navigation gives your users to navigate your website for searching his/her suitable content. It will also reduce website bounce rate & increase CTR (Click-Through-Rate)
  
  
• Website Optimization
  
  On-page optimization is a very important part related to engagement. With the help of on-page optimization, people can reach to your website contents with the help of a list of keywords. Keyword analysis & putting them in web contents with the help of skilled persons increasing SEO ranking & as well as engagement to a great level.
  
  Please comment, if you have any further suggestions! 
  
  ​
  

• Use Short & Attractive Tweets:
  
  Always use short & provocative tweets. Short tweets within 140 words or less is pretty good. Short tweets within 100 words create more than 20% higher interaction rate. When you tweet a post, it is not necessarily to put the same title of that post. You can make a tweet with a short attractive tweet which works better than a longer one. All reputed provider of SEO Company in Kolkata, India follows short & provocative tweet as example from Mashable below to understand it clearly.

• Include a fascinating quote from your post:
  
  Give your followers a taste of your blog post. Use an intriguing quote for your blog, which gives them a flavor of your blog post. Quotes works very nice on Twitter. Study shows that a tweet with a quote is more than 50% likely to retweet & they can also click your website also.

 

• Include Statistics:
  
  As per data indication, people love statistics. If you have any statistical part in your blog, tweet about that. Use Numbers & characters to make your tweet standout in the river of tweets. Watch a great example from HubSpot below, they uses nicely short tweet with some statistics.

 

• Use Hash(#)Tags:
  
  Use #tags to spread your tweets on different topics. It is being used for many years by the most Digital Marketing Company in Kolkata & abroad. There are few methods which work nicely to draw followers & to drive traffic back to your blog post. Use theme specific #tag as an example if you want to tweet about e-book, use # tag like ….. Good Reasons to write book #ABKbook like this.

 

• Use @mentions:
  
  Using this you can use twitter users @usersnames. In this way you can send your tweets to any one like your followers, customers etc.
  
  You can use it in different ways.

• If your blog post comments on a prominent you mention them in your tweet to get link back to your post. As an example, S.D.SEO Services wrote a blog about sephora & how they create a fine board on Pinterest. See example below.
• You can also mention the author of the blog post. They may be Guest blogger, new blogger or regular blogger on your website.
  
  

• Retweet Mentioned blog Content:
  
  Retweeting is a way of increasing followers for your business. When you retweet others tweet then there will a chance of building relationship between them.
  
  
• Ask for Retweet:
  
  Ask your followers to retweet your blog related tweets. To get more traffic for your blog, ask for retweet, when you tweet a link back to your blog post.
  
  
• Use Appealing Visual Contents:
  
  Blog post with appealing images gets more responses & generates more traffic. Always use cool & relevant images which will intrigue followers to click the link to go through in it. You can also add “Call-to-action”
  
  

• Ask Questions related to your Topic:
  
  Questions in your tweets can generate more traffic. If the question can generate curiosity than it can grow a huge engagement & increase more clicks on your blog post.
  
  

• Tweet about your blog hosted contest:
  
  
  Running a Contest or other Offers on your blog can drive traffic to your website. It helps to create great engagement for your readers.

 

• Promote Your Tweets:
  
  Promote Tweets as it is an inexpensive advertising option by Twitter. It helps you to spread your content in larger areas. You can set your promoted Tweets to target by geography, interest, device used & also keywords. It is an effective & cool way to drive new traffic to your blog.
  
  

• Introduce Blog link to Bio: 
  
  Twitter Bio is a Prime Zone where all followers watch when they visit your twitter profile. Try to put website blog link in contact section of your Bio. This part helps to increase your followers & gain trust to them.

• Conclusion:
  
  You can try these tips & watch how your traffic grows. If you have any suggestions, I love to hear from you.

With rapid growth in online marketplace, every website is facing massive challenge getting enough sales online. But, it doesn’t mean that the market has become saturated or there isn’t enough sales opportunity, says an expert of SEO services.
 
Then why don’t you get enough sales? Of course the answer is improper optimisation of your website. Just like a brick and mortar store, online businesses also need promotion to attract visitors. And the well known method of promotion is digital marketing.
 
The problem here is, not all business can afford a reliable promotion and branding service. So, isn’t there any cheaper or free alternative? Well, there are tools and manual methods that you can try. But, the bad news is, most of the automated offer very limited feature in their free versions. And their paid versions are too expensive.
 
So, the last option remains for you is ‘manual promotion’. Don’t worry! It’s not too complicated – if you have the right passion and time. There is no rocket science here. But, you need to be little net savvy.
 
If you think you have the right skill mentioned above, just follow the steps below.
 
Be careful that trying any of these methods without properly knowing the Google’s rules may lead to penalty. So, do enough research before following the processes.
 
Fix On-Page Issues
 
On-Page is the prime factor that helps a visitor getting an overview of the website before they actually visit the website. There are several factors that you need to update which includes meta title-description, H-tags, alt-tags, webpage content and so on. If you are using WordPress, you can get several free plugins which will help you doing these without any professional knowledge.
 
Do Search Engine Submission
 
Search engines crawls a website naturally. But, it may take several weeks to months. Search engine submission is a process that informs the SE about your website and thus it sends bots to crawl your website. It speeds up the process.
 
Social Linking
 
Social pages of your website provide a solid boost to your website by providing regular visitors. So, create social provide on all major social platforms and link them back to your website. Now, invite your target audience to like and follow your page. Submit professionals and catchy posts time to time and let them know about your business, products, services, offers etc. in a friendlier way.
 
Off page Promotion
 
This is one of the most efficient methods of promoting any website. Create highly informative and detailed post and submit them at various content publishing platforms. Make sure the place where you are publishing the content has enough number of visitors from your industry, says an expert of SEO Company.
 
Link Prisming
 
It’s a process where you create a link network between all your content. Whether it is your webpage,  an off page content or a YouTube video, connect them with one another so that visitors can shift from one information to another for a complete information package.
 
Hope these tips would help you getting promoted to the right audience.

Promoting a website and getting genuine visitors isn’t that much affordable when you hire professionals. You have to pay monthly charges for a long time to the best SEO Company. Well, the return is mostly lucrative if you choose the right company. But, not all the small companies can afford those brands.
 
So, what is the solution? How can they get that Holy Grail – traffic?
 
Well, there are proven methods that marketing experts will tell you on the internet. The bad news is, most of those are too technical or need lots of time and skill.
 
We know, it’s not possible for a business person to spend so much time learning those critical processes of SEO. So, we have today come up with some ignored, simple yet effective processes. Just follow the below mentioned points.
 
Email Marketing
 
Sending a few hundred mails every day is still free and still people ignore this excellent marketing tool. Only the blue chip companies are involved in sending bulk emails which eventually leaves this tool unused.
 
The good news is, there are several applications that allow you to compose premium quality html emails and send to few hundred of receiver for free. It has been noted that if you have opt-in data, you can get an excellent 15% or more opening rate of the emails.
 
This method will not only help you promote your new products and offers, but also will help you to create a solid brand awareness. But, for that you have to consult some reputed SEO Company in Kolkata, who can create highly attractive and efficient email campaign for you.
 
Another point here is, try to avoid using purchased email data, no matter how much verified is that. Because, when you send those emails through a shared IP, your account may get blocked and black listed. Also the opening rate of such emails is very low. So, it’s always suggested to stick to opt-in email data – no matter how low number it is.
 
Blog Commenting
 
‘Blog commenting’ sounds so easy and cheap. But, ask any experienced SEO executive and you’ll know its power. Actually, Google loves that entire website that has bulk number of backlinks from unique domains and to do this in the simplest way, there can’t be any easier way than blog commenting, isn’t it?
 
But, you have to follow some rule; or else it can be treated as spamming.
 
First of all, create a list of high quality blogging websites which are from the same niche as yours. Now read their latest blogs and comment on that genuinely. Yes, don’t make it generic comment or else the author/admin may remove them. While writing the comment, include your link tactfully and naturally.
 
Do 5 to 10 blog commenting every day and leave the rest of the list for next day. Yes, doing too many commenting in a single day will be treated as spamming. Remember, Google doesn’t like anything that you do forcefully to promote a website (keyword).
 
As per a Top SEO Company in India, if you do these two on regular basis, you’ll notice a remarkable improvement in your rank within the next month and that too for free.