Digital Marketing & SEO Services provider in India
As we know that SEO Services & Google AdWords are the two main wings of Digital Marketing. Someone still has a confusion about which one is best? Here we will clarify, what is the main difference between SEO & Google AdWords step by step, so that you don’t have any confusion about this matter.
What is Google Ads/AdWords?
Google Ads/AdWords is a popular ad platform offered by Google. It is a main wing of digital marketing; someone is also calling it PPC (Pay per click). Advertiser’s can invest in this Ad platform for positing their Ads on Google Search Result Pages. You have to pay when someone clicks on your Ads.
What is SEO?
Full form of SEO is Search Engine Optimization. In this process we will achieve better ranking organically with a time frame. It depends on different factors like keywords competitions, Type of websites (how much it is seo friendly), area of marketing etc.
In this process, when people search any product/services with proper keywords, their websites ranks in Google search pages organically.
Main Difference between SEO & Google AdWords:
SEO is from organic process to get traffic
AdWords is a specific paid campaign to get traffic
SEO is a free traffic
Google AdWords is paid traffic
SEO takes time to rank in search result pages
Google Ads is instant to get traffic
If you continue seo for a few months, rank will stay for some time.
For Google Ads ranking will be disappeared after daily budget exhausted
SEO is low investment & also affordable to small businessmen
AdWords is relatively high investment plan which cannot be affordable for all.
You can rank / manage a limited keywords at a time with SEO.
In Google AdWords, you can rank more keywords with a lot of facility like area, gender, age etc. sothat you can target specific customers of your choice.
SEO is a slow process to get traffic
Google AdWords is faster process to get traffic
Although we have discussed these points to take decision for your business but our suggestion is both process are good in different view.
When you will start a business, you can use Google AdWords/PPC to get fast result but ultimately you should take help of a professional seo company sothat they can help you to get a long lasting ranks for your business. Long lasting keywords will provide you a long term benefits for your business.
Feel free to comment on this blog, if you have any other points in your mind to add.
All business owners have a wish to grow their business to a great height but they cannot find ways to promote business. They have to face lot of problems like, capital, infrastructure, ideas etc. But our Digital Marketing Company in Kolkata, India can provide the best ideas to promote business considering the present scenario. Ideas are given below if some points are suitable, and then you can go for them.
YouTube concept is fantastic for video watching. It is seen that 500 million hours per day is watched on YouTube. 87% of online marketing company/agency use YouTube for business promotion.
1/3 of online users spend watching YouTube videos. 92% mobile video viewers share videos with others. So it is clear, YouTube Marketing is more powerful than text content marketing.
Ask any person who has recently developed a website about their marketing plan, and in 70% cases you’ll get ‘social media’ as answer. Yes, as per top SEO Services, people still think that sharing their website on social medial platform is enough to get lots of buyer. But, the fact is it doesn’t even give you a good traffic. You need a fully fledged search engine optimization.
Well, this is not the only purpose one should hire these experts. There are several other reasons. Here is a brief on that.
Promoting A New Website
As we discussed earlier, one need SEO to make their website visible in search engines. It is done through proper on-page and off-page optimization which improves the ranking of the website in various major search engines. The process is long and the result too. However, mostly people dislike it due to its slow result. Many people leave hope after a couple of months. But, everyone should know that Google has to monitor billions of websites every day and still several remains pending. So, the process becomes slow naturally.
Creating Brand Awareness
Digital marketing isn’t all about promoting a website for sales. It also helps a business in creating good brand awareness. Mostly the process followed for it is doing massive content marketing. It demands high quality and detailed posts on a regular basis and you have to explain every possible question that a visitor may have. This way you can help a visitor getting his or her answer which will help you creating awareness about your brand. Do note that this content isn’t used to promote any particular keyword. But, the whole content targets a point that is solely written to help a user.
Often businesses face some bad time. And in this era of internet it doesn’t take time to spread negative comments about a failure of a business. So, it affects your future business as well even when you have fixed the issues. So, at this time you need to suppress the negative news by promoting good news. Yes, you can’t mostly remove the negative comments.
So, as per an Professional SEO Company, you don’t have any other option than suppressing them. It takes time, but you can regain your old reputation by this process.
There are businesses that have dedicated seasonal market. Whether it is cold-drink, ice cream, cake or something else, you have very limited time to sell your products. In such cases, digital marketing can give you a quick boost to you seasonal sales which will ensure faster ROI. However, traditional SEO may not be useful in such situation. You have to go for paid advertisement campaign along with long term SEO to get best possible result.
There are several other reasons when SEO can be highly useful. We’ll discuss on that some other day. Keep reading.
Most of the Content Marketing personnel have the same goal to increase their followers. More visitors can increase the chances of more sales & ultimately more business. Here are some vital tips from a best SEO Company in Kolkata, India to grow your business by increasing community.
A single website is just a minuscule part of a massive wealth of websites on the internet. Trying to carve a niche on the web, needs lots of business tactics and the right acumen for business prosperity, says an executive of a Digital Marketing Agency in Kolkata. Budget is a defining factor since a good flow of money helps you to afford a lot of innovative ways to drive website traffic. However, on a tight budget you need to be more hard working and innovative.
Some may argue that a website cannot flourish and attract a quality amount of visitors without advertisements. This is not true because you can definitely enhance your website traffic’s without spending big bucks on ad campaigns. The road is all the way up the hill that demands hard work, creative planning and ingenuity.
Get noticed on the Internet with the following Procedures
The first thing a person notices when visiting your website is the content. Though it may sound like an age-old philosophy, ‘Content is the King’. A good content is not merely about the words used within, but its format and length, font size, etc. With that in mind, the flavour of the content depends upon the types of products or services sold by the business owner.
A fashion website uses more quirky and appealing language, while a technical business requires being very informative in the content. Whatever business it is, the few things common related to content is you should update it from time to time, include images and information relevant in today’s context and put in helpful information after researching the market and understanding what readers want.
An immaculate design is the key to creating a good impact, explains a marketer of a Professional SEO Company. Try and understand what your website is all about and the products exhibited on the site. This will help to display a functional website design in sync with the readers. Talking of designs, the website should consider a variety of images in it, such as pictures of real people, large photos, and photos with product details and informative-type photos.
Social Media Marketing Campaign-
The social media functions as a permanent place on the internet. Today, the need of being on the various social mediums is felt intensely since the processes of sharing, linking and interacting is feasible through it. Other than Facebook, Twitter and Instagram, LinkedIn is another crucial medium for posting content on it. It is easy to find work, display your credentials and connect with other people n the social site. Did you know that you can speed up your website’s traffic by posting content on LinkedIn’s publishing forum? Carry out this process on a weekly basis and see the results.
Establish your authority on social media by commenting on various posts by other business houses. Be regularly active on Twitter and Facebook and be more social. These networks have its positive effects on your marketing plan and corporate strategies, emphasizes a digital marketing guru of an SEO Services Provider in India. No matter, whatever way you try to connect with the audience, engage with them on a continuous basis. There should be no gap in your efforts otherwise, customers will go.
Being technically sound and tactical about your approach towards increasing website traffic is a right method. However, being more convincing and engaging is inevitable too.
When you open a business the first thing to keep in mind is to make its presence felt online. Hiring a digital marketing agency offers the right boost for any business website to get its visibility confirmed on the search engines. Helping a business register its presence online opens newer avenues for expanding business on a larger scale. Therefore, the online marketing companies have a lot to offer and therefore they come at a price. You have to zero down on a company that suits your budget and matches your requirements.
Useful tips for hiring a Digital Marketing Service
There is a mushroom growth of digital marketing companies. Only a well-researched mind and foresightful eyes can say which company complements your business actually. The main mantra is to take your time and settle for the best digital marketing company in Kolkata. Do you have any other idea please comment on it!
With rapid growth in online marketplace, every website is facing massive challenge getting enough sales online. But, it doesn’t mean that the market has become saturated or there isn’t enough sales opportunity, says an expert of SEO services.
Then why don’t you get enough sales? Of course the answer is improper optimisation of your website. Just like a brick and mortar store, online businesses also need promotion to attract visitors. And the well known method of promotion is digital marketing.
The problem here is, not all business can afford a reliable promotion and branding service. So, isn’t there any cheaper or free alternative? Well, there are tools and manual methods that you can try. But, the bad news is, most of the automated offer very limited feature in their free versions. And their paid versions are too expensive.
So, the last option remains for you is ‘manual promotion’. Don’t worry! It’s not too complicated – if you have the right passion and time. There is no rocket science here. But, you need to be little net savvy.
If you think you have the right skill mentioned above, just follow the steps below.
Be careful that trying any of these methods without properly knowing the Google’s rules may lead to penalty. So, do enough research before following the processes.
Fix On-Page Issues
On-Page is the prime factor that helps a visitor getting an overview of the website before they actually visit the website. There are several factors that you need to update which includes meta title-description, H-tags, alt-tags, webpage content and so on. If you are using WordPress, you can get several free plugins which will help you doing these without any professional knowledge.
Do Search Engine Submission
Search engines crawls a website naturally. But, it may take several weeks to months. Search engine submission is a process that informs the SE about your website and thus it sends bots to crawl your website. It speeds up the process.
Social pages of your website provide a solid boost to your website by providing regular visitors. So, create social provide on all major social platforms and link them back to your website. Now, invite your target audience to like and follow your page. Submit professionals and catchy posts time to time and let them know about your business, products, services, offers etc. in a friendlier way.
Off page Promotion
This is one of the most efficient methods of promoting any website. Create highly informative and detailed post and submit them at various content publishing platforms. Make sure the place where you are publishing the content has enough number of visitors from your industry, says an expert of SEO Company.
It’s a process where you create a link network between all your content. Whether it is your webpage, an off page content or a YouTube video, connect them with one another so that visitors can shift from one information to another for a complete information package.
Hope these tips would help you getting promoted to the right audience.
Promoting a website and getting genuine visitors isn’t that much affordable when you hire professionals. You have to pay monthly charges for a long time to the best SEO Company. Well, the return is mostly lucrative if you choose the right company. But, not all the small companies can afford those brands.
So, what is the solution? How can they get that Holy Grail – traffic?
Well, there are proven methods that marketing experts will tell you on the internet. The bad news is, most of those are too technical or need lots of time and skill.
We know, it’s not possible for a business person to spend so much time learning those critical processes of SEO. So, we have today come up with some ignored, simple yet effective processes. Just follow the below mentioned points.
Sending a few hundred mails every day is still free and still people ignore this excellent marketing tool. Only the blue chip companies are involved in sending bulk emails which eventually leaves this tool unused.
The good news is, there are several applications that allow you to compose premium quality html emails and send to few hundred of receiver for free. It has been noted that if you have opt-in data, you can get an excellent 15% or more opening rate of the emails.
This method will not only help you promote your new products and offers, but also will help you to create a solid brand awareness. But, for that you have to consult some reputed SEO Company in Kolkata, who can create highly attractive and efficient email campaign for you.
Another point here is, try to avoid using purchased email data, no matter how much verified is that. Because, when you send those emails through a shared IP, your account may get blocked and black listed. Also the opening rate of such emails is very low. So, it’s always suggested to stick to opt-in email data – no matter how low number it is.
‘Blog commenting’ sounds so easy and cheap. But, ask any experienced SEO executive and you’ll know its power. Actually, Google loves that entire website that has bulk number of backlinks from unique domains and to do this in the simplest way, there can’t be any easier way than blog commenting, isn’t it?
But, you have to follow some rule; or else it can be treated as spamming.
First of all, create a list of high quality blogging websites which are from the same niche as yours. Now read their latest blogs and comment on that genuinely. Yes, don’t make it generic comment or else the author/admin may remove them. While writing the comment, include your link tactfully and naturally.
Do 5 to 10 blog commenting every day and leave the rest of the list for next day. Yes, doing too many commenting in a single day will be treated as spamming. Remember, Google doesn’t like anything that you do forcefully to promote a website (keyword).
As per a Top SEO Company in India, if you do these two on regular basis, you’ll notice a remarkable improvement in your rank within the next month and that too for free.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India