Digital Marketing & SEO Services provider in India
The ways in which local businesses are presented on Google, are being changed and new techniques are being introduced. So far Google used the seven pack local listing for the local businesses. But, it was towards the beginning of the month of August, 2015 that Google has altered it to a three pack listing. The success of this new initiative is entirely dependent on the way the businesses are going to react.
Highlights of the changes:
The three pack search result is also known as the Snack Pack and it has got some significant and noticeable changes in them. These are –
· Removal of phone number of the business
· Removal of complete address, just the roads are mentioned
· Removal of Google Plus page of the business
So far the consumers used to get all these above mentioned information along with the search results. However, all that they are now supposed to do is click on the three individual listing that will appear on the screen as a search result. With each listing, there will be a new knowledge graph interface overlaid over a map.
The difference is that the individual listings and the knowledge graph that will appear upon clicking on these listings, will offer basic information regarding the business. It will also offer its reviews as well as photographs that are drawn from the Google Plus page of the business. However, upon clicking on this knowledge graph or the individual listing, it will not direct you to the website of the business. This is a new strategy that the Digital Marketing Agency in Kolkata or others must understand and follow to list their clients’ business on the top of the search engine results.
The information that the consumers could get from Google so far from a single click, would now be available from two clicks. Whether it is useful or not is a matter of time to determine. But consumers will not have to be directed to the Google Plus site, the quaintly used social media platform, to know about the business.
Businesses that were so far so confident about their coveted position in the seven pack system will now have to strive hard to get into the three pack SERP system. Usually they are becoming invisible in the three spot system. Google has created this initiative to make more local businesses pay AdWords customers.
Businesses will consider the local citation platforms and the Google My Business platform more seriously to get listed in these three spots. The companies that so far followed black hat tactics will now be short lived. In order to get listed in these three spots, they will now have to focus more on –
· Customer reviews in the page
· Accurate and complete citations in local listings and citations
· Strong on-page optimization
· Quality links that are relevant
Google will mostly collect the basic information from Google Plus page.
The SEO Services provider in Kolkata are considering this tactic as a new and great opportunity for the small scale businesses to get more business and recognition through Google SERP.
Facebook is the king of social media websites. The website monthly gets about 1.35 billion or more active users around the globe and also more than 23 percent of the internet traffic thanks to it. Facebook, because of these numbers, is right behind Google in terms of internet influence.
Because of the fact that ever second 5 new Facebook accounts are opened; one cannot ignore the power of the website. Hence, it is vital that every company must take the help of FACEBOOK and make it an advantageous tool for promotion.
So, for your benefit, let us take a look at how Facebook can help you to promote your company on the social media front;
Making sure that your FACEBOOK page is updated
If your company has made any kind of change in the past few days, for example address change, logo change or any product/service line change then FACEBOOK is a great way to announce the news. It is vital for your business to use Facebook’s powers to empower your customers with news and updates on a regular basis. Also, as a benefit, keep a soothing cover photo on your page.
Put in content that is attractive and impacting
As per Mark Zuckerberg, the Founder CEO of Facebook, most American users of Facebook on an average spend 40 minutes a day on the site. Hence, this 40 minute gap is your best shot to make your business more reachable. Putting in content on a regular basis will help you to stay in touch with your base and it will engage people to your brand more. Apart from product description, you can also put in videos, quotes, trivia etc on your page.
Go for Posts that can be boosted
Posts that are boosted by FB can give the chance to touch a wide range of people with better results. However, you have to pay to earn this right. FACEBOOK, however, will tell you that how much it will charge to reach how many people. Target based advertisement will also make sure that your post reaches to potential customers’ face. The whole package can be initiated if your company has 50 likes and with the price of only 5 dollar per post.
Remember just to have the right amount post boosted as you do not want to overdo it. But, one boost of post per week is natural. Many Professional Digital Marketing Agency in Kolkata will also sell you likes and other elements for FACEBOOK.
Use Facebook Offers and Be Exclusive
Facebook offers are a great way to promote your physical shop. You can easily opt for the coupon offers and discounts that customers can redeem from the service. The service is quite clever as it can mean that your brand looks out for your FACEBOOK fans. And, your fans can also share coupons with their friends. You can also track all the coupons.
Try to take inspiration
If you are not sure about how to do it, then you can easily check the previous case histories of other brands. You can easily get to know how top brands did their Facebook scouting and then pick out the strategy to you and your industry. You can check out business success story part of the Facebook website and get to know things. Companies doing SEO in India are always promoting the success part using Facebook and other social websites.
The focal point:
With such a huge customer base, Facebook is the most prominent social media page over the net. And, if you wish to make your mark; then you have to use its powers. It is vital to put in the right content and make a strong fan base with a company who provides SEO Services in kolkata and its marketing team. You can also use the post booster and take tips from the ‘Facebook for business’ page.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India