Digital Marketing & SEO Services provider in India
When you open a business the first thing to keep in mind is to make its presence felt online. Hiring a digital marketing agency offers the right boost for any business website to get its visibility confirmed on the search engines. Helping a business register its presence online opens newer avenues for expanding business on a larger scale. Therefore, the online marketing companies have a lot to offer and therefore they come at a price. You have to zero down on a company that suits your budget and matches your requirements.
Useful tips for hiring a Digital Marketing Service
There is a mushroom growth of digital marketing companies. Only a well-researched mind and foresightful eyes can say which company complements your business actually. The main mantra is to take your time and settle for the best digital marketing company in Kolkata. Do you have any other idea please comment on it!
With rapid growth in online marketplace, every website is facing massive challenge getting enough sales online. But, it doesn’t mean that the market has become saturated or there isn’t enough sales opportunity, says an expert of SEO services.
Then why don’t you get enough sales? Of course the answer is improper optimisation of your website. Just like a brick and mortar store, online businesses also need promotion to attract visitors. And the well known method of promotion is digital marketing.
The problem here is, not all business can afford a reliable promotion and branding service. So, isn’t there any cheaper or free alternative? Well, there are tools and manual methods that you can try. But, the bad news is, most of the automated offer very limited feature in their free versions. And their paid versions are too expensive.
So, the last option remains for you is ‘manual promotion’. Don’t worry! It’s not too complicated – if you have the right passion and time. There is no rocket science here. But, you need to be little net savvy.
If you think you have the right skill mentioned above, just follow the steps below.
Be careful that trying any of these methods without properly knowing the Google’s rules may lead to penalty. So, do enough research before following the processes.
Fix On-Page Issues
On-Page is the prime factor that helps a visitor getting an overview of the website before they actually visit the website. There are several factors that you need to update which includes meta title-description, H-tags, alt-tags, webpage content and so on. If you are using WordPress, you can get several free plugins which will help you doing these without any professional knowledge.
Do Search Engine Submission
Search engines crawls a website naturally. But, it may take several weeks to months. Search engine submission is a process that informs the SE about your website and thus it sends bots to crawl your website. It speeds up the process.
Social pages of your website provide a solid boost to your website by providing regular visitors. So, create social provide on all major social platforms and link them back to your website. Now, invite your target audience to like and follow your page. Submit professionals and catchy posts time to time and let them know about your business, products, services, offers etc. in a friendlier way.
Off page Promotion
This is one of the most efficient methods of promoting any website. Create highly informative and detailed post and submit them at various content publishing platforms. Make sure the place where you are publishing the content has enough number of visitors from your industry, says an expert of SEO Company.
It’s a process where you create a link network between all your content. Whether it is your webpage, an off page content or a YouTube video, connect them with one another so that visitors can shift from one information to another for a complete information package.
Hope these tips would help you getting promoted to the right audience.
Promoting a website and getting genuine visitors isn’t that much affordable when you hire professionals. You have to pay monthly charges for a long time to the best SEO Company. Well, the return is mostly lucrative if you choose the right company. But, not all the small companies can afford those brands.
So, what is the solution? How can they get that Holy Grail – traffic?
Well, there are proven methods that marketing experts will tell you on the internet. The bad news is, most of those are too technical or need lots of time and skill.
We know, it’s not possible for a business person to spend so much time learning those critical processes of SEO. So, we have today come up with some ignored, simple yet effective processes. Just follow the below mentioned points.
Sending a few hundred mails every day is still free and still people ignore this excellent marketing tool. Only the blue chip companies are involved in sending bulk emails which eventually leaves this tool unused.
The good news is, there are several applications that allow you to compose premium quality html emails and send to few hundred of receiver for free. It has been noted that if you have opt-in data, you can get an excellent 15% or more opening rate of the emails.
This method will not only help you promote your new products and offers, but also will help you to create a solid brand awareness. But, for that you have to consult some reputed SEO Company in Kolkata, who can create highly attractive and efficient email campaign for you.
Another point here is, try to avoid using purchased email data, no matter how much verified is that. Because, when you send those emails through a shared IP, your account may get blocked and black listed. Also the opening rate of such emails is very low. So, it’s always suggested to stick to opt-in email data – no matter how low number it is.
‘Blog commenting’ sounds so easy and cheap. But, ask any experienced SEO executive and you’ll know its power. Actually, Google loves that entire website that has bulk number of backlinks from unique domains and to do this in the simplest way, there can’t be any easier way than blog commenting, isn’t it?
But, you have to follow some rule; or else it can be treated as spamming.
First of all, create a list of high quality blogging websites which are from the same niche as yours. Now read their latest blogs and comment on that genuinely. Yes, don’t make it generic comment or else the author/admin may remove them. While writing the comment, include your link tactfully and naturally.
Do 5 to 10 blog commenting every day and leave the rest of the list for next day. Yes, doing too many commenting in a single day will be treated as spamming. Remember, Google doesn’t like anything that you do forcefully to promote a website (keyword).
As per a Top SEO Company in India, if you do these two on regular basis, you’ll notice a remarkable improvement in your rank within the next month and that too for free.
In case you are looking to improve the ranking of your website, you must follow certain rules for sure. Following the rules can surely take you to the top of the search engine rankings as a SEO company mentioned. In order to know more, please see the followings.
The ascent of SERP highlights
Is it accurate to say that you are expecting a number 1 natural positioning is the best approach to get however much movement as could reasonably be expected? Reconsider. Progressively, SERP highlights (nearby packs, Knowledge boards, included scraps etc.) are taking searchers' consideration and snaps from natural postings. With the advancement of SERP highlights, it's important that you (a) track your rankings inside these highlights, and (b) screen the highlights that appear for your catchphrases and are conceivably taking activity from you.
Organized information is a method for designing HTML that uses a particular vocabulary, advising web indexes how to translate substance and how to show it in the SERPs. Google's never authoritatively affirmed organized information is a positioning sign and in itself, it likely isn't. Why trouble, at that point? Happy you inquired! Organized information gives you a chance to improve your pursuit postings in a few different ways: Think Knowledge Graph boards and rich scraps. The last can expand your postings' CTR (active visitor clicking percentage) by 30 percent. Different genuine tests demonstrate an expansion in clicks helps rankings.
Survival of the speediest
Speed is enormous. Not exclusively is it a positioning sign; it's a noteworthy UX factor. UX, thus, impacts rankings. It's a circle of sorts! Be that as it may, how quick is quick, precisely? Google anticipates that pages will stack in less than three seconds. This is what you can do to arrive. What would you be able to do about it? To start with, take Google's page speed test. The test is coordinated into Website Auditor and accessible in its free form. Simply dispatch Website Auditor and make a task. That is why SEO Company in Kolkata always aware of speed test reputed at the initial stage of SEO Services.
Progressively, it is getting harder to persuade Google you have awesome substance when you truly do not (and less demanding to get punished for attempting). There are various ways Google evaluates content quality, one of them being Latent Semantic Indexing. By taking a gander at billions of pages and terms utilized as a part of them, Google realizes which terms are connected and constructs desires with regards to the terms that are probably going to show up in a given setting. This enables Google to choose whether a bit of substance is far reaching. With RankBrain, Google may additionally examine the best-performing list items (as indicated by Google's client fulfillment measurements) and search for likenesses between them.
Voice look is the genuine article
Still wary about voice seek? Think about this: Google reports that 55 percent of youngsters and 40 percent of grown-ups utilize voice look day by day; and, as per Google's Behshad Behzadi, the proportion of voice seek is becoming quicker than type look. Voice look requires a radical new watchword inquire about schedule: Voice searchers utilize typical, conversational sentences rather than the odd-sounding inquiry language. So be with the best seo company in India to get your proper ROI.
While every SEO Company in India tries to captivate you with a promise to provide you with a high rank and lots of traffic, you must know that it can often affect your website negatively if your website has a high bounce rate or exit rate.
What is Bounce Rate and Exit Rate
Experts will give you overwhelming definition. But, in simple it is when a visitor comes to your website following a backlink or by any other means and leaves your website after few moments without taking any action. While both are almost similar, bounce rate is when someone leaves your website from the very same page and exit is when someone visits other pages of your website and then leaves your website.
How can it Impact negatively my Website?
Google has become too smart and it monitors every activity in your website. So, if visitors are leaving your website in bulk without taking any action, it simply means that there is a problem that is preventing your website from converting the visitors. Google will take it negatively.
What are the top reasons of high bounce rate?
Well there can be several reasons depending upon your target audience, target market, type of business and so on. As per a best SEO Company, while the details of the product matters less while you are selling garments, it can literally deter visitors when your product is a Smartphone or insurance. So, here are some of the major reasons that you need to keep in mind.
Presentation of the Landing Page
Presenting your products and services in an eye-catchy layout and decorating them with all the valuable information is highly crucial. It creates the first impression. Packing too much graphics will hide the important information (deals, price, shipping charge etc.) and omitting them from your website will make it look dull and lifeless. So, be wise.
As per a survey, almost 60% of ecommerce websites fail to satisfy the visitors with its performance. Experts say a website that loads within 4 seconds gets enough traffic and most of the people love to revisit the website. So, consult with experienced Manager of a reputed digital marketing agency in kolkata invest lots of effort on fixing your page loading issues.
You won’t get a second chance to impress a visitor if there is wrong or incomplete information in your website. Whether it is absence of a size-chart in a garment store, mentioning a wrong feature in a mobile store or anything else, it can literally make a visitor upset.
Complexity of Use
Not all users are enough confident using online stores. So, it’s your part to provide them with a simpler user interface with proper guidance at every step. Whether it is finding a product, filtering out the most appropriate one, checking details, understanding the deals or checking out, they never feel nervous. There are several ways to find how your visitors are interacting with your website and heat map can be one of the most useful ones. Consult a Digital Marketing Expert for further details to overcome all these problems as soon as possible.
From the earliest starting point of the web, a few programming dialects are being used for creating websites. Notwithstanding, for recent years, one dialect is inclining in the market and that is PHP. A senior designer of a best Web Development company in kolkata , said that explanations for picking PHP are it is an open source server side scripting dialect. A consultant of one of the best SEO companies begat the same by including that it enables the engineer to browse a scope of highlights while doing the coding. Here are some more motivations to pick PHP Coding for Websites.
PHP is a scripting dialect that works in the two Windows and UNIX, which settles on it a best decision for the designers to work with. Subsequently, one can make, manufacture, keep up, or even refresh the sites with no issues designer of Web Development kolkata based organization specified. Also, it can edge with MySQL and Apace. In this manner, PHP moves toward becoming and general entertainer.
Adaptability in PHP is more:
Who are searching for redone business improvement website, PHP language is the best choice for them brought up by an engineer working Web Development India based organization. One of the principle reasons is that it is more adaptable than of the scripting dialects, for example, ASP, JSP or .Net. What's more, one can utilize the manager of decision as applications on PHP are created on open Source Software.
Speedier than others
PHP based Website is a speedier scripting dialect than of the other, for example, ASP, JSP regarding web improvement. The reason is that it isn't having immense prerequisite of framework assets like others. Likewise, while PHP keeps running alongside other programming it neither gets slower or not influence the speed of the others. Along these lines, the facilitating procedure of PHP based site is less demanding.
One doesn't need to spend bucks all together access PHP as you can get to it finished online at definitely no cost. In this way, the creating expenses of PHP based websites are likewise lesser than of other. Creating website on PHP is substantially more a suitable choice particularly for the individuals who are venturing into online pointed by a Digital Marketing Company in Kolkata.
PHP accompanies Support
If there should be an occurrence of being stuck while developing with PHP language, you can get a great deal of help over the web also for best seo services. You can even take in the total PHP scripting dialect over the Internet. Engineers worldwide are utilizing at the present time PHP and along these lines getting the help for the issues won't at all a major ordeal. It has additionally the greatest client base.
Less demanding coordination
Is it true that you are mindful that almost 35% of the web applications are created with PHP? From government to private association pretty very much want workings on PHP scripting. Moreover, you can insert PHP with the HTML in a simple way and change number of static websites into new powerful one just inside minutes as per recommendation of a reputed Search Engine Optimization Company in India.
The quality of content is a premier thing that could be a purpose for high bounce rate of your site. Even proper SEO techniques cannot give you rank unless you are working correctly on the content. We are not saying that your content is poor or futile but rather there could be distinctive reasons like those that your content is indicated to your association rather than client prerequisite. You have utilized wrong catchphrases in your content. Your content is not easy to use and they have to uphold endeavors in comprehension. Your content is not urging the guests to investigate further. Some of the Reputed SEO Company India does the best job on back linking with affordable SEO Packages.
In every above case, the guests will be awkward with your site and think of it as a period squandering thing to invest energy in comprehension or investigating.
This is not a thing that necessities unique endeavors to get settled however need your consideration. Keep your content by keeping in see client importance and solace. The nature of content ought not to be neglected because it is a critical necessity of a professional SEO Services those aides in diminishing the skip rates.
In case that your site contains quality content with guest's applicable data yet its stacking speed is moderate, it leaves a negative impression to the guest. On the off chance that you are keen on encouraging the guest and give more choices to engagement with your site, you should esteem the speed of your site or points of arrival. On the off chance, that a site or greeting page takes additional time in stacking the guest will abandon it and begin searching for alternate choices gave by the internet searcher. Hence, it is important to check and enhance the site speed.
On the off chance that your site or greeting page is getting high bounce rate there is a need to check, how much time guest is spending over there. In the event that the guest is spending few moments, it demonstrates that the site or site page is having some specialized blunder. Because of that particular specialized reason or specialized blunder, audience cannot visit your site or website page. In the event that they are confronting a specialized mistake, they will unquestionably leave your site and begin moving toward another asset. It is critical to be watchful with respect to the specialized mistakes of your site to enhance the client encounter. On the off chance that your site is consistently indicating specialized mistakes, it will drop off from the web search tool's positioning.
Now and again poor backlinks are the fundamental purpose for high bob rates. You're doing incredible from your end, the site has low skip rates yet at the opposite end, the activity or guests redirecting from the referral sites are the explanation for the high bob rates. High bounce rate through poor backlinks for SEO services is thought about in light of the fact that they are sending unessential activity. They have not embedded the right connection or stay tag. They content is deluding the gathering of people. The majority of this reason could expand the skip rates of your site; in this manner, it is imperative to experience the back links criteria.
So as per an experienced SEO Company in Kolkata, we have to earn high quality backlinks & focus on quality not on quantity of back links.
In order to develop and upgrade the Search Engine Optimization (SEO) for e-commerce, various conventional strategies for optimization are no more practicable. Here are some beneficial tips to pen down individually optimized headlines and their respective descriptions for thousands of products and efficient performing of keyword pursuit as well. Because of extensive e-commerce sites, traditional SEO policies may stand out to be time consuming or wearisome to give it a high preference.
Along with time management issues required for the exercise of traditional SEO services strategies, e-commerce sites crop up with a distinctive set of SEO hurdles that requires checking. Dealing with quite a large number of e-commerce sites, possessing a lot of URLs, crawl budget is an integral part of SEO. It is to ensure whether all your products are being crawled and indexed by the search engines.
However, trading with different e-commerce clients, five vital areas have been identified by SEO Services in India in e-commerce SEO that can lead to tight organic traffic and revenue generation:
Let’s focus into these individually.
Simply listing the available products on a product category page gives no manifestation of what the page should be graded for in Google. Crawlers prefer textual HTML content to perceive what search results the page should appear in. To give an example, Walmart has successfully administered this technique in their product category pages, under the food department. As long as the content is perceptible and of some value or substance, it does not matter whether the content is at the top of the page or the bottom and whether it is of some length or just a two paragraph description.
When it comes to URL Structure, longer URLs aren’t desirable. Longer URLs may prevent searchers to see the actual name. It is okay to have longer parameter strings, but assure that the product name is visible in the URL search results. You can add BreadcrumbList Schema to your site to reduce the directory structure of the site. This transforms them into a clear, arrow-directed form that is more impulsive to users. The URLs for your product should be orderly, comprehensible and as close to root directory as possible to get ranking with SEO Company in Kolkata.
Thus, the following five strategies mentioned above are the best possible ways to get a healthy start on the SEO advancement and many Indian SEO services company follow these rules & strategies.
Some Local SEO Company in India have finally noticed the most extensive Google algorithm update of last year for local searches, popularly named “Possum”. It is considered as one of the biggest update in the year 2016.
With the advent of Possum, many local business owners are thinking that the Google My Business Listings for their website are gone. However, this is not true rather, reality says something else. We would like to share detail information about the Google Possum update to help you make the required changes to your current local SEO strategies with the help of SEO Services in India.
What is Google Possum Update
“Possum” is the latest algorithm update Google announced in last year. When this update was implemented by the search engine, the local search results went through some behavioural changes. The experts from the best SEO companies in India have identified these changes and listed them for all of us.
How you can identify Google Possum Update
We don’t believe in giving you any false hopes, identifying the update for your website is not an easy task. However, some of the basic alterations due to Possum update have been identified, such as:
For a case, where you have set a target on a specific keyword which is not location-based, Possum will have the least impact on the search result. However, if you consider the opposite, where your focus is completely on the location-based keyword for your website ranking, Possum is an important point of consideration.
What is the logic behind Google Possum Update
The main logic behind this update is to expand local results and bring a final end to the increasing spammy activities. This year in 2017, if you try to insert a keyword forcefully in your content just to boost your organic ranking with organic SEO Services, Possum will take it as a spam.
Google’s motive is to monitor and understand the customer’s behaviour in local search. This helps to minimize spammy practices and enable effective working of search engine optimization.
How can you recover from Google Possum Update
The moment you identify the impact of Google Possum update on your site, know that it is already time to start the recovery process. We have managed to get you some beneficial recovery tips. Luckily, you can recover from the effects of the year’s latest modification. Keep reading!
Recovery Tips for Google Possum Update are:
· Give the name of your focused city while providing location
· Focus more on location than other search terms
· Provide single input for one address
· Link with a local business site
· Focus on every slight alteration made in your keywords
Give the name of your focused city while providing location
The algorithm update for SEO Services has started a proximity test which is no less than a blessing for small businesses. In this test, your business will be actually tested for ranking qualification.
As such, we would suggest you to include your city name while giving the location information. This will also let other small businesses based at a distance to have an opportunity of organic ranking with the name of city.
Fortunately, local listings will also find a place in the top positions of SERPs.
Focus more on location than other search terms
Google uses IP address of the visitor or searcher to deliver a suitable 3-pack result. Therefore, you should focus on; location rather than other search terms. This entry is associated with the update’s location-sensitive piece.
The root point of Google’s intention of prioritizing location for the best SEO Company in the search entry is the increasing popularity of mobile search. Did you know when a far away situated location (from search address) is searched, Google maps zooms out? Yes, and this leaves minimum chances for these locations to get included in the zoomed in map.
Provide single input for one address
On having multiple listings for one site, can be considered as fake entries by Google. In the past, Google filtered out the repetitive entries of domain name and phone numbers. However, this is not the case with Possum Update. It is now filtering the local search entries depending upon the listing’s physical address.
With this change, even the best SEO services in India are modifying their strategies and providing a single input for one address. If you own a dental website, do not provide your list of doctors with the same address, or Possum will sort it out as a duplicate entry.
This does not say that other listings will be excluded from the ranking process. They will just have different positions on the SERPs.
Link with a local business site
In earlier times, the local listings linked with a site were not included in the local finder or 3-pack. Like every other thing, Google Possum has also changed this with its impact.
Today, if a local business is linked with a site, it can find an independent place in the local search filter. It is wonderful news for local businesses, as they can now find a secured place both in local and organic searches based on the search quality.
Focus on every slight alteration in your keywords
The way you test with your keywords is also going to face the impact of Possum. Now, you will find different search results from even the slightly altered keyword.
So, make sure you work on the slightest change in your search keywords. If you don’t, do not expect to hold the same position on the SERPs as now.
With this point, it is very clear that Google is becoming quite choosy for search keywords. As such, business owners and marketers should start testing variety of word alterations while working on their local SEO services.
In the coming time, you will find more updates by Google but for now, ask your SEO service provider in Kolkata to focus on Google Possum Update and initiate the recovery process soon.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India