Digital Marketing & SEO Services provider in India
In order to develop and upgrade the Search Engine Optimization (SEO) for e-commerce, various conventional strategies for optimization are no more practicable. Here are some beneficial tips to pen down individually optimized headlines and their respective descriptions for thousands of products and efficient performing of keyword pursuit as well. Because of extensive e-commerce sites, traditional SEO policies may stand out to be time consuming or wearisome to give it a high preference.
Along with time management issues required for the exercise of traditional SEO services strategies, e-commerce sites crop up with a distinctive set of SEO hurdles that requires checking. Dealing with quite a large number of e-commerce sites, possessing a lot of URLs, crawl budget is an integral part of SEO. It is to ensure whether all your products are being crawled and indexed by the search engines.
However, trading with different e-commerce clients, five vital areas have been identified by SEO Services in India in e-commerce SEO that can lead to tight organic traffic and revenue generation:
Let’s focus into these individually.
Simply listing the available products on a product category page gives no manifestation of what the page should be graded for in Google. Crawlers prefer textual HTML content to perceive what search results the page should appear in. To give an example, Walmart has successfully administered this technique in their product category pages, under the food department. As long as the content is perceptible and of some value or substance, it does not matter whether the content is at the top of the page or the bottom and whether it is of some length or just a two paragraph description.
When it comes to URL Structure, longer URLs aren’t desirable. Longer URLs may prevent searchers to see the actual name. It is okay to have longer parameter strings, but assure that the product name is visible in the URL search results. You can add BreadcrumbList Schema to your site to reduce the directory structure of the site. This transforms them into a clear, arrow-directed form that is more impulsive to users. The URLs for your product should be orderly, comprehensible and as close to root directory as possible to get ranking with SEO Company in Kolkata.
Thus, the following five strategies mentioned above are the best possible ways to get a healthy start on the SEO advancement and many Indian SEO services company follow these rules & strategies.
Some Local SEO Company in India have finally noticed the most extensive Google algorithm update of last year for local searches, popularly named “Possum”. It is considered as one of the biggest update in the year 2016.
With the advent of Possum, many local business owners are thinking that the Google My Business Listings for their website are gone. However, this is not true rather, reality says something else. We would like to share detail information about the Google Possum update to help you make the required changes to your current local SEO strategies with the help of SEO Services in India.
What is Google Possum Update
“Possum” is the latest algorithm update Google announced in last year. When this update was implemented by the search engine, the local search results went through some behavioural changes. The experts from the best SEO companies in India have identified these changes and listed them for all of us.
How you can identify Google Possum Update
We don’t believe in giving you any false hopes, identifying the update for your website is not an easy task. However, some of the basic alterations due to Possum update have been identified, such as:
For a case, where you have set a target on a specific keyword which is not location-based, Possum will have the least impact on the search result. However, if you consider the opposite, where your focus is completely on the location-based keyword for your website ranking, Possum is an important point of consideration.
What is the logic behind Google Possum Update
The main logic behind this update is to expand local results and bring a final end to the increasing spammy activities. This year in 2017, if you try to insert a keyword forcefully in your content just to boost your organic ranking with organic SEO Services, Possum will take it as a spam.
Google’s motive is to monitor and understand the customer’s behaviour in local search. This helps to minimize spammy practices and enable effective working of search engine optimization.
How can you recover from Google Possum Update
The moment you identify the impact of Google Possum update on your site, know that it is already time to start the recovery process. We have managed to get you some beneficial recovery tips. Luckily, you can recover from the effects of the year’s latest modification. Keep reading!
Recovery Tips for Google Possum Update are:
· Give the name of your focused city while providing location
· Focus more on location than other search terms
· Provide single input for one address
· Link with a local business site
· Focus on every slight alteration made in your keywords
Give the name of your focused city while providing location
The algorithm update for SEO Services has started a proximity test which is no less than a blessing for small businesses. In this test, your business will be actually tested for ranking qualification.
As such, we would suggest you to include your city name while giving the location information. This will also let other small businesses based at a distance to have an opportunity of organic ranking with the name of city.
Fortunately, local listings will also find a place in the top positions of SERPs.
Focus more on location than other search terms
Google uses IP address of the visitor or searcher to deliver a suitable 3-pack result. Therefore, you should focus on; location rather than other search terms. This entry is associated with the update’s location-sensitive piece.
The root point of Google’s intention of prioritizing location for the best SEO Company in the search entry is the increasing popularity of mobile search. Did you know when a far away situated location (from search address) is searched, Google maps zooms out? Yes, and this leaves minimum chances for these locations to get included in the zoomed in map.
Provide single input for one address
On having multiple listings for one site, can be considered as fake entries by Google. In the past, Google filtered out the repetitive entries of domain name and phone numbers. However, this is not the case with Possum Update. It is now filtering the local search entries depending upon the listing’s physical address.
With this change, even the best SEO services in India are modifying their strategies and providing a single input for one address. If you own a dental website, do not provide your list of doctors with the same address, or Possum will sort it out as a duplicate entry.
This does not say that other listings will be excluded from the ranking process. They will just have different positions on the SERPs.
Link with a local business site
In earlier times, the local listings linked with a site were not included in the local finder or 3-pack. Like every other thing, Google Possum has also changed this with its impact.
Today, if a local business is linked with a site, it can find an independent place in the local search filter. It is wonderful news for local businesses, as they can now find a secured place both in local and organic searches based on the search quality.
Focus on every slight alteration in your keywords
The way you test with your keywords is also going to face the impact of Possum. Now, you will find different search results from even the slightly altered keyword.
So, make sure you work on the slightest change in your search keywords. If you don’t, do not expect to hold the same position on the SERPs as now.
With this point, it is very clear that Google is becoming quite choosy for search keywords. As such, business owners and marketers should start testing variety of word alterations while working on their local SEO services.
In the coming time, you will find more updates by Google but for now, ask your SEO service provider in Kolkata to focus on Google Possum Update and initiate the recovery process soon.
Are you shocked with your SEO Company? After hearing this question, anyone can be puzzled. But it is relevant now to understand that the SEO Company India, you engaged is working for you or not?
As you have invested money here to get the best result in your business, you need to know the matter. It may happen that you invested money but your SEO service provider is not working perfectly for you. You are wasting your time and money both. So, you have to be very careful about it.
Now the question is that how will you understand that your seo agency is functioning well or not?
How will you realize?
There are few ways to understand this problem. You have to go through with several tricks to realize their activities as mentioned below:
Yes, it is a big matter. Well, if you come to know that you are in a wrong way, you have to find out the way to come out from there directly. But before that you can talk with them to rectify the things. If they are able to solve the problems, you may give them an opportunity. But if you think that it is mostly irrelevant for your business or can be harmful, you may slip and you can try to get a better organization. You can search providers for the best seo services in India for your business development.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India