Digital Marketing & SEO Services provider in India
Getting customer feedback and testimonial has become quite ubiquitous in today’s business world. Every single company does not matter how small or big they are look for the pat on their backs from their customers. It is a way to let others know about the good service and satisfaction they can provide.
Thus you can say that customer testimonial and positive feedback can easily give your own business a huge boost. So let us take a look at how you can make the use even beneficial for your business.
The validation it provides
It is vital for your customer base and also for your work too. You always have to be on your heels on how a new product will do in the market. If you get good feedback and right positivity from it, then it can help you out a lot. The positivity will also work well with other customers too, as they will not feel alone at all. As per various studies, people love copying people and that’s why feedback is important.
Imagine you are driving along a route, and you stop at a point for some food. There are 2 restaurants to select from, one is nearly full and the other is totally empty. Which one would you choose? Of course the one with people and that’s called validation. Most SEO Services will also tell you the same thing about it.
The vantage effect
People love to see things from their own perspective and view, in fact that’s in our blood. We can never fathom to the fact that we should actually see things from someone else’s eyes. And when we put in this exact scenario in the field of business, you’d have to concede that customers only look through their own point of view. The customer testimonial will give you the chance and the opportunity to look from a very unique angle. It would provide you with some useful insights, which you can only get with testimonials. The fact is also reiterated many times by companies doing Digital Marketing Services in India.
You think that your new product has a great design, and you love it so much that you have based all your marketing campaigns over it. You launch your product, and look for positive feedbacks, at least on the design front. Boom; reality hits! People do not like your design and no one mentions anything positive about it. That’s how difficult the line can sometimes be. Customers can easily spot things that you might not, because it’s your product. You can never be sure what USP of the product is actually clicking.
Customers can easily tell you about what your product is good for. And that can in turn help you to market it in a better way.
The final word
Whenever you start as an entrepreneur, you need to publicize your prospect. It can be done through many ways. But the most effective and easiest way is publishing it in social media. There are various social media. But in this topic, we’re going to discuss about Snapchat, the most recent trending and popular social media. In this post, you will get to know how Snapchat can serve as one of the digital marketing services. And why all the SEO Services companies love it!
Google Penguin updates— do you know how they wrecked many SEO's and websites? If yes, then you know all about the notorious keyword anchor text. Many are now afraid to use keywords over anchor texts, and many SEO Services in India are actually avoiding the whole concept. Of course, organic link pages would have links with various anchor texts; however they will generally centre up on the brand or product. But we believe otherwise;
Adobe checker—press here
Remember how google’s here or click here button use to open up Adobe Reader page? Well it happened thanks to the fact that many websites had the page of click here as the anchor text.
The page was not optimized for setting the phase ‘here’. It had ranks because of the back links.
But now, even after the penguin effect, it’s still alive. It is still ranking up the “here” button in a good way.
The 2nd most known anchor text right after the product name is the word ‘here’. Hence it is omnipresent. Hence, we can conclude, we can again use anchor texts, but only in the right way.
Yes, you just have to do it right!
Be witty and smart
There are many scenarios where using organic anchor text does not fit; for example a customer reading about a product and clicking on the name to reach the PoS (sale point). Every company doing digital marketing services in India will recommend you this.These are good things to use but the text should be useful and sensible. Not just another keyword!
The thing gets along well with products rather than with locations and services; because clicking on a product is natural. But it can work with others too; you just have to be smart enough.
Still, people believe that anchor texts are there to divert users, but it is sensible? Or is it a misinterpretation of the Penguin?
Don’t be afraid!
Everyone knows about Penguin—it actually check for websites which has links that are not organic and the end result is punishment by Google, either manually or by algorithm. The manual penalty is difficult to recover from. Many stories have circulated about Google’s harsh measures—but the company and Googlers could offer only the spam excuses.
However linking a product name is not spam! But if you keyword fill a comment section, it will show spam. But if you use content marketing for your blog, it will work wonders.
What the solution?
Every link should be treated separately. Before 2012, people thought about putting their links in 1000 times. But now, it’s 1 by 1.
It’s not only about the anchor text—the content and its body are vital too. For instance you can have a great content and some interesting elements in it with a good title. You can share the content with your targeted audience. The title will certain become anchor text linked, not once but many times, and in a natural way. It is a good practice, as it will encourage other users to share and that will link up with related blogs and social shares.
Do not be afraid of penguin, if you have not done anything wrong. A title can be a keyword! Always aim for creating your own link and hope it becomes a keyword anchor text.
Every company or individual which own a website know how hard it is in creating, running and updating content. Also one has to frequently update the social media pages associated with the content. Coming up with new and unique content is a real challenge, so sometimes the writers face writer’s block, pressure of deadlines and pending works which directly or indirectly hamper the quality of the content. Here are top 10 tools listed that can help you to create good and effective content for Digital Marketing Services in India:
1. Bubbl (https://bubbl.us/mindmap)
The tool analyzes diagram, graphs, charts and other graphical elements in order to create ideas and to organize them into something useful. It basically works through mind mapping which may sound complicated but in reality it is very simple and user friendly.
2. Omniwriter (http://www.ommwriter.com/)
Who doesn’t want to write in a pleasant and peaceful environment? Omniwriter enables distraction free writing by playing relaxing music and offering pleasant background that helps you to retain focus and every keystroke has a custom sound effect which when used while writing.
3. Edugeeks (http://www.edugeeksclub.com/)
Edugeekclub provides professional editing services for your content. The editing is done by their expert editors and the blog section provides great insights, tips and tricks on writing and editing various content.
4. CoSchedule (http://coschedule.com/headline-analyzer)
The headline analyzer in it is an effective tool to check different types of headlines and rate it on a scale of 1 to 100 by analyzing the grammar, readability, structure etc.
5. Impactbnd (http://www.impactbnd.com/blog-title-generator/blogabout)
Impactbnd blog title generator helps to create effective titles for your posts by taking in account of the keywords that you put in and involve you to create good title based on the search results.
6. Hemingway (http://www.hemingwayapp.com/)
The Hemingway app was created to improve readability of the content, making sentence structure grammatically correct and simpler, omitting long complicated words and generating simple content that is easy to understand.
7. Grammarly (https://app.grammarly.com/)
Considered to be the best grammar checking tool online, it works more than a grammar checker by finding out plagiarized content and giving a detailed feedback and explanation on your grammatical mistake and suggestions to improve them.
8. Write App (https://writeapp.me/)
Use it in full screen mode to create content in distraction free environment. You can edit, categorize and publish your notes and works too.
9. Power thesaurus (https://www.powerthesaurus.org/)
An up to date thesaurus which is free of ads and pop ups, simple and easy to use.
10. Stay Focused (https://chrome.google.com/webstore/detail/stayfocusd/laankejkbhbdhmipfmgcngdelahlfoji?hl=en)
If you are tempted by the web, you can use the extension for “Stay Focused” for your browser.It helps to limit usage of a particular website for a particular time after which you cannot access them for the remaining day. A great way to truly stay focused, isn’t it?
Digital marketing services in India frequently use more than one of these tools to create good content for their client and promote it across various digital media channels. SEO Services in India also uses apps like Coschedule and Hemingway to help in effective content creation for their Clients.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India