Digital Marketing & SEO Services provider in India
Wish to ensure a high search engine rank for your business website? Follow these tips as mentioned below, and hire a best seo company in India, which will be able to help you out.
Designing a professional website in a smart, SEO-friendly manner calls for a certain degree of expertise in this field. That is precisely why you need to hire a reliable website design company. Apart from making your website aesthetically pleasing and user-friendly, such companies would also go a long way in boosting the visibility (search engine rank) of your online pages. Given below are 8 tips that you will find handy, while looking for a company that specializes in SEO Services India.
Any person who has even a basic idea about search engine marketing techniques would be aware of broad techniques like on-page and off-page optimization, social media marketing, and the importance of having unique, engaging web content. However, there are several smaller yet really useful SEO methods, which are often not properly utilized by online marketers. An Expert of our SEO Company India has given some organic marketing tips, which can make your SEO endeavors all the more successful.
1. Meta Tag optimization: In the hustle-bustle of optimizing page content, not enough attention is placed on this factor. Any good SEO company in Kolkata would advise clients to create properly optimized (with at least one focus keyword) Meta titles and descriptions, for all the web pages. Smart Meta tags improve the chances of a website gaining greater visibility on the search engines.
2. Go for W3C Validation – You might have used a lot of complicated designing codes on your website, but are all of them valid? If not, the portion of the site that has errors would remain unaccessed by the search engine spiders. A professional search engine optimizer/seo expert can help you in the W3C validation process, and in rectifying the errors and warnings (if any).
3. Create properly customized 404 error pages – Even if you are pretty regular in your website maintenance tasks, the chances of a broken link cannot be completely ruled out. If a visitor happens to click on it, (s) he should never be led to a generic online ‘this webpage cannot be displayed’ message – which would project your business in an unfavorable light. That’s exactly why leading search engine optimization companies recommend having custom 404 error pages. People would automatically be redirected to them, if they click on a faulty link.
4. Manage your robots.txt file – If your website is already live and you are still working on it – it would be a folly to let the search engine ‘bots’ crawl the pages that are yet to be optimized. SEO India is in favor of putting the pages that are being worked upon under a ‘nofollow’ tag, in the robots.txt file. Letting search engines go through incomplete web pages can be detrimental for your SEO project.
5. Be smart while selecting keywords on which to work on – While handling the off-page optimization for any website, no good SEO company in India would start working on all the targeted keywords (there would probably be many of them) simultaneously. Instead, they would focus on improving the positions of the website for keywords which already feature in the top-10 results of Google, and the ones that are just outside the list (say, within the top 20). Working on a keyword for which the website languishes on the 20th page would be unduly time-consuming, and often, totally futile.
6. Use images and videos on web pages – No matter how informative the text content on your home page (and other pages) might be, readers are bound to be bored if there is no real visual appeal about it. Pictures related to the text content can ideally compliment the latter. Agencies involved in internet marketing in Kolkata also advise putting videos and infographics judiciously on the pages. Make sure that all the images have optimized <alt> tags.
7. Have detailed sitemaps (both XML and HTML) – Ease of navigation for visitors is one of the key factors that can bring down overall page bounce rates. Presence of a detailed HTML sitemap would help viewers to navigate the page/section of your website that they are interested in quickly and with ease. Updated search engine marketing companies are also all for having a XML sitemap as well, which would make it easier for the online ‘bots’ to go through every portion of the website (except the pages under the ‘nofollow’ tag mentioned in the robots file).
8. Put detailed contact information – While this is more important for ecommerce portals, a dedicated ‘Contact Us’ page should be present on every type of business website. You should ideally put the registered office address of your company, phone/fax numbers and email id(s) on the page. Providing such information goes a long way in bolstering your business credibility levels. Make sure that there are no errors in the provided information.
If you avail the services of the best SEO Company in the city, you will also be able to rest assured about having a fluid, device-optimized website. Constantly modifying/expanding the list of focus keywords is of the essence too, as is updating website content on a regular basis. Do not make the mistake of glossing over these important SEO tactics – your internet marketing efforts might remain unsuccessful as a result!
There are quite a number of free and paid online software applications, which help in website designing schemes and web development plans. In the article that follows, we have listed some of the most popular tools for web design & development as recommended by the best website development company in kolkata.
For adding to the design efficiency and overall user-friendliness of business websites, internet marketing companies typically use a wide range of sophisticated software applications and tools. Most of these advanced apps are available online for free, while certain others have to be bought by paying nominal charges. As per SEO Services in India these tools also help a lot for achieving good rankings in SERP.
Here, the expert of our Web Design Company in India has listed twelve highly popular website designing and development tools as follows:
Search engine optimization (SEO) strategies can broadly be classified into ‘on-page’ and ‘off-page’ Optimization. Our SEO Company India has provided a brief overview of some vital, updated off-page SEO methods, to popularize your business website.
Even the most aesthetically designed professional website might fail to get the desired degree of visibility on the various popular online search engines. This often happens when proper emphasis is not put on the necessary off-page search engine optimization techniques. To complement your on-page SEO tactics, you need to implement the following off-page strategies for having the best SEO Services in India,
With the enhance use of social media, the content marketing has taken a complete new way. However, as per a reputed SEO Company India, the hit of the video platform such as YouTube and other social media such as Facebook, Twitter, video has taken a new leap. However, creating proper content for video is neither that much easy. It needs proper understanding of the content development and other. Therefore, it becomes important to make the videos engaging. However, in order to engage audiences, content marketers of a professional seo services company can use these issues.
Any content that aims to engage the audiences with them has to be informative. It is a common trait, that a person will get engaged with content only when they will find it interesting or informative. If the video is not interesting, it is very difficult to engage the audience till the end. Thus, whenever you are posting a video, you must make sure that it will be either informative or problem solving. It is very easy to make an engaging video. One must first sort the issues and then must jot down how to solve the issues related to Digital Marketing. Once all these are being prepared, the next thing that they must do is to create a video and to give a proper words to the video.
The second thing that one must do in order to make a good video is by keeping the videos in resourced way. It will help the people to search the videos and to see. This will also create a good impression within the viewers, as it will help them in order to search the video in a much less time. Another thing can be done by the people as they can create an own channel or gallery with specific categories which will help the visitors to have a proper look out for the contents.
One of the common mistakes repeated by the people is to let single landing pages for the videos. This is one of the very poor strategies. Marketers always asks to put the videos in the different pages as it helps the people as well as the search engines to browse the history which let the person to index the videos in an individual way. One must understand that whatever, video he or she has uploaded has a value and a visitor must not return from the channel with a bad experience. You can take help of a provider of affordable seo services in Kolkata to promote business perfectly.
Earlier it has been already stated that whatever the content will be produce must make connect with the viewers. An engaging video can lead its audience to take a proper logical step based on the visual experience. In order to make the video contents interesting, one can use the items such as in video links, quiz or survey information. Such things are no doubt plays a great role in order to attract the audiences. One of a senior marketer working in a top seo companies in India mentioned that to make the contents engaging a seo experts always stick to the seo basics.
Next big things that can be done by the video marketers are by using proper transcription for Indexing, usability and content. Even an experienced marketer has agreed that a video that is yet not reached to a rank, proper transcription can give it a rank. Even proper transcription can help the video to get its deserving rank within first three weeks. Transcription can be directly added to video by opening the HTML. It allows the viewers to read the video if they are not being able to listen to that video at that particular point.
Finally, whatever, you will do, you must not forget that your ultimate goal is to drive the traffic to the site with the help of professional seo services India. Thus in order to drive the traffic to the site one must not post all the things on the YouTube. A portion of the video should be given over there and provoke the viewers to take a call to visit the site for rest of the video. One must create a shorter video and post on YouTube to take the advantage of the awareness of the site. This preview should have thing that will drive the traffic to your own site.
So, these are some more effective tips which can help to go videos viral & has an important role in seo services. Thus, one can use these smart tips to make the SEO friendly videos to drive more traffic to their websites.
One single thing still rules over the internet is the e-commerce websites. However, there are lot of e-commerce websites are there over the internet but it is hard to remember more than 5 sites at once. The main reason is that these are the sites which used come on the search engine pages at the top. Here are some of the errors that prohibit the other sites to come at the top of search engines rankings.
One of a kind of website that is e-commerce sites that still is ruling the internet world. However, if one asks to name of the few, it will be seen that only a number of sites will come on the mind of people. The question is that why despite of having a number websites it is few that are being named? A senior SEO analyst working in one of the renowned SEO company in India pointed that the reason is these sites are having better ecommerce seo services than of any other companies. It is a fact that the SEO of an ecommerce site is much more difficult than of any other site such as blog or other general leads. However, here is the list of 5 vital errors that people used to do while doing the SEO for ecommerce sites.
Lack of product Description: One of the most common mistakes that put a site far below ranking in the search result pages is the lack of product description. If the product won’t have the descriptions written over it, it not makes the product hidden but also affects the ranking of site too. Thus in order to make the page SEO friendly, a description must be attached with the item card. The unique the content will be, the chance of having a better ranking will be also there.
However, in order to make the content fruitful here are some tips one can use. A descriptive content with right quality always helps the customers to make the correct decision. Copying or plagiarism is one of the more heinous crimes in SEO world. It not only lowers the rank but also can penalize you for this too thus never copy the content from other sites. Too much of anything is bad, rightly in the same way writing too much for a product can back fire too.
Never Use Manufactures’ Content: There are a number of sites I have visited and found that in most of them the content is same. However, going little deeper I found that these sites have used the manufactures’ content as the product description. The result is as simple as getting banned or having a very lesser number of ranking in the search engines. Manufactures used to write product descriptions in order to give an idea about the product but that is not written by keeping in mind the issues of SEO. Thus in order to make the same product listed at the top of the search engine, it is important that a unique product description is written. However another problem related with the content of the manufactures are that it is not being written exactly in the way it can help to sell. Google along with other search engines are improving better every day and taking strong steps against the companies which are using plagiarized contents.
Not having Reviews: People are getting smarter and they are looking deeply before making a purchase decision. However, before the people are buying the product, people used to look for other’s suggestion about that particular product. A survey shows that 70% of the overall buyers used read the reviews before purchasing the product from the online platforms. The result throws light on an interesting fact that if a site is having a lesser review, the chance of having a good number of audiences is also less. In addition, the pages that have reviews are having the better chance to secure its position on the top of the site. In addition to these issues, there are some other benefits of having reviews are as follows:
It gives a unique content to the product and that is also without any charges. Secondly another benefit of having review is to make the page live altogether. So it is one of the basic ideas from our guaranteed ecommerce seo services in India.
Common Titles: It is not only the contents but also the title tags that are creating issues related to unique contents. It is important for the companies to watch the title values and shun the identical values. Sometimes it becomes difficult to create tags that are unique as mostly the products are same across the different online stores. Thus, in order to overcome this issue one must try something different, that is to create contents by making content phrases rather than using any of the singular key words.
Suppose a person is looking for buying soap, thus one can create the title tag by using the company name, product name and the item type. It will help you to write the content in a complete different way. In order to make the content catchier, you must interact with the customers more in order to see they used type words or phrases while searching a product or making a purchase. The use of the customers’ language will surely help to create a better SEO friendly title for the product as per advice of ecommerce seo agency in kolkata.
Shortage of Speaking URLs: Here is something new in the kitty for the SEO friendly websites. There are lot of SEO companies in India who used to think about on page seo services but a very few used to look at the URLs. The days are gone when the URLs shows a lot of gibberish numbers and all. Yes, I know these are unique codes or ids of the product but why one will waste the space which can give an opportunity to use it in a more SEO friendly way. Customers also love to see something on the screen which they understood rather than a series of numbers. An example is supposed that one has as for a product and seeing the address bar shows: http://www.34509wewe.com. on contrary some one is seeing http://www.abcd.com/book-of-paulo-choleho. It is obvious that the second one is more eyes catching. There are mainly three key reasons behind using speaking URLs; these are semantics, keyword & Anchor link luck and Relevancy.
Therefore, these are some of the 5 General ecommerce SEO Services Errors Websites which a SEO expert must see before putting an e-commerce website over the internet.
Author S. Das is a well experienced SEO analyst in a reputed SEO company for over the years. He also writes on different issues on his blogs. Here mentions about the 5 errors that are generally happened with the e-commerce websites.
There are several tools available to do SEO, but not all of them are profitable as others. Therefore, it is important that one must choose the right strategy in order to make sure that the post will reach to the right audience. A digital marketer working in one of the best SEO Company in India mentioned that it is important to share content that has some kind of value. Infographics perfectly justifies the need. Here are some more important things one must know about infographics.
The infographic has hopped on the visual temporary fad, detonating as a type of shareable substance and ensuring advertisers quantifiable outcomes. Infographics additionally give evergreen substance. A questionable news story or review may pick up you a spike of social offers on the off chance that it comes to the "right group of onlookers" at the "correct time", yet from my experience this sort of PR is significantly more hit and miss. With an infographic, you have a lasting link able resource that holds significance and will get shares months after it's distributed on your site to rank with SEO Services India.
This is the place a great many people totally miss the vessel with infographics. They're not just about making stand-a-solitary visual resources. A shrewd advertiser will re-apply a similar research and information for a white paper, public statement or investigative piece. In the event that your editors and substance advertisers have invested days undertaking research for an infographic then they should re-apply that learning somewhere else to make extra inbound showcasing openings.
One of my most loved things about infographics is that they can enter ventures where the customary hindrances for substance and visitor posts are set high. For instance, high recurrence exchanging (HFT) is an innovatively complex industry that spins around microwave transmission links, trade disguise, microchips and that is only the tip of the iceberg. It is impossible our group would have possessed the capacity to compose an article to a sufficiently high standard in this industry. On the other hand, when we propelled a basic infographic demonstrating a timetable for the historical backdrop of HFT, it was grabbed and distributed by about six columnists and bloggers in this market. In this illustration, our infographic gave us a method for breaking into the intricate universe of HFT that we generally would not have possessed the capacity to do.
Following on from the above, infographics likewise permit destinations in specialty, troublesome enterprises with minimal normal linkage (e.g. betting) to acquire joins from different markets. This is on the grounds that editors will regularly credit you for the infographic paying little mind to the logical pertinence or validity of your site. The universe of visitor posting is changing and it is getting to be plainly harder to secure normal, editorially authorized connects to your substance. Website admin are embracing stricter outside connecting approaches. Info graphics cause gives a reason to connect back to your site whist offering some benefit to the pursuer.
The SEO technique for advancing infographics by means of substance highlighting generally relies on upon the contact strategy. For instance, on Twitter you have to keep messages short and straightforward simply request RT in the event that somebody has bunches of supporters. When you are conveying official statements to columnists, you do not generally need to customize it since it is about the feature. In case you are connecting with bloggers or hoping to do a review anyway, you ought to customize messages and say you are upbeat to get one of your analysts to contribute a going with article with some extra "concealed information". This gives them an additional motivating force to distribute your work.
The human mind experiences considerable difficulties expansive numbers and data. Be that as it may, psychology experts have demonstrated that visual guides have huge academic and memory aide esteem. Infographics gather imperative tables, graphs and information into a solitary canvas. It's easier to understand to demonstrate the chances of winning the lottery on an infographic than distribute a drifting page of outlines, representations and tables. Data must be absorbable for it to circulate around the web to achieve result with best SEO Services.
Most SEO Company in Kolkata realizes that 90% of infographics look junk; subsequently, I would prefer not to laud the temperance of a one-hour infographic from fiverr. Be that as it may, this does not mean you have to fork out thousands on an infographic plan organization either. For instance, you can discover a lot of astounding independent visual planners from locales and some companies too.
Therefore, one must understand the importance of the infographic content. It is a way of spreading information in a compact way. So go and try to make the best of the infographic content now to market your business with S.D.SEO Services.
Website is the place, which gives the people an impression about the organisation. However, apart from the designing and technical parts, it is the content that makes the site more engaging. Writing content is just not a technical aspect that makes the content engaging but it is a form of art, whose beauty makes the audience to stick to the site. It is very difficult to avoid a good article or a good content. A senior writer working in a top leading SEO Company India mentioned that in order to get a higher rank, the content plays a very important role.
What one must put into the landing page, how the keywords are stuffed in it all make their own contribution in the ranking of the website. However, there are certain faults, which can devastate content as well as a website too. In order to avoid such issues here are some tips for content developers that can make content stand out in the millions of others.
Read Carefully: To be good singer one has be a good listener in the same way or round if one want to write good content then he must read good contents. To be a good or an excellent writer one must read a variety of content. If one have personal choice of writer to follow one can, if they have any novelist or story writer to follow they can do that too. However, if you want to be a good bowler, you must take coaching under a good bowling coach. An engaging content helps a lot to rank your website with SEO services too.
Therefore, it is better to follow the writing style of the top-notch content developers in the world. One can get an idea about the current trends and issues and incorporate them in their own writings. With a continuous following and reading one can acquire the art of playing with the words.
Simple can be Good: A trend, rather it is better to call it as mind set; that young content writers develop is to stuff the content with heavy words. They may think that it beautifies the writing but it actually does the opposite. Normal people would not sit with an Oxford or Cambridge dictionary while they are reading a travel blog. Thus, heavy word makes them feel disinterested about the post they will move to other.
So, keep the dialect simple as simple can be beautiful too. Therefore, it is an advice to budding writers to keep the focus on the matter more than ornamenting it. Putting phrases can confuse the reader even as he might be reading it with a different perspective. So while one is writing must keep in mind that when an unknown person will read it how he will do it.
Follow a structure: If one would start writing like the one I am working in xyz concern, I am a writer, my name is ABC. Will anyone be able to make a sound judgement about that person? The answer is simple and it is NO. The same is applicable while you are developing content for something. It must follow a proper structure. Following the structure enables to the start and concludes in a perfect way. In addition, following a structure will also help the readers to read with interest else haphazardly putted contents will burst the mind of the audience.
The content of the website must start with what the website is all about and then it may add that what are the services the organisation provides. Finally how it can helps visitors if they select something. However, if one will start with the helping portion at the beginning the reader may think that without even informing about the service how can anyone help other. Thus following a structure is an essential quality for any of the writer.
Relevance: Relevant content can put a site on the higher rank with the help of a best SEO Company even without any proper effort, however, if one fails to keep the contents relevant it may put their authority and SEO at a risk. Till today Google put those products to the top which has proper content not a congestion of keywords. Keywords are like salt and over use of it may make the content irrelevant. Thus while one is writing content, Meta data, links must have a proper mixture and balance of keywords. Without proper relevance, neither the writing will be pleasant to read nor will the rank improve.
Make people Actionable: Oh, it does not mean that people will start report about the content. Jokes a part but, when one is making a content it is obviously carries some sort of information but may not engage the people. However, while one is writing must try to engage the people or try to write in a way that helps the people in their daily workings. When you are providing information in way of tips, listings or ideas it makes them more engaged with the content. Start the writing with how to can be another solid way to start up the content. Finally, when the people take the action in a repetitive manner it automatically generates the lead. So a best seo services provider in Kolkata can do it with a suitable SEO Packages India.
Therefore, here 5 tips are given in order to make the website contents more relevant. Apart from these, there are issues such as grammar; spelling consistency can contribute in overall development of the content creation.
So keep reading & hope for the best!
If you are a big fan of digital marketing then you must be aware of the fact that Page Rank no more exists. A strong thing that has substituted the same is none other than Trust Flow. As far as SEO measurement is concerned, it is a new scoring model that has emerged to be among the top most SEO tools.
Trust Flow – Considered to be a Metric
Designed by Majestic SEO, Trust Flow is considered to be a metric that contributes in determining the quality in association with the website on the basis of specific links along with other sites into the niche. As a result, there are many companies including S.D.SEO Services offers quality work to build Trust Flow of a website by their SEO work process.
One thing is true that quality links along with great content have been considered to be highly critical to Google. But at present there is much more emphasis is given on premium-quality ranking along with topical rankings. They have been reported to appeal better valued-search system that gets promoted by Google.
Linking of Own Website to Other High Quality Sites
But, there is a suitable meaning in association with particular digital marketing strategy. It must be ensured that your website is getting linked to other high quality sites that are dealing with digital marketing. It is high time to get to know about some of the best ways to enhance the influence of this newly developed model.
You need to work more on keywords that you will be including into your content. It is a fact that strong keywords will help you to get connected in a better manner to audience. Some of the highly recognized SEO tools to be taken into usage include LSI Graph, Keyword Tool, Google Search Console and many more.
Seeking Quality Back links and Internal Links
At the same time it is essential to seek high quality back links for having Ranks with SEO Services in India as in terms of importance, quality exceeds quantity. You may opt for writing down guest posts and creating content for specific marketers will let you achieve your desired target. As tracking along with proper analysis of the score of Trust Flow is directly linked with URLs included into the content, you need to give your best to link up with good quality sites to stay on top.
Finally, you need to work a bit hard on building more number of internal links. This will lead towards an increased number of customers to navigate throughout your website. Good navigation enhances online reputation thus resulting into strong domain authority. SEO Company in Kolkata can help you in this regard.
In order to develop and upgrade the Search Engine Optimization (SEO) for e-commerce, various conventional strategies for optimization are no more practicable. Here are some beneficial tips to pen down individually optimized headlines and their respective descriptions for thousands of products and efficient performing of keyword pursuit as well. Because of extensive e-commerce sites, traditional SEO policies may stand out to be time consuming or wearisome to give it a high preference.
Along with time management issues required for the exercise of traditional SEO services strategies, e-commerce sites crop up with a distinctive set of SEO hurdles that requires checking. Dealing with quite a large number of e-commerce sites, possessing a lot of URLs, crawl budget is an integral part of SEO. It is to ensure whether all your products are being crawled and indexed by the search engines.
However, trading with different e-commerce clients, five vital areas have been identified by SEO Services in India in e-commerce SEO that can lead to tight organic traffic and revenue generation:
Let’s focus into these individually.
Simply listing the available products on a product category page gives no manifestation of what the page should be graded for in Google. Crawlers prefer textual HTML content to perceive what search results the page should appear in. To give an example, Walmart has successfully administered this technique in their product category pages, under the food department. As long as the content is perceptible and of some value or substance, it does not matter whether the content is at the top of the page or the bottom and whether it is of some length or just a two paragraph description.
When it comes to URL Structure, longer URLs aren’t desirable. Longer URLs may prevent searchers to see the actual name. It is okay to have longer parameter strings, but assure that the product name is visible in the URL search results. You can add BreadcrumbList Schema to your site to reduce the directory structure of the site. This transforms them into a clear, arrow-directed form that is more impulsive to users. The URLs for your product should be orderly, comprehensible and as close to root directory as possible to get ranking with SEO Company in Kolkata.
Thus, the following five strategies mentioned above are the best possible ways to get a healthy start on the SEO advancement and many Indian SEO services company follow these rules & strategies.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India