Digital Marketing & SEO Services provider in India
With the enhance use of social media, the content marketing has taken a complete new way. However, as per a reputed SEO Company India, the hit of the video platform such as YouTube and other social media such as Facebook, Twitter, video has taken a new leap. However, creating proper content for video is neither that much easy. It needs proper understanding of the content development and other. Therefore, it becomes important to make the videos engaging. However, in order to engage audiences, content marketers of a professional seo services company can use these issues.
Any content that aims to engage the audiences with them has to be informative. It is a common trait, that a person will get engaged with content only when they will find it interesting or informative. If the video is not interesting, it is very difficult to engage the audience till the end. Thus, whenever you are posting a video, you must make sure that it will be either informative or problem solving. It is very easy to make an engaging video. One must first sort the issues and then must jot down how to solve the issues related to Digital Marketing. Once all these are being prepared, the next thing that they must do is to create a video and to give a proper words to the video.
The second thing that one must do in order to make a good video is by keeping the videos in resourced way. It will help the people to search the videos and to see. This will also create a good impression within the viewers, as it will help them in order to search the video in a much less time. Another thing can be done by the people as they can create an own channel or gallery with specific categories which will help the visitors to have a proper look out for the contents.
One of the common mistakes repeated by the people is to let single landing pages for the videos. This is one of the very poor strategies. Marketers always asks to put the videos in the different pages as it helps the people as well as the search engines to browse the history which let the person to index the videos in an individual way. One must understand that whatever, video he or she has uploaded has a value and a visitor must not return from the channel with a bad experience. You can take help of a provider of affordable seo services in Kolkata to promote business perfectly.
Earlier it has been already stated that whatever the content will be produce must make connect with the viewers. An engaging video can lead its audience to take a proper logical step based on the visual experience. In order to make the video contents interesting, one can use the items such as in video links, quiz or survey information. Such things are no doubt plays a great role in order to attract the audiences. One of a senior marketer working in a top seo companies in India mentioned that to make the contents engaging a seo experts always stick to the seo basics.
Next big things that can be done by the video marketers are by using proper transcription for Indexing, usability and content. Even an experienced marketer has agreed that a video that is yet not reached to a rank, proper transcription can give it a rank. Even proper transcription can help the video to get its deserving rank within first three weeks. Transcription can be directly added to video by opening the HTML. It allows the viewers to read the video if they are not being able to listen to that video at that particular point.
Finally, whatever, you will do, you must not forget that your ultimate goal is to drive the traffic to the site with the help of professional seo services India. Thus in order to drive the traffic to the site one must not post all the things on the YouTube. A portion of the video should be given over there and provoke the viewers to take a call to visit the site for rest of the video. One must create a shorter video and post on YouTube to take the advantage of the awareness of the site. This preview should have thing that will drive the traffic to your own site.
So, these are some more effective tips which can help to go videos viral & has an important role in seo services. Thus, one can use these smart tips to make the SEO friendly videos to drive more traffic to their websites.
One single thing still rules over the internet is the e-commerce websites. However, there are lot of e-commerce websites are there over the internet but it is hard to remember more than 5 sites at once. The main reason is that these are the sites which used come on the search engine pages at the top. Here are some of the errors that prohibit the other sites to come at the top of search engines rankings.
One of a kind of website that is e-commerce sites that still is ruling the internet world. However, if one asks to name of the few, it will be seen that only a number of sites will come on the mind of people. The question is that why despite of having a number websites it is few that are being named? A senior SEO analyst working in one of the renowned SEO company in India pointed that the reason is these sites are having better ecommerce seo services than of any other companies. It is a fact that the SEO of an ecommerce site is much more difficult than of any other site such as blog or other general leads. However, here is the list of 5 vital errors that people used to do while doing the SEO for ecommerce sites.
Lack of product Description: One of the most common mistakes that put a site far below ranking in the search result pages is the lack of product description. If the product won’t have the descriptions written over it, it not makes the product hidden but also affects the ranking of site too. Thus in order to make the page SEO friendly, a description must be attached with the item card. The unique the content will be, the chance of having a better ranking will be also there.
However, in order to make the content fruitful here are some tips one can use. A descriptive content with right quality always helps the customers to make the correct decision. Copying or plagiarism is one of the more heinous crimes in SEO world. It not only lowers the rank but also can penalize you for this too thus never copy the content from other sites. Too much of anything is bad, rightly in the same way writing too much for a product can back fire too.
Never Use Manufactures’ Content: There are a number of sites I have visited and found that in most of them the content is same. However, going little deeper I found that these sites have used the manufactures’ content as the product description. The result is as simple as getting banned or having a very lesser number of ranking in the search engines. Manufactures used to write product descriptions in order to give an idea about the product but that is not written by keeping in mind the issues of SEO. Thus in order to make the same product listed at the top of the search engine, it is important that a unique product description is written. However another problem related with the content of the manufactures are that it is not being written exactly in the way it can help to sell. Google along with other search engines are improving better every day and taking strong steps against the companies which are using plagiarized contents.
Not having Reviews: People are getting smarter and they are looking deeply before making a purchase decision. However, before the people are buying the product, people used to look for other’s suggestion about that particular product. A survey shows that 70% of the overall buyers used read the reviews before purchasing the product from the online platforms. The result throws light on an interesting fact that if a site is having a lesser review, the chance of having a good number of audiences is also less. In addition, the pages that have reviews are having the better chance to secure its position on the top of the site. In addition to these issues, there are some other benefits of having reviews are as follows:
It gives a unique content to the product and that is also without any charges. Secondly another benefit of having review is to make the page live altogether. So it is one of the basic ideas from our guaranteed ecommerce seo services in India.
Common Titles: It is not only the contents but also the title tags that are creating issues related to unique contents. It is important for the companies to watch the title values and shun the identical values. Sometimes it becomes difficult to create tags that are unique as mostly the products are same across the different online stores. Thus, in order to overcome this issue one must try something different, that is to create contents by making content phrases rather than using any of the singular key words.
Suppose a person is looking for buying soap, thus one can create the title tag by using the company name, product name and the item type. It will help you to write the content in a complete different way. In order to make the content catchier, you must interact with the customers more in order to see they used type words or phrases while searching a product or making a purchase. The use of the customers’ language will surely help to create a better SEO friendly title for the product as per advice of ecommerce seo agency in kolkata.
Shortage of Speaking URLs: Here is something new in the kitty for the SEO friendly websites. There are lot of SEO companies in India who used to think about on page seo services but a very few used to look at the URLs. The days are gone when the URLs shows a lot of gibberish numbers and all. Yes, I know these are unique codes or ids of the product but why one will waste the space which can give an opportunity to use it in a more SEO friendly way. Customers also love to see something on the screen which they understood rather than a series of numbers. An example is supposed that one has as for a product and seeing the address bar shows: http://www.34509wewe.com. on contrary some one is seeing http://www.abcd.com/book-of-paulo-choleho. It is obvious that the second one is more eyes catching. There are mainly three key reasons behind using speaking URLs; these are semantics, keyword & Anchor link luck and Relevancy.
Therefore, these are some of the 5 General ecommerce SEO Services Errors Websites which a SEO expert must see before putting an e-commerce website over the internet.
Author S. Das is a well experienced SEO analyst in a reputed SEO company for over the years. He also writes on different issues on his blogs. Here mentions about the 5 errors that are generally happened with the e-commerce websites.
There are several tools available to do SEO, but not all of them are profitable as others. Therefore, it is important that one must choose the right strategy in order to make sure that the post will reach to the right audience. A digital marketer working in one of the best SEO Company in India mentioned that it is important to share content that has some kind of value. Infographics perfectly justifies the need. Here are some more important things one must know about infographics.
The infographic has hopped on the visual temporary fad, detonating as a type of shareable substance and ensuring advertisers quantifiable outcomes. Infographics additionally give evergreen substance. A questionable news story or review may pick up you a spike of social offers on the off chance that it comes to the "right group of onlookers" at the "correct time", yet from my experience this sort of PR is significantly more hit and miss. With an infographic, you have a lasting link able resource that holds significance and will get shares months after it's distributed on your site to rank with SEO Services India.
This is the place a great many people totally miss the vessel with infographics. They're not just about making stand-a-solitary visual resources. A shrewd advertiser will re-apply a similar research and information for a white paper, public statement or investigative piece. In the event that your editors and substance advertisers have invested days undertaking research for an infographic then they should re-apply that learning somewhere else to make extra inbound showcasing openings.
One of my most loved things about infographics is that they can enter ventures where the customary hindrances for substance and visitor posts are set high. For instance, high recurrence exchanging (HFT) is an innovatively complex industry that spins around microwave transmission links, trade disguise, microchips and that is only the tip of the iceberg. It is impossible our group would have possessed the capacity to compose an article to a sufficiently high standard in this industry. On the other hand, when we propelled a basic infographic demonstrating a timetable for the historical backdrop of HFT, it was grabbed and distributed by about six columnists and bloggers in this market. In this illustration, our infographic gave us a method for breaking into the intricate universe of HFT that we generally would not have possessed the capacity to do.
Following on from the above, infographics likewise permit destinations in specialty, troublesome enterprises with minimal normal linkage (e.g. betting) to acquire joins from different markets. This is on the grounds that editors will regularly credit you for the infographic paying little mind to the logical pertinence or validity of your site. The universe of visitor posting is changing and it is getting to be plainly harder to secure normal, editorially authorized connects to your substance. Website admin are embracing stricter outside connecting approaches. Info graphics cause gives a reason to connect back to your site whist offering some benefit to the pursuer.
The SEO technique for advancing infographics by means of substance highlighting generally relies on upon the contact strategy. For instance, on Twitter you have to keep messages short and straightforward simply request RT in the event that somebody has bunches of supporters. When you are conveying official statements to columnists, you do not generally need to customize it since it is about the feature. In case you are connecting with bloggers or hoping to do a review anyway, you ought to customize messages and say you are upbeat to get one of your analysts to contribute a going with article with some extra "concealed information". This gives them an additional motivating force to distribute your work.
The human mind experiences considerable difficulties expansive numbers and data. Be that as it may, psychology experts have demonstrated that visual guides have huge academic and memory aide esteem. Infographics gather imperative tables, graphs and information into a solitary canvas. It's easier to understand to demonstrate the chances of winning the lottery on an infographic than distribute a drifting page of outlines, representations and tables. Data must be absorbable for it to circulate around the web to achieve result with best SEO Services.
Most SEO Company in Kolkata realizes that 90% of infographics look junk; subsequently, I would prefer not to laud the temperance of a one-hour infographic from fiverr. Be that as it may, this does not mean you have to fork out thousands on an infographic plan organization either. For instance, you can discover a lot of astounding independent visual planners from locales and some companies too.
Therefore, one must understand the importance of the infographic content. It is a way of spreading information in a compact way. So go and try to make the best of the infographic content now to market your business with S.D.SEO Services.
Website is the place, which gives the people an impression about the organisation. However, apart from the designing and technical parts, it is the content that makes the site more engaging. Writing content is just not a technical aspect that makes the content engaging but it is a form of art, whose beauty makes the audience to stick to the site. It is very difficult to avoid a good article or a good content. A senior writer working in a top leading SEO Company India mentioned that in order to get a higher rank, the content plays a very important role.
What one must put into the landing page, how the keywords are stuffed in it all make their own contribution in the ranking of the website. However, there are certain faults, which can devastate content as well as a website too. In order to avoid such issues here are some tips for content developers that can make content stand out in the millions of others.
Read Carefully: To be good singer one has be a good listener in the same way or round if one want to write good content then he must read good contents. To be a good or an excellent writer one must read a variety of content. If one have personal choice of writer to follow one can, if they have any novelist or story writer to follow they can do that too. However, if you want to be a good bowler, you must take coaching under a good bowling coach. An engaging content helps a lot to rank your website with SEO services too.
Therefore, it is better to follow the writing style of the top-notch content developers in the world. One can get an idea about the current trends and issues and incorporate them in their own writings. With a continuous following and reading one can acquire the art of playing with the words.
Simple can be Good: A trend, rather it is better to call it as mind set; that young content writers develop is to stuff the content with heavy words. They may think that it beautifies the writing but it actually does the opposite. Normal people would not sit with an Oxford or Cambridge dictionary while they are reading a travel blog. Thus, heavy word makes them feel disinterested about the post they will move to other.
So, keep the dialect simple as simple can be beautiful too. Therefore, it is an advice to budding writers to keep the focus on the matter more than ornamenting it. Putting phrases can confuse the reader even as he might be reading it with a different perspective. So while one is writing must keep in mind that when an unknown person will read it how he will do it.
Follow a structure: If one would start writing like the one I am working in xyz concern, I am a writer, my name is ABC. Will anyone be able to make a sound judgement about that person? The answer is simple and it is NO. The same is applicable while you are developing content for something. It must follow a proper structure. Following the structure enables to the start and concludes in a perfect way. In addition, following a structure will also help the readers to read with interest else haphazardly putted contents will burst the mind of the audience.
The content of the website must start with what the website is all about and then it may add that what are the services the organisation provides. Finally how it can helps visitors if they select something. However, if one will start with the helping portion at the beginning the reader may think that without even informing about the service how can anyone help other. Thus following a structure is an essential quality for any of the writer.
Relevance: Relevant content can put a site on the higher rank with the help of a best SEO Company even without any proper effort, however, if one fails to keep the contents relevant it may put their authority and SEO at a risk. Till today Google put those products to the top which has proper content not a congestion of keywords. Keywords are like salt and over use of it may make the content irrelevant. Thus while one is writing content, Meta data, links must have a proper mixture and balance of keywords. Without proper relevance, neither the writing will be pleasant to read nor will the rank improve.
Make people Actionable: Oh, it does not mean that people will start report about the content. Jokes a part but, when one is making a content it is obviously carries some sort of information but may not engage the people. However, while one is writing must try to engage the people or try to write in a way that helps the people in their daily workings. When you are providing information in way of tips, listings or ideas it makes them more engaged with the content. Start the writing with how to can be another solid way to start up the content. Finally, when the people take the action in a repetitive manner it automatically generates the lead. So a best seo services provider in Kolkata can do it with a suitable SEO Packages India.
Therefore, here 5 tips are given in order to make the website contents more relevant. Apart from these, there are issues such as grammar; spelling consistency can contribute in overall development of the content creation.
So keep reading & hope for the best!
If you are a big fan of digital marketing then you must be aware of the fact that Page Rank no more exists. A strong thing that has substituted the same is none other than Trust Flow. As far as SEO measurement is concerned, it is a new scoring model that has emerged to be among the top most SEO tools.
Trust Flow – Considered to be a Metric
Designed by Majestic SEO, Trust Flow is considered to be a metric that contributes in determining the quality in association with the website on the basis of specific links along with other sites into the niche. As a result, there are many companies including S.D.SEO Services offers quality work to build Trust Flow of a website by their SEO work process.
One thing is true that quality links along with great content have been considered to be highly critical to Google. But at present there is much more emphasis is given on premium-quality ranking along with topical rankings. They have been reported to appeal better valued-search system that gets promoted by Google.
Linking of Own Website to Other High Quality Sites
But, there is a suitable meaning in association with particular digital marketing strategy. It must be ensured that your website is getting linked to other high quality sites that are dealing with digital marketing. It is high time to get to know about some of the best ways to enhance the influence of this newly developed model.
You need to work more on keywords that you will be including into your content. It is a fact that strong keywords will help you to get connected in a better manner to audience. Some of the highly recognized SEO tools to be taken into usage include LSI Graph, Keyword Tool, Google Search Console and many more.
Seeking Quality Back links and Internal Links
At the same time it is essential to seek high quality back links for having Ranks with SEO Services in India as in terms of importance, quality exceeds quantity. You may opt for writing down guest posts and creating content for specific marketers will let you achieve your desired target. As tracking along with proper analysis of the score of Trust Flow is directly linked with URLs included into the content, you need to give your best to link up with good quality sites to stay on top.
Finally, you need to work a bit hard on building more number of internal links. This will lead towards an increased number of customers to navigate throughout your website. Good navigation enhances online reputation thus resulting into strong domain authority. SEO Company in Kolkata can help you in this regard.
In order to develop and upgrade the Search Engine Optimization (SEO) for e-commerce, various conventional strategies for optimization are no more practicable. Here are some beneficial tips to pen down individually optimized headlines and their respective descriptions for thousands of products and efficient performing of keyword pursuit as well. Because of extensive e-commerce sites, traditional SEO policies may stand out to be time consuming or wearisome to give it a high preference.
Along with time management issues required for the exercise of traditional SEO services strategies, e-commerce sites crop up with a distinctive set of SEO hurdles that requires checking. Dealing with quite a large number of e-commerce sites, possessing a lot of URLs, crawl budget is an integral part of SEO. It is to ensure whether all your products are being crawled and indexed by the search engines.
However, trading with different e-commerce clients, five vital areas have been identified by SEO Services in India in e-commerce SEO that can lead to tight organic traffic and revenue generation:
Let’s focus into these individually.
Simply listing the available products on a product category page gives no manifestation of what the page should be graded for in Google. Crawlers prefer textual HTML content to perceive what search results the page should appear in. To give an example, Walmart has successfully administered this technique in their product category pages, under the food department. As long as the content is perceptible and of some value or substance, it does not matter whether the content is at the top of the page or the bottom and whether it is of some length or just a two paragraph description.
When it comes to URL Structure, longer URLs aren’t desirable. Longer URLs may prevent searchers to see the actual name. It is okay to have longer parameter strings, but assure that the product name is visible in the URL search results. You can add BreadcrumbList Schema to your site to reduce the directory structure of the site. This transforms them into a clear, arrow-directed form that is more impulsive to users. The URLs for your product should be orderly, comprehensible and as close to root directory as possible to get ranking with SEO Company in Kolkata.
Thus, the following five strategies mentioned above are the best possible ways to get a healthy start on the SEO advancement and many Indian SEO services company follow these rules & strategies.
Creating a new website or refreshing the old one can be a great experience for most companies. You must have planned to invest a certain amount and time to handle the project however; it might be difficult to know where to start with. With the help of a best SEO Company in India, you will be able to develop your website in an organized manner and can impress your prospective customers.
Grab the best ever 10 Tips by a Professional Company provides, SEO Services in India and add them into the checklist for building your website/portal.
· Know your objectives – Want to create a website for lead generation and get more customers? With an e-commerce website, you will be able to sell your products and services online. The objective is to create a portal for your customers and make huge profit with SEO Services.
· Look for your audience – It is important to know about your audience who will browse through your website daily. This will enable you to know their needs, expectations and the kind of people who will interact with you on the web portal to influence user interface and their functionality. So consult a SEO Company in Kolkata to assist you in this matter.
· Understand the functionality – You need to know about the functionality of your website. Is there any function that can improve your company growth or you need to combine together with various platforms to exchange date with different systems. The functionality of your website is the most important concern for the complete feel and look of your business portal.
· Content management system – How often do you update your website? If you have hired a non technical user who looks after your website, Content Management System or CMS will enable you to swap text, videos and images without proper codes. You have to decide what type of CMS will be suitable for your business, based on the exact requirement and estimated budget. Popular Search Engines like Google likes always updates from websites as a valuable fresh content every day. So website updation is very necessary for websites to Rank on top with professional SEO Company India.
· Make website responsive – With huge number of users browsing the Internet with their smart phones and tablets, your website should be able to meet the demand of your online customers. This means that functionality, look and usability should be maintained to integrate for mobile devices. A website which is made responsive should respond automatically to browsers and provide better user experience. Quick loading of websites is a vital point to Rank on Top to remember at the time of Website Design by a best Web Design Company.
· Search engine optimization – According to experts of an SEO company in Kolkata, India if your website is entirely dependent on the customers, search engine optimization should be the major part of your marketing strategy. SEO is all about making changes and designing the website to ensure that search engines like Google and Yahoo find your website and rank on top for the most appropriate keywords. This can be done by optimizing your website content thus, ensuring site integrity and combining with other social media sites that will link back to your website.
· Social media – With more number of users on social networking sites, companies are creating their profiles on Facebook, Google+, Twitter and LinkedIn. This will provide innumerable options to create new network that can possibly help in generating more leads. Both content and messaging create a picture of your business’s culture and make better networking experience also helps in SEO Ranking.
Apart from the ones discussed above, your website content is what you will exactly need to win over your competitors, get more leads, boost sales and generate higher revenue. Write informative and unique content to drive more traffic to your website and rank your site higher in search engines. So consult an Experienced SEO Company to look after all these important points for your website as well as your business growth.
YouTube is a crowded place indeed and at the same time a booster for your online business. WE all know that videos attract more visitors than normal content on your website. This is not to say that content don’t work in growing your business, however, uploading videos on YouTube could bring greater benefit. What if your visitors see other videos instead of the one which you posted? Well, to make sure your video is seen by the visitors, you need to optimize those using smart SEO tactics. In this blog, we have brought you 5 best tricks of SEO India for YouTube video optimization.
To start with YouTube algorithm, it is quite different from that of Google’s ranking system. It takes into account a number of parameters and signal for top Ranking with SEO Services.
· Audience retention
· Title tag information
· Keywords in description tag
· Number of subscribers after watching
· Length of the video
· Likes and dislikes
1. Write long and clear video descriptions
Both YouTube and Google can’t watch your uploaded video and thus, you need to make sure your description is clear enough with the topic. Only when YouTube knows what your video is about, it will rank it with the target keyword. Remember, it uses the long-tail keywords in the description part to rank your video. You must ensure that your video description is at least of 200 words, if not more.
2. Optimize for “Video Keywords”
Getting your video ranked in YouTube is great news, but it would be much more beneficial if it is both on Google and YouTube. For this, you need to focus on optimizing your video keywords as they are likely to find a place in Google’s first page.
How will you find the right video keywords? To find a suitable video keyword, you need to check if it has video results on the first page. If it does, consider it as a potential keyword for your video ranking on Google and YouTube to rank your website with best SEO Services.
3. Grab more viewers from online communities
Popular online communities like LinkedIn and Quora are the most appropriate platforms to get better traffic for your video. They give you an opportunity to share your YouTube videos to attract more potential visitors and increase your views. So, share your videos on online platforms to hook it up with the quality and high-retention views YouTube demands as recommended by the best SEO Company in India.
4. Encourage viewers to like and subscribe
“Like” and “Subscribe” are the two significant user experience signals used by YouTube. When a viewer likes your video and subscribes after watching, YouTube gets a strong message about the quality of your video. In short, ask and encourage people to like, share and subscribe in each of your videos. SEO Services in India provides emphasis in this matter very much.
5. Create keyword-rich playlists
It is important to have an organized YouTube channel to get more traffic to the uploaded videos with seo services. When you have around 10 or more videos on YouTube, organize them in a well-planned playlist considering the targeted keywords.
By following the above discussed ways, top SEO Companies in Kolkata uses to have better chances of grabbing more web traffic to your YouTube videos.
Content marketing is growing with passing days and achieving immense popularity in India and worldwide. It has become an essential tool of SEO Services to bring success to your business. But, what is the reason behind this popularity that SEO India is offering this service in their online marketing package? Well, it has various benefits which include higher conversion rates, improved organic rankings and domain authority and more web traffic.
If I cut it short, content marketing basically needs an idea and strategy for successful execution for seo services in India. However, this doesn’t mean anyone and everyone can do it accurately. It needs great expertise, a good plan and dedication to create and promote interactive and engaging content.
We have outlined 8 beneficial ways in which you can improve your content marketing strategy.
1. Detailed research: Do you think your content fills in the gap your customer experiences?
To make sure you reach your ideal customer, you need to conduct a well-planned research. It involves understanding the requirements of your customers, their problems and getting them the right solution. Unless and until you give the readers what they actually want, your content is of no use to them.
Talk to SEO experts in India to make a detailed study, pick the pain point and to provide the best SEO Packages for customers. You must place your customers on top of your priority list to gain their trust.
2. A clickable headline: The headline is the first thing your reader notice. Headline decides that it will draw customers or lose them.
As per study, almost 8 of 10 people just read your headline. Out of these 8, only 2 will read the whole content. Ensure you follow an effective approach to create clickable headlines, such as:
· Make it useful for the reader
· Create a sense of urgency for your reader
· Your headline should convey benefit uniquely
· Craft an ultra-specific headline with A/B testing
Remember, your headline should make your reader curious to click that link. You need to give them an overall idea about what is inside with an attractive headline. Also make sure that the length is less than 65 characters to make it SEO friendly.
3. Impressive call to action: Is your call to action impressive enough to make the visitor take instant action? Impressive call to action allows your visitor or customer to reach the next level of your content campaign. It can be anything like an entertaining video, free service trial, consultation or enrolment for a webinar.
If your content strategy delivers greater value, you are likely to convince a customer to join hands with you in business. Only when you know the value of your buyers, you will understand that everything is not about first sale but the regular sales to follow. So, initially offer them some discounts or provide free samples to engage them with your business for long.
4. Various content format: Gone are the days, when only blogs and articles where the form of content used to attract customers. Now, there is a lot more to content that you need to implement for your content marketing strategy. As advised by the best SEO Company in India, by using different content formats, you can increase your chances of higher lead generation?
Here are the types of format you should use for your content:
· Guides: A detailed well-informed how-to guide is the best way to solve a problem of your customer. It shapes you as an expert in the respective field.
· Case studies: This type of content involves the skill of storytelling to connect with the readers. Set up a scene of a case study addressing the problem and its impact on the customer. Towards the end, mentions about the ways your company can help the reader find a solution to the issue.
· Listicles: Nobody has got time to spare for a lengthy paragraphed content. Try to design your content in lists and bullet points to help your audience get the information they need without reading the whole content.
· Personal stories: This is something you can do to connect with your readers emotionally. Inspirational stories and personal views on something engage the customers.
You can get more information about this strategy by consulting the best SEO services India.
5. Guest blogging: This is a content strategy that creates brand awareness, enhances organic search rankings and stabilizes your authority. Some of the benefits of guest blogging are:
· Attracting client’s attention who are looking for matching services
· On combining guest posting with your on-site content will improve SEO, lead to more web traffic and conversions
· Building good relationships with clients and ultimately improving your reach to potential customers.
Guest postings are an effective way to build brand reputation in a shorter time. You can do this by posting content on both small and large websites.
6. Visual content: This content format is impressive, interactive and engaging because with visuals, your readers comprehend well and get more information much easily.
There are different kinds of visual content you can use for SEO Content strategy, such as:
· Slides: You can divide complicated and lengthy information into slides and upload it on Slideshare. Do you know the site has almost 60 million visitors? Imagine what kind of traffic you can generate on posting informative and engaging presentations!
· Videos: Creating video content is the latest trend for reader’s engagement. Focus in developing high-quality video content to keep the viewer with you. Also promote it on every possible channel to make sure it goes viral.
· Infographics: Infographics get three times more shares and likes on social media than other varieties of content. However, also keep in mind to focus on a single topic with just 10-12 statistics shared in it. Your infographic should be of a fair length of 8,000 pixels at maximum.
7. Promote your content: Simply publishing content is not your only job; you need to promote it as well. Your main focus is to get more number of customers and this demands content promotion. You must ensure that your content is read by the right kind of visitors.
Read the four useful content promotion ideas below:
· Social media snippets: There are several snippets in one content like the titles, statistics, images, etc. You can share these snippets on social media every now and then to keep your readers updated and grab more attention.
· Influencer marketing: If your influencers share your content, chances are you might get almost 3-10 times higher conversions. Email your published content to your influencers and make sure it is shared widely with their followers.
· Submission to content communities: Submit content to communities with larger set of audience and places where writers share content.
· Create content distribution networks: You can connect with Taboola and OutBrain as they display ads for your content on authorized websites. On doing this, you are likely to get their readers see your content. The cost per click is also comparatively less.
8. Track the key performance indicator (KPI): You must know the right way to track your ROI of content marketing. Not everyone can do it correctly. KPIs of businesses differ from one to another; select those which are compatible with your business prior to your content marketing campaign.
This indicates & helps to measure the success of content marketing include:
· Traffic measurement: Page views, traffic source, new visitors and total backlinks.
· Measuring engagement: total spent on website, bounce rate, shares and comments, and new vs. regular visitors.
· Measuring conversions: Number of leads, click-through leads, opt-in rates and return on investment (ROI).
Whenever you start a new SEO Campaign, make sure to record the traffic. Once you notice the number of visitors increasing, initiate measure in the engagement rate. When you have got the bunch of loyal readers, begin with measuring the conversion rates and finally your campaign’s ROI.
So... hope you found a couple of suitable content marketing strategies to ask your provider of SEO services in Kolkata to implement for your website.
Despite of being a business’s decision to work/not to work with consultant of SEO Company India, you need to know the tactics to help yourself.
Check on page optimization:
It is actually the process to modify the website in such a way that makes it faster and easier for search engines to read and understand. It has a direct impression on the ranking of websites. In short, you need to have the keywords to rank for in the title, optimized headline and Meta description of each page of your site. For example, in case of WordPress, the free SEO Yoast plug-in helps in arranging the keywords in right places.
Claim your Google My Business listing:
Claiming, finishing and optimizing your Google My Business listing is necessary if any business wants to get ranked for local keywords. Besides, if you’ve been working for a specific location for a longer period, Google will create a listing for you as well and it’s a good idea to claim that listing to modify information, add photos and respond to any query/review of past and current clients. These are very helpful for ranking keywords with SEO Services India.
Complete social media profiles in such platforms:
Though it is basic but useful to complete social media profiles for your business. At least you must have a Facebook page, Twitter profile, G+ profile, Instagram or Pinterest account. It builds trust, authenticity and reliability of your business. Do provide website URL listed in these profiles.
Scheme mark up and geo tag photos:
Schema markup is a library of code to help the search engines to understand more and return more informative results. For example, have you noticed the star ratings that pop up all over the search results? It’s schema markup, supported by Google.
Geo-tagging your photos by adding GPS coordinated to the Meta data of each photos is a way to build positive ranking. It is depicted as trust signals. You can use geotag online, a web service to do it or upload some geo-tagged photos to your Google My Business listing for bigger boost in ranking.
In best SEO services practice, it is a way to get maximum number of diversified backlinks out into the web all at once. Besides, it sends your website a bit of hungry organic traffic from exquisite consumers. Press releases are not very pricey and you just need to know where to look.
White label SEO Services:
Some SEO company in Kolkata approach SEO work on your website but in reality, they have contract with other company to do the work, then slap their logo on the reports each month-this is white labeling. If you’re tech savvy, then remove the middleman and work directly. Check Links Management and Posirank services in this regard.
It is advisable to hire an experienced SEO consultant for your business whose work is to rank you higher in the search results, but in case of restricted budget, you can consider these steps for SEO services in Kolkata. You can consult with S.D. SEO services for your work or promotional activities.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India