Digital Marketing & SEO Services provider in India
SEO errors are common and might occur at any time. When they do occur, you can also fix those errors, provided you recognise the errors. Here are 8 most common missed opportunities that if grabbed on time, would have resulted in a better ranking for your website. These content optimization tips should be practiced by the SEO experts to make sure that their business websites rank well.
1. Duplicate or poorly written page title tags
Most people make the mistake of duplicating the title tags from other sites or at least not give importance to the tags to construct them well. The idea is to provide as many information into the title tag as much possible. You have about 50 to 60 characters that you can utilize to provide a complete idea regarding your business and service. Stuffing the title tag with keywords is a sign of poor SEO. It needs an understanding that the role of the title tags isn’t offering solely a better ranking on the search engine, but also to provide the readers with ample information.
2. Poor meta descriptions
Just as the title tags, the Meta descriptions can lead to another missed opportunity, if they are written poorly. The 140 characters should provide a complete idea of the website and the services, so that the readers can find the best site that will suit their query. Using keywords in the Meta tag is a good idea. The hitch is that if you don’t choose your own Meta description, Google will do that for you. Who would want Google to decide their ads?
3. Site links
Although Google will choose the site links all by themselves, there is much need that you check them once in a while. To make sure that your site uses site links of those websites that you want the visitors to visit and to make sure that you eliminate all those unwanted site links, you should be regular with your monitoring. Using Google Search Console is a good idea to monitor the site links.
4. Absence of structured markup
Structured markup can make all the difference. Even if other sites outrank you, the mark-ups will instantly draw the attention of the viewers. The professional SEO services provider
in kolkata will always ensure that structured data is used to create the review rich snippets and mark-ups, even in the templates of the content management system. Using the Google Data Highlighter tool is a good idea for those, who are not tech-savvy.
5. Tracking broken analytics
Analytics are the best friends of the webmasters and the marketers. However, most of the time, the analytics have errors. This can never draw the traffic that you desire and as a result, the opportunity will be missed. Checking the codes while using Google Analytics and using the Google Tag Assistant Plug-in is a good idea to make it count.
6. Poor video embedding
Embedding the videos into the website is a great SEO opportunity. However, with a bad embedding, the opportunity is missed. With a clearly mentioned Meta tag, adding relevant videos to the site and also having an own dedicated page for each of these videos are very important factors to make the videos count.
7. Extraneous code
Extraneous code can slow down the loading speed of the page. If there is no need of that code, it is always better to get rid of them.
8. No XML sitemap
When you write content for your site, you always need to bring it into the notice of the search engine. Not doing so is a missed opportunity and doing it as fast as you can is what you need. The best Digital Marketing Agency in Kolkata will always create their own XML sitemap, so that the search engine can see it.
With these tips, you can always make sure that you do not miss any SEO opportunity and even if you do, you can fix them fast.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India