Digital Marketing & SEO Services provider in India
SEO rankings are changing with every modern day and in order to stay in competition, it is important to follow the updated techniques. SEO Company India recommends staying updated for providing top results in Google SERP. However, there are different companies, which are still following the same old techniques that results into poor performance. Here is the list of some biggest mistakes.
SEO India always gives importance for online presence for any business. However, the strategies and techniques of SEO have been changed over the years. With every passing day new sorts of updates are coming which is essential very much. However, there are companies still sticks to the old traditional thoughts, which ultimately lead them towards the downfall. Especially, with the introduction of the Google humming bird Algorithm, the conventional ways are being changed a lot. Here are some basic concepts that are still used by the some SEO Services provider in Kolkata in order to get the higher ranks. However, they must overcome the issues, as it is important to get a good ranking in the search engines.
Most of the top seo companies in India and their SEO marketers are still stick to the traditionalist ideas of keyword targeting. However, it does not mean that there is no influence of good keywords but the ratios of using the keywords are not remained very necessary. The Moz founder mentioned that unique contents are more engaging and helps the companies more in order to get the higher ranking than of those keywords. The new algorithm is more focused on the reason behind choosing the keyword and to justify the keyword by adding proper content to it.
Another problem that is being faced by the SEO experts in order to get ranks is to being dependent on a single source for traffic. It is really a bad concept that some SEO Company usually used to have while they prepare the SEO for a particular site. In an era, where a huge number of people are using different sorts of channels for communication, it is important that a SEO must utilize these channels. Along with typical blog and article postings, social media postings are helpful now-a-days. Thus avoiding it could cost a lot in case of getting rankings.
Post application of the humming bird algorithm there are significant changes has come in relation to the Meta tags. In case of absence of Meta description Google used to snatch words from the body and put into the preview snippets. However, Meta tags are still relevant though it has a very less to do with the page rankings. The prime reason of spending a quality time on Meta tags is it helps both the clients and the search engines top get an understanding about the whole site.
Another common mistake that some SEO services providers used to do is over optimization of the incoming links attached with the anchor texts. It has been seen that lot of people used to give a number of links particularly to the anchor text. This is no doubt an unnecessary thing. However, one must understand that doing over of a good things sometimes also harm the in the long run.
Now comes to a vital issue that is all about the content. One must understand that content is the anchor which makes the audience to stick with a particular site. If you have come to this far of the post, that also because you like the content else you would not reach here. However, content always not means to have spectacular writings though whatever it would be something, which can really engage the audience. The content can come in the format of picture, Jif file or a video. Additionally content needs to be more informational rather than commercial as said by top seo company in India.
When it comes to content, the biggest issue is always remaining related with the duplicity of the content. One must understand that taking a hint for developing a content to copy paste the content is a different issue. Thus, the new versions of the algorithm search and put the sites behind due to copied contents. Thus in order to get a higher ranking one must remember to have an authentic content. However, it is also as much as relevant for the Meta tags, descriptions and other issues too.
Another significant mistakes that usually repeated by the SEO Company, is to put the singular keywords in the multiple pages. One must understand that when someone is going behind various numbers of keywords through out the website, the chances of being found also increases. If a single keyword is used on different pages of a single website, the search engine found it difficult to put the right page in the search results. Addition to this it also increases the chance of having duplicate content as content mostly focus on the same keyword.
Finally, one must remember to visit the pages and the rankings on a continuous basis. In most of the cases it has been found that SEOs usually visits the sites in a seldom which affects the ranking of the site. Therefore, in order to have a proper ranking and to build a recognizing brand related to the concern websites, a top SEO company in India must avoid all these mistakes.
S.Das is SEO Expert from Kolkata, India, writes blogs on Digital Marketing & SEO Services since 2009.
Digital Marketing & SEO Services in India